LOTUS Appoints Piano Master Lang Lang as Friend of the Brand
Rhea-AI Summary
Lotus Technology (Nasdaq: LOT) named world-renowned pianist Lang Lang as its Friend of the Brand on February 6, 2026, highlighting shared values of precision, performance and craftsmanship.
The partnership includes a limited-edition Onoto fountain pen collection made from recycled aluminium from iconic LOTUS Formula One cars and plans for creative collaborations in performance, design and lifestyle experiences worldwide.
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Negative
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Market Reality Check
Peers on Argus
LOT is down 4.31% while key auto peers show mixed moves (e.g., NWTN up 16.81%, VLCN down 7.28%, PSNYW down 3.55%), suggesting stock-specific trading rather than a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 29 | Strategic investment | Positive | +6.1% | ECARX private placement of US$23M in new Lotus Tech shares. |
| Dec 29 | Partnership expansion | Positive | +6.1% | ECARX–Lotus Tech agreement to deepen global intelligent cockpit partnership. |
| Dec 12 | Product launch | Positive | +1.5% | Debut of Lotus Tech’s first PHEV and planned China and overseas launches. |
| Nov 24 | Earnings results | Negative | -1.6% | Q3 and nine‑month 2025 revenue and deliveries down sharply, losses narrowing. |
| Nov 10 | Earnings date notice | Neutral | -4.3% | Announcement of timing and access details for Q3 2025 earnings call. |
Recent strategically positive news (PHEV launch, ECARX investment) typically saw modest positive price reactions, while earnings-related items skewed negative or mixed.
Over the past months, Lotus Tech announced a US$23 million strategic investment from ECARX at US$1.37 per share, which coincided with a 6.11% gain, reinforcing market appreciation for balance-sheet and technology partnerships. The first PHEV debut in the brand’s 77-year history also drew a positive, though smaller, reaction. By contrast, Q3 2025 results, with Jan–Sep revenue of $356M and Q3 revenue of $137M, showed steep year-on-year declines and prompted a mild selloff. Today’s brand-ambassador news fits more with marketing positioning than prior financial or product milestones.
Market Pulse Summary
This announcement introduces a branding partnership with pianist Lang Lang, emphasizing Lotus’s focus on precision and performance rather than changing financials or guidance. In recent months, more market-moving items included the US$23 million ECARX investment, the debut of its first PHEV after 77 years, and Q3 2025 results showing revenue of $356M for the first nine months. Investors may watch future updates on deliveries, margins, and capital structure alongside any commercial impact from this collaboration.
AI-generated analysis. Not financial advice.
NEW YORK, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Lotus Technology Inc. (“Lotus Tech” or the “Company”) (Nasdaq: LOT), a leading global intelligent and luxury mobility provider, today updated that LOTUS announced world-renowned pianist Lang Lang as its Friend of the Brand, marking a new partnership built on a shared pursuit of precision, performance, and excellence.
Recognized globally for his extraordinary technique and expressive artistry, Lang Lang has brought classical music to audiences across cultures and generations. His dedication to mastery through discipline and refinement closely mirrors LOTUS’s engineering philosophy, where every detail is shaped to deliver pure driving performance.
As a British sports car brand known for its heritage in lightweight design, aerodynamics and driver-focused handling, LOTUS has consistently pushed the boundaries of automotive innovation. This same commitment to precision and control lies at the heart of Lang Lang’s musical craft — from perfecting each note to delivering performances of exceptional emotional power.
Feng Qingfeng, Chief Executive Officer of Lotus Tech, commented: “True luxury is born from an uncompromising pursuit of excellence. Lang Lang’s lifelong dedication to his art reflects our passion for engineering cars that deliver the purest driving experience. We are proud to welcome him as Friend of the Brand and to share this journey together.”
Lang Lang added: “Music and driving both demand focus, passion and precision. I am delighted to join LOTUS as Friend of the Brand, and together we hope to inspire people to pursue what they love with confidence and enthusiasm.”
Reflecting the spirit of this collaboration, LOTUS partnered with British luxury fountain pen brand Onoto to create a limited-edition collection crafted from recycled aluminium sourced from iconic LOTUS Formula One cars — a symbol of heritage, craftsmanship and sustainable innovation.
Looking ahead, LOTUS and Lang Lang will explore creative collaborations across performance, design and lifestyle experiences worldwide, celebrating the intersection of artistic expression and engineering excellence.
About Lotus Technology Inc.
Lotus Technology Inc. has operations across the UK, the EU and China. The Company is dedicated to delivering luxury lifestyle electric vehicles, with a focus on world-class R&D in next-generation automobility technologies such as electrification, digitalisation and more. For more information about Lotus Technology Inc., please visit www.group-lotus.com.
Forward-Looking Statements
This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “potential”, “forecast”, “plan”, “seek”, “future”, “propose” or “continue”, or the negatives of these terms or variations of them or similar terminology although not all forward-looking statements contain such terminology. Forward-looking statements involve inherent risks and uncertainties, including those identified under the heading “Risk Factors” in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and Lotus Technology Inc. undertakes no obligation to update any forward-looking statement, except as required under applicable law.
Contact Information
For investor inquiries
ir@group-lotus.com
FAQ
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