Linkhome Launches AI Advertising Platform and “Pay for Closing” Model, Accelerating Monetization Strategy

Rhea-AI Summary

Linkhome (Nasdaq: LHAI) on Dec 1, 2025 launched Linkhome AI Ads, an AI-driven advertising platform targeting homebuilders, lenders, agents, insurers and adjacent residential services.

Simultaneously the company introduced a performance model, Pay for Closing, which charges agents no upfront fees and collects a negotiated share of commission only when a referred buyer closes.

The release cites a Q2 2025 median U.S. home price of $410,800 and an illustrative platform revenue per closed referral of ~$4,930. Linkhome said AI Ads and Pay for Closing are expected to expand advertising and performance-based revenue over the coming fiscal year.

Positive

• Launched Linkhome AI Ads on Dec 1, 2025
• Introduced Pay for Closing performance model for agents
• Illustrative revenue per closed referral of $4,930
• Company expects advertising and performance revenue growth next fiscal year

Negative

• Revenue outcomes depend on U.S. real estate market conditions
• Results subject to fluctuations in mortgage interest rates
• Dependence on third-party data availability and technology adoption
• Operational execution and competitive pressures could hinder adoption

Insights

Product Monetization Strategist

Linkhome's AI Ads and Pay for Closing introduce a performance-driven monetization path that could broaden revenue if adoption follows.

Linkhome launches Linkhome AI Ads and a performance model called Pay for Closing, shifting costs onto successful transactions rather than upfront fees. The model ties platform revenue to closed transactions; the release uses the $410,800 median home price example, a 3% buyer-agent commission yielding $12,324 gross commission and an illustrative platform take of ~$4,930. This creates a clear, measurable monetization lever that aligns Linkhome with agents' incentives.

Key dependencies and risks include actual agent adoption rates, the platform's ability to source closable leads, and operational tracking of attribution and commission collection. The company lists market, regulatory, data availability, and execution risks in its forward-looking statements, which constrain near-term certainty. Watch adoption metrics (lead-to-close conversion and realized revenue per closed deal) over the next fiscal year to judge whether advertising and performance fees convert into meaningful recurring revenue.

Los Angeles,California, Dec. 01, 2025 (GLOBE NEWSWIRE) -- Linkhome Holdings Inc. (Nasdaq: LHAI), an AI-powered real estate technology platform, today announced the official launch of Linkhome AI Ads, its new artificial intelligence–driven advertising system. The rollout marks a significant milestone in the company’s revenue strategy as it continues scaling its proprietary AI ecosystem.

Powered by Linkhome’s multi-modal real estate AI model, Linkhome AI Ads platform is designed for homebuilders, mortgage lenders, real estate agents, insurance providers, and adjacent residential industries such as interior design, moving services, furniture retail, and private education. Linkhome expects the system to become a core driver of its next-generation monetization engine, aiming to help transform platform traffic into a more targeted, data-driven marketplace.

Introducing “Pay for Closing”: Zero-Upfront Cost for Agents

In parallel with the AI Ads launch, the company also introduced Pay for Closing, a performance-based customer acquisition model providing real estate agents leads with no upfront advertising fees. Linkhome generates revenue only when a referred buyer successfully closes a transaction, collecting a negotiated share of the earned commission.

Based on U.S. Census Bureau and HUD data, the median U.S. home price in Q2 2025 was $410,800(MSPUS Report, updated July 2025, source: FRED — St. Louis Fed). With a typical 3% buyer-agent commission ($12,324), a closed transaction sourced through Linkhome may generate approximately $4,930 in platform revenue. This illustrative example is for explanatory purposes only and actual results may vary.


“This model reduces financial risk for agents and fully aligns incentives with transaction success,” the operations team added. “It further embeds Linkhome into the full transaction cycle — from search, to financing, to close.”

Expanding Revenue Streams Through AI

Linkhome currently generates revenue through:

• Real estate transaction commissions
• Cash Offer services
• Mortgage and financing services

With the addition of Linkhome AI Ads and Pay for Closing, the company expects meaningful expansion in advertising and performance-based revenue over the coming fiscal year.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expected product performance, revenue impact, market adoption, business strategy, operational growth, and future financial results.

These statements are based on current assumptions and expectations and are subject to risks and uncertainties that could cause actual results to differ materially. Risks include — but are not limited to — changes in real estate market conditions, fluctuations in mortgage interest rates, regulatory developments, competitive pressures, technology adoption rates, third-party data availability, operational execution challenges, and macroeconomic conditions.

Additional information regarding risks and uncertainties affecting Linkhome Holdings Inc. can be found in filings with the U.S. Securities and Exchange Commission (SEC), including the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Such forward-looking statements speak only as of the date of this press release, and the Company assumes no obligation to update forward-looking statements except as required by law.

About Linkhome

Linkhome Holdings Inc. (Nasdaq: LHAI) is an AI-driven real estate technology company headquartered in California. The platform is committed to leveraging artificial intelligence and financial technology to transform the largest real estate market in the United States—empowering Americans to find, finance, and move into homes faster and better.

Through its AI Real Estate Model, financial services capabilities, and intelligent transaction automation tools, Linkhome provides buyers, sellers, agents with a seamless, end-to-end real estate experience.

For more information, visit: www.linkhome.com

Media Contact

Linkhome Media Relations
Vinira Kaisar
Phone: (800) 680-9158
Email: info@linkhome.com

FAQ

What did Linkhome (LHAI) announce on December 1, 2025?

Linkhome launched Linkhome AI Ads and introduced the Pay for Closing performance-based lead model.

How does Linkhome's Pay for Closing model work for agents (LHAI)?

Agents pay no upfront fees; Linkhome earns a negotiated share of commission only after a referred buyer closes.

What illustrative revenue per closed transaction did Linkhome (LHAI) provide?

Using Q2 2025 median U.S. home price, the company illustrated approximately $4,930 in platform revenue per closed referral.

Which customer segments does Linkhome AI Ads target for LHAI?

The platform targets homebuilders, mortgage lenders, real estate agents, insurance providers, interior design, moving services, and furniture retail.

Will Linkhome AI Ads affect LHAI revenue forecasts?

The company said it expects meaningful expansion in advertising and performance-based revenue over the coming fiscal year, but outcomes are forward-looking.