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El Pollo Loco Holdings, Inc. reports developments from its fast-casual restaurant business, which operates and franchises El Pollo Loco restaurants centered on citrus-marinated fire-grilled chicken and Mexican-inspired menu items such as burritos, tostadas, bowls, salads and bone-in chicken meals. News commonly covers quarterly financial results, system-wide and company-operated restaurant sales trends, restaurant contribution, operating costs and debt levels.
Company updates also include menu innovation, product tests, loyalty program activity through Loco Rewards, marketing partnerships and brand initiatives tied to its restaurant base. These releases connect operating performance with customer traffic, pricing, menu mix and franchise activity in the limited-service restaurant market.
El Pollo Loco (NASDAQ: LOCO) announced the opening of its 500th U.S. restaurant in Colorado Springs on Oct 17, 2025, marking the chain’s 50th anniversary milestone. The new location at 825 E. Fillmore Street is the brand’s third Colorado restaurant and arrives amid a year of expansion with 10 new openings planned in 2025, most outside California. The company highlighted a strong development pipeline with restaurants under construction in El Paso, Dallas, Albuquerque, and Greater Seattle, and promotional activity including a $5 Two-Piece Chicken offer for Loco Rewards members on Oct 17, 2025.
The announcement emphasizes brand marketing initiatives, recent menu innovations, athlete partnerships, and ongoing franchise interest as drivers for national growth.
El Pollo Loco (NASDAQ:LOCO) has launched new Double Chicken Burrito Bowls featuring two variants: the Queso Crunch and Street Corn Burrito Bowls. Each bowl comes with a double portion of the brand's signature citrus-marinated, fire-grilled chicken, priced at $11.79 for a la carte and $14.59 for combo meals.
The Queso Crunch bowl features warm queso blanco and tortilla strips, while the Street Corn variant includes corn, red peppers, and cotija cheese. Additionally, the company introduced the Fam Feast meal deal at $29.99, which includes 8 pieces of fire-grilled chicken, three large sides, churros, tortillas, and salsa, serving 3-4 people.
El Pollo Loco (NASDAQ:LOCO) is launching a major promotional campaign for National Chicken Month in September 2025, offering up to $1 million worth of free fire-grilled chicken through multiple initiatives.
The campaign includes a BOGO offer for Loco Rewards Members on September 9th, where members can get a free 2-Piece Leg & Thigh Meal with Rice and Beans when purchasing one. Additionally, the company is running its first-ever LocoAI Challenge, where customers can create AI-generated chicken content on social media for a chance to win free chicken for life.
The company also teased upcoming promotions for National Quesadilla Day and a new limited-time menu offering later in the month.
El Pollo Loco (NASDAQ:LOCO) reported Q2 2025 financial results with mixed performance. Total revenue increased to $125.8 million from $122.2 million year-over-year, while system-wide comparable restaurant sales decreased by 0.3%. The company reported net income of $7.1 million ($0.24 per diluted share), down from $7.6 million ($0.25 per diluted share) in Q2 2024.
Company-operated restaurant revenue grew to $104.3 million, driven by a 1.2% increase in comparable restaurant revenue and new restaurant openings. Restaurant contribution margin improved to 19.1% from 18.6%. The company maintained $69.0 million in outstanding debt with $9.0 million in cash and expects to open 10-11 system-wide restaurants in 2025.
El Pollo Loco (NASDAQ: LOCO) has scheduled its second quarter 2025 financial results conference call for Thursday, July 31, 2025 at 4:30 PM Eastern Time. The company's CEO Liz Williams and CFO Ira Fils will host the call.
The earnings release will be issued shortly after market close on the same day. Investors can access the call by dialing 201-493-6780, with a replay available until August 14, 2025 at 412-317-6671 (passcode: 13754232). A live webcast will be available on the company's investor relations website, with an archived version accessible afterward.
El Pollo Loco (NASDAQ:LOCO) has launched two new premium quesadilla varieties: Creamy Chipotle and Salsa Verde. Both options feature fire-grilled white meat chicken, Jack cheese, and come with complimentary handmade guacamole. Available as a $9.99 combo (with chips and drink) or $7.49 a la carte.
The company has also announced its first-ever athlete partnership with NBA player Dalton Knecht, who will feature in their new ad campaign. The promotion includes the "Dalton Dunk Quesadilla Challenge," offering Loco Rewards members a $10 off coupon when they purchase a new quesadilla on four separate visits between June 26 and July 23, 2025.
El Pollo Loco (LOCO) has launched new limited-time Fresca Salads and Wraps, offering customers the flexibility to enjoy their salads traditionally or wrapped in whole wheat tortillas. The menu features two variations: the Citrus Avocado Fresca and Mexican Cobb Fresca, both available as salads or wraps.
Each option includes a double portion of their signature citrus-marinated, fire-grilled chicken breast, along with premium ingredients like hand-sliced avocados and cotija cheese. The items are priced between $9.00 - $12.00. While the Fresca items are limited-time offerings, the new Citrus Vinaigrette will become a permanent menu addition.
The launch coincides with the brand's refresh, featuring a new 15-second ad spot that showcases a more modern and energetic tone.
El Pollo Loco (LOCO) announces a comprehensive brand refresh launching May 15th, 2025, as part of its 50th anniversary celebration. The refresh includes a new tagline "Let's Get Loco™" and updated visual identity across digital and physical touchpoints. Under CEO Liz Williams' leadership since March 2024, the company has strengthened its C-Suite with new appointments and partnered with Innocean USA for creative direction.
The initiative features new restaurant designs unveiled in October 2024, modernized color schemes, and digital ordering kiosks in over 200 locations. The brand's marketing campaign emphasizes its 50-year legacy of fire-grilled chicken preparation while introducing updated consumer touchpoints and a unified customer experience across all platforms.
El Pollo Loco Holdings (NASDAQ: LOCO) has scheduled its first quarter 2025 financial results announcement for Thursday, May 1, 2025. The company will release its financial results shortly after market close, followed by a conference call at 4:30 PM Eastern Time.
The conference call will be hosted by CEO Liz Williams and CFO Ira Fils. Investors can access the call by dialing 201-493-6780, with a replay available until May 15, 2025, at 412-317-6671 (passcode: 13752366). Additionally, a live webcast will be available on the company's investor relations website, with an archived version accessible shortly after the call.