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El Pollo Loco Holdings, Inc. reports developments from its fast-casual restaurant business, which operates and franchises El Pollo Loco restaurants centered on citrus-marinated fire-grilled chicken and Mexican-inspired menu items such as burritos, tostadas, bowls, salads and bone-in chicken meals. News commonly covers quarterly financial results, system-wide and company-operated restaurant sales trends, restaurant contribution, operating costs and debt levels.
Company updates also include menu innovation, product tests, loyalty program activity through Loco Rewards, marketing partnerships and brand initiatives tied to its restaurant base. These releases connect operating performance with customer traffic, pricing, menu mix and franchise activity in the limited-service restaurant market.
El Pollo Loco announces its '12 Days of Pollo' promotion, offering over $100 in savings to Loco Rewards members from December 4-15. The campaign features daily deals including BOGO offers, discounted family meals, and the return of Shredded Beef Quesadilla and Classic Beef Tostada. Additionally, the company is extending its 2 for $5 taco deal through the end of the year for app and online orders. The promotion includes various offers such as $5 off $15+ purchases, discounted family meals, double points on taco purchases, and special combo deals.
El Pollo Loco announces new value offerings and digital payment capabilities. The restaurant chain is offering two tacos for $5 every Tuesday through December 31, 2024, and their Original Pollo Bowl for $5 through January 29, 2025. The Original Pollo Bowl features citrus-marinated fire-grilled chopped chicken with pinto beans, rice, cilantro, onions, and salsa fresca. Additionally, the company is introducing Apple and Google Pay options to their Loco Rewards app starting December 2024, responding to customer demands for more payment flexibility.
El Pollo Loco (NASDAQ: LOCO) reported Q3 2024 financial results with total revenue remaining flat at $120.4 million. The company saw a 2.7% increase in system-wide comparable restaurant sales. Net income decreased to $6.2 million ($0.21 per diluted share) from $9.2 million ($0.28 per diluted share) year-over-year. Restaurant contribution improved to 16.7% of company-operated revenue, up from 14.4%. Company-operated restaurant revenue decreased to $101.2 million, while franchise revenue increased 10.5% to $11.3 million. The company maintained $76.0 million in outstanding debt with $7.9 million in cash and cash equivalents.
El Pollo Loco has unveiled its new Iconic restaurant prototype featuring a modern and efficient design as it approaches its 50th anniversary in 2025. The updated design maintains familiar brand elements while introducing a new color palette, improved footprint, and enhanced materials. The renovation includes interior upgrades, LED lighting, and energy-efficient systems.
Under newly appointed Chief Development Officer Tim Welsh, the chain plans significant expansion, aiming to reach its 500th location by end of 2024. Currently operating 495 restaurants across seven U.S. states, El Pollo Loco is targeting new markets including Boise, El Paso, Kansas City, and Seattle-Tacoma for 2025 growth.
El Pollo Loco announces a new Taco Tuesday promotion running from October 29 through December 31, 2024. Customers can get two tacos for $5 every Tuesday, while Loco Rewards members receive three tacos for $5. The promotion includes an option to add chips, salsa, and a regular drink for an additional $2.50. Available at participating locations, this -time offer aims to provide affordable, quality food while offering extra value to loyalty program members.
El Pollo Loco is conducting a -time test of its new Mango Habanero sauce at select locations in Orange County and Los Angeles. The new sauce combines sweet and spicy flavors and is available on the restaurant's signature fire-grilled chicken. Individual three-piece meals start at $10.89, while eight-piece family meals begin at $25.79. The test is being conducted at seven Orange County locations and one Los Angeles location. Customer response during this test period will help determine if the item becomes a permanent addition to the chain-wide menu.
El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) has announced that it will host a conference call to discuss its third quarter 2024 financial results on Thursday, October 31, 2024, at 4:30 PM Eastern Time. The call will be hosted by Liz Williams, Chief Executive Officer, and Ira Fils, Chief Financial Officer. A press release with the financial results will be issued shortly after the market close on the same day.
Interested parties can access the conference call live by dialing 201-493-6780. A replay will be available until November 14, 2024, by dialing 412-317-6671 with the passcode 13748557. Additionally, the call will be webcast live on the company's corporate website at investor.elpolloloco.com under the "Events & Presentations" page, with an archive available shortly after the call concludes.
El Pollo Loco is celebrating National Quesadilla Day with an exclusive buy one get one FREE offer for its Loco Rewards members on September 25th and 26th, 2024. The promotion features the chain's popular Chicken Avocado Stuffed Quesadilla, combining fire-grilled chicken, fresh avocados, and melty cheese.
Customers can redeem this offer in-store, online, or through the app. Jill Adams, Chief Marketing Officer, stated that this two-day celebration is a way to thank their loyal customers. The offer is exclusive to Loco Rewards Members, and new members can sign up for free through the El Pollo Loco app or website to access this deal and other year-round benefits.
El Pollo Loco (Nasdaq: LOCO) is celebrating National Guacamole Day on September 16 with special promotions for Loco Rewards members. The company is offering $9.99 Fire-Grilled Chicken Burritos that include handmade guacamole at no extra cost. Special deals include:
- Sept. 14: $1 small side of guacamole with app orders
- Sept. 15: Free regular side of guacamole with $5+ purchase
- Sept. 16: Buy One Get One Burrito offer
El Pollo Loco's guacamole is made fresh daily using Hass avocados and other ingredients. The company aims to celebrate customers' love for menu items that pair well with guacamole. Customers can order online for pickup or delivery through ElPolloLoco.com or the Loco Rewards app.
El Pollo Loco (Nasdaq: LOCO) has partnered with TikTok star Yuri Lamasbella, appointing her as the first-ever Kreative Director for their Double Chopped Salads campaign. This collaboration marks a significant step in the brand's digital marketing strategy, featuring the launch of a digitally exclusive menu item called the Kreator Chopped Salad.
The campaign showcases four salad options: the Kreator Chopped Salad, Classic Double Chicken Chopped Salad, Classic Double Baja Shrimp Chopped Salad, and Street Corn Double Chicken Chopped Salad. These offerings align with El Pollo Loco's commitment to expanding its better-for-you menu options.
Jill Adams, Chief Marketing Officer, emphasized the importance of harnessing social media and culture to engage with customers. Lamasbella expressed excitement about the collaboration, highlighting her role in script development and creative direction.