Lovesac Expands PillowSac Chair Line with New Frame Finishes to Mark First Anniversary

Rhea-AI Summary

Lovesac (LOVE) announces the expansion of its PillowSac Chair line with two new wood frame finishes - Brown and Black - marking the product's first anniversary. The addition joins the original Blonde Frame, bringing the total frame options to three, which can be paired with over 150 machine-washable PillowSac Covers. The PillowSac Chair, which initially sold out at launch, allows customers to transform their PillowSac into a structured, supportive chair. The new frame finishes are available starting at $675, while the complete PillowSac Chair starts at $1,350, available both online and in Lovesac Showrooms nationwide.

Positive

• Introduction of two new frame finishes expands product customization options
• Strong customer demand indicated by initial product selling out
• Multiple customization options with 150+ machine-washable covers available

Negative

• None.

The new colorway options bring elevated style and customization to the fan-favorite PillowSac Chair

STAMFORD, Conn., June 17, 2025 /PRNewswire/ -- The Lovesac Company, the home furnishing and technology brand renowned for its innovation and comfort, is celebrating the one-year anniversary of its viral hit: the PillowSac Chair. After quickly selling out upon its original launch, the beloved Chair is back with two new wood frame finishes: Brown and Black. These stylish additions bring even more design flexibility to the iconic silhouette, offering versatility and customization options that complement any space or aesthetic.

"At Lovesac, we created the PillowSac Chair to be endlessly adaptable - just like the lives of our customers," says Lovesac CEO and Founder Shawn Nelson. "We are introducing two new PillowSac Chair finishes in response to the demand and creativity we've already seen from our community around this hot new product, and their desire to personalize, refresh, and make their spaces their own."

The new colorways join the original Blonde Frame, expanding the frame offerings to three sophisticated options that can be paired with 150+ machine-washable PillowSac Covers. In addition to the Cover, customers can customize the finer details on the Chair like the hardware finish and straps. Beyond style, comfort remains at the heart of the PillowSac Chair. Its cloud-like, flexible design allows users to transform their existing PillowSac into a fully supportive chair to enjoy The World's Most Comfortable Seat in a more structured way.

The new PillowSac Chair Frame finishes are available starting at $675 and the complete PillowSac Chair is available starting at $1,350, both online at Lovesac.com and at Lovesac Showrooms nationwide. To find your nearest Lovesac showroom, visit the Showroom Locator.

About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac™ Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called EverCouch™. As a recipient of Repreve's 7th Annual Champions of Sustainability Award and Edison Awards' 38^th Annual Best New Product Awards for Sustainable Consumer Products, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility and design patents. Products are marketed and sold primarily online directly at www.lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, DESIGNED FOR LIFE, SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

For media inquiries:
lovesac@hunterpr.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lovesac-expands-pillowsac-chair-line-with-new-frame-finishes-to-mark-first-anniversary-302482860.html

SOURCE The Lovesac Company

FAQ

What are the new frame finishes for Lovesac's PillowSac Chair?

Lovesac added Brown and Black wood frame finishes to their PillowSac Chair line, joining the original Blonde Frame option.

How much does the Lovesac PillowSac Chair cost in 2025?

The PillowSac Chair Frame finishes start at $675, while the complete PillowSac Chair is available starting at $1,350.

How many cover options are available for the Lovesac PillowSac Chair?

The PillowSac Chair can be paired with over 150 different machine-washable PillowSac Covers.

Where can I buy the Lovesac PillowSac Chair?

The PillowSac Chair is available for purchase online at Lovesac.com and at Lovesac Showrooms nationwide.

What customization options are available for the Lovesac PillowSac Chair?

Customers can customize the frame finish (Blonde, Brown, or Black), choose from 150+ covers, and select hardware finish and strap options.