Aura and Life360 Announce Strategic Partnership
Life360 (LIF) and Aura have announced a strategic partnership involving a $25 million investment from Life360 into Aura, along with a commercial agreement for key go-to-market channels. Under this partnership, Aura gains exclusive rights to sell Life360 as a bundled solution through its Employee Benefits channel. Additionally, Aura will initiate a multi-year marketing program targeting Life360 customers directly through the Life360 platform. The partnership aims to combine their complementary products, with Life360 focusing on real-world family safety and Aura specializing in online safety solutions.
Life360 (LIF) e Aura hanno annunciato una partnership strategica che prevede un investimento di 25 milioni di dollari da parte di Life360 in Aura, oltre a un accordo commerciale per canali chiave di go-to-market. Grazie a questa collaborazione, Aura ottiene i diritti esclusivi per vendere Life360 come soluzione integrata attraverso il suo canale di Benefici per i Dipendenti. Inoltre, Aura avvierà un programma di marketing pluriennale rivolto direttamente ai clienti di Life360 tramite la piattaforma Life360. L'obiettivo della partnership è unire i prodotti complementari delle due aziende, con Life360 focalizzata sulla sicurezza familiare nel mondo reale e Aura specializzata nelle soluzioni di sicurezza online.
Life360 (LIF) y Aura han anunciado una alianza estratégica que incluye una inversión de 25 millones de dólares de Life360 en Aura, junto con un acuerdo comercial para canales clave de salida al mercado. Bajo esta asociación, Aura obtiene derechos exclusivos para vender Life360 como una solución integrada a través de su canal de Beneficios para Empleados. Además, Aura iniciará un programa de marketing multianual dirigido directamente a los clientes de Life360 mediante la plataforma Life360. La colaboración busca combinar sus productos complementarios, con Life360 centrado en la seguridad familiar en el mundo real y Aura especializada en soluciones de seguridad en línea.
Life360 (LIF)와 Aura는 Life360이 Aura에 2,500만 달러 투자를 포함한 전략적 파트너십과 주요 시장 진출 채널에 대한 상업적 계약을 발표했습니다. 이 파트너십에 따라 Aura는 직원 복지 채널을 통해 Life360을 번들 솔루션으로 독점 판매할 권리를 확보했습니다. 또한 Aura는 Life360 플랫폼을 통해 Life360 고객을 직접 대상으로 하는 다년간의 마케팅 프로그램을 시작할 예정입니다. 이번 협력은 Life360이 현실 세계 가족 안전에 집중하는 반면, Aura는 온라인 안전 솔루션을 전문으로 하여 상호 보완적인 제품을 결합하는 것을 목표로 합니다.
Life360 (LIF) et Aura ont annoncé un partenariat stratégique comprenant un investissement de 25 millions de dollars de Life360 dans Aura, ainsi qu’un accord commercial pour des canaux clés de mise sur le marché. Dans le cadre de ce partenariat, Aura obtient les droits exclusifs pour vendre Life360 en tant que solution groupée via son canal Avantages Employés. De plus, Aura lancera un programme marketing pluriannuel ciblant directement les clients de Life360 via la plateforme Life360. Ce partenariat vise à combiner leurs produits complémentaires, Life360 se concentrant sur la sécurité familiale dans le monde réel et Aura se spécialisant dans les solutions de sécurité en ligne.
Life360 (LIF) und Aura haben eine strategische Partnerschaft bekannt gegeben, die eine Investition von 25 Millionen US-Dollar von Life360 in Aura sowie eine kommerzielle Vereinbarung für wichtige Markteinführungskanäle umfasst. Im Rahmen dieser Partnerschaft erhält Aura exklusive Rechte, Life360 als gebündelte Lösung über seinen Kanal für Mitarbeiterbenefits zu vertreiben. Zudem wird Aura ein mehrjähriges Marketingprogramm starten, das Life360-Kunden direkt über die Life360-Plattform anspricht. Ziel der Partnerschaft ist es, ihre sich ergänzenden Produkte zu kombinieren, wobei Life360 sich auf reale Familiensicherheit und Aura auf Online-Sicherheitslösungen spezialisiert.
- Strategic $25 million investment from Life360 strengthens Aura's financial position
- Exclusive rights for Aura to sell Life360 through Employee Benefits channel opens new revenue streams
- Multi-year marketing program to Life360 customers expands market reach
- Partnership creates potential for product bundling and cross-selling opportunities
- None.
Life360 will invest
"Aura and Life360 have the shared mission to help keep families safe in both the online world and the real world," said Hari Ravichandran, founder and CEO of Aura. "This new partnership allows us to bring together our complementary products in the channels where each company is strongest to bring a bundled solution for customers."
"We are excited by the opportunity to reach new members through Aura's established employee benefits channel, expanding access to Life360's safety and connection services," said Chris Hulls, CEO of Life360. "This partnership accelerates our shared mission of protecting families and allows us to experiment with a new distribution channel."
About Aura
Aura is one of the fastest-growing online safety solutions for individuals and families. Whether you're protecting yourself, your kids or your aging loved ones, Aura meets your needs at every stage of life. From real-time threat detection and scam alerts to tools that help parents protect their kids from predators, cyberbullying and tech-driven mental health risks – Aura empowers families to thrive in the digital world. Learn more at www.aura.com.
About Life360
Life360, Inc. (Nasdaq: LIF; ASX: 360), a leading family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the
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SOURCE Aura
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