Aura and Life360 Announce Strategic Partnership

Rhea-AI Summary

Life360 (LIF) and Aura have announced a strategic partnership involving a $25 million investment from Life360 into Aura, along with a commercial agreement for key go-to-market channels. Under this partnership, Aura gains exclusive rights to sell Life360 as a bundled solution through its Employee Benefits channel. Additionally, Aura will initiate a multi-year marketing program targeting Life360 customers directly through the Life360 platform. The partnership aims to combine their complementary products, with Life360 focusing on real-world family safety and Aura specializing in online safety solutions.

Positive

• Strategic $25 million investment from Life360 strengthens Aura's financial position
• Exclusive rights for Aura to sell Life360 through Employee Benefits channel opens new revenue streams
• Multi-year marketing program to Life360 customers expands market reach
• Partnership creates potential for product bundling and cross-selling opportunities

Negative

• None.

News Market Reaction

+8.29%

1 alert

+8.29% News Effect

On the day this news was published, LIF gained 8.29%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Life360 will invest $25 million in Aura and the Two Companies Enter a Commercial Agreement on Key Go-to-Markets

BOSTON and SAN FRANCISCO, May 12, 2025 /PRNewswire/ -- Aura, the leading AI-powered online safety solution for individuals and families, today announced a strategic partnership with the leading family connection and safety company, Life360, whereby Life360 will invest $25 million in Aura and the two companies enter a commercial agreement for key go-to-market channels. Under the strategic partnership, Aura will have the exclusive right to sell Life360 as a bundled solution through its robust Employee Benefits channel. In addition Aura will begin a multi-year program of marketing directly to Life360 customers through the Life360 platform. 

"Aura and Life360 have the shared mission to help keep families safe in both the online world and the real world," said Hari Ravichandran, founder and CEO of Aura. "This new partnership allows us to bring together our complementary products in the channels where each company is strongest to bring a bundled solution for customers."

"We are excited by the opportunity to reach new members through Aura's established employee benefits channel, expanding access to Life360's safety and connection services," said Chris Hulls, CEO of Life360. "This partnership accelerates our shared mission of protecting families and allows us to experiment with a new distribution channel."

About Aura
Aura is one of the fastest-growing online safety solutions for individuals and families. Whether you're protecting yourself, your kids or your aging loved ones, Aura meets your needs at every stage of life. From real-time threat detection and scam alerts to tools that help parents protect their kids from predators, cyberbullying and tech-driven mental health risks – Aura empowers families to thrive in the digital world. Learn more at www.aura.com.

About Life360
Life360, Inc. (Nasdaq: LIF; ASX: 360), a leading family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 79.6 million monthly active users (MAU), as of December 31, 2024, across more than 170 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.

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SOURCE Aura

FAQ

What is the value of Life360's investment in Aura?

Life360 is investing $25 million in Aura as part of their strategic partnership.

What are the key components of the Life360 (LIF) and Aura partnership?

The partnership includes a $25 million investment from Life360, exclusive rights for Aura to sell Life360 through its Employee Benefits channel, and a multi-year marketing program to reach Life360 customers through their platform.

How will Life360 (LIF) benefit from the partnership with Aura?

Life360 will gain access to new members through Aura's established employee benefits channel, expanding the reach of their safety and connection services.

What is the main purpose of the Aura and Life360 strategic partnership?

The partnership aims to combine their complementary products in online and real-world family safety, leveraging each company's strongest channels to deliver bundled solutions to customers.