LOWE'S BRINGS MRBEAST EXPERIENCE INTO STORES WITH NEW KIDS CLUB WORKSHOPS
Rhea-AI Summary
Lowe's (NYSE:LOW) is launching exclusive MyLowe's Rewards Kids Club workshops featuring MrBeast-inspired buildable toy kits starting May 30, 2026. Each monthly kit costs $14.98 plus tax and includes a unique MrBeast Swarms toy and badge-earning opportunities for kids.
Three initial workshops—Swarm Launcher, Swarm Spinner, and Swarm Jet—run May 30, June 27, and July 25 across 1,750+ stores nationwide, with limited quantities and required registration via Lowes.com/KidsClub or the Lowe's app.
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News Market Reaction – LOW
In the May 18 session, LOW declined 0.18%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 14 | Marketing campaign | Positive | +1.4% | Launched “Epically More Messi” loyalty campaign with exclusive inflatables and fan experiences. |
| May 13 | Earnings call notice | Neutral | -1.8% | Announced timing and access details for the Q1 2026 earnings conference call. |
| Apr 30 | Credit card partnership | Positive | +2.3% | Synchrony named issuer of MyLowe's Pro Rewards AmEx co-brand card for pros. |
| Apr 07 | Workforce initiative | Positive | -1.5% | Lowe’s Foundation committed $250 million to train 250,000 tradespeople by 2035. |
| Mar 25 | Promotional event | Positive | +0.8% | SpringFest launch with promotions and free same-day delivery on orders over $25. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Marketing and partnership announcements have often seen modestly positive reactions, though not uniformly so.
Over recent months, Lowe’s has focused on loyalty engagement, partnerships, and brand-building initiatives. Promotions like SpringFest with free same-day delivery over $25, a high-profile “Epically More Messi” campaign, and the Synchrony co-brand credit card underscore efforts to deepen ties with consumers and pros. The Lowe’s Foundation’s planned $250 million workforce investment highlights longer-term ecosystem building. Today’s MrBeast Kids Club collaboration fits this pattern of experiential, loyalty-linked marketing aimed at younger customers and families.
Key Terms
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AI-generated analysis. How Rhea-AI works. Not financial advice.
Registration opens today for new hands-on workshops where families can build exclusive MrBeast-inspired toy kits together this summer
Only available at Lowe's and beginning May 30, the workshop series is inspired by the MrBeast universe and designed to turn digital curiosity into hands-on creativity through buildable toy experiences tied to MrBeast Lab Swarms, the hugely popular collectible toy line with more than 100 Swarms kids can play with and collect.
Each month, a new collectible kit will be available priced at
"I have been obsessed with building things since I was a kid — it started with Lego forts and lately it's building businesses and crazy large-scale sets for our videos," said Jimmy Donaldson, aka MrBeast. "I'm psyched about the Kids Club partnership with Lowe's because we're giving kids more access to being creative and seeing their own projects come to life."
According to recent Lowe's research,
"As a parent, you're always looking for those moments that bring your kids closer, especially during the summer when routines shift and time together matters more than ever," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "What makes this partnership with MrBeast so powerful is that we're taking something kids already love and bringing it into the real world through hands-on building experiences. By integrating the MrBeast universe into Kids Club, we're able to connect with the next generation in a way that feels relevant, engaging and uniquely Lowe's — turning digital fandom into something families can actually build together."
Kids Club x MrBeast Summer Workshops
Designed for kids ages 8+, or younger builders with help from an adult, MyLowe's Rewards Kids Club workshops provide a consistent monthly destination for families looking for hands-on, screen-free activities throughout the summer where kids can also earn exclusive MrBeast badges for participating. In addition to the regularly scheduled monthly workshops, three MrBeast workshops have been added and feature a buildable MrBeast-inspired kit available for purchase:
- The Swarm Launcher (May 30): Ready, aim, build! Create a mini cannonball launcher for your Swarm and see how far it can safely soar!
- The Swarm Spinner (June 27): Build a giant Ferris wheel for your Swarm! Spin it, decorate it, and feel like you're riding high in a theme park of your own.
- The Swarm Jet (July 25): Ready for takeoff! Build a super jet for your Swarm, paint the wings, and imagine soaring to secret Swarm islands in the clouds!
These first three workshops are available for registration on May 18, with future workshop dates anticipated as the Lowe's and MrBeast collaboration continues.
Lowe's and MrBeast first joined forces in June 2025 with the announcement of Lowe's Creator, the first home improvement creator network, designed to help social media creators share project-driven stories that build affinity for their own brands and for Lowe's. At launch, Lowe's and MrBeast curated a dedicated storefront for fans to shop his favorite materials, tools and DIY projects – from obstacle courses to backyard builds – which brought MrBeast's signature creativity into homes across the country. Lowe's is also the exclusive building partner for season two of the Beast Games series.
Registration Details
Registration for the MrBeast Kids Club workshops is now open. Participation requires MyLowe's Rewards members create a kids' profile and purchase the MrBeast Kids Club Swarm Toy at
- To Register: Visit Lowes.com/KidsClub or use the Lowe's mobile app.
- Who: Open to children of all ages (recommended for ages 8+, and younger with parent assistance) and their parents or guardians.
- Where: All 1750+ Lowe's home improvement stores nationwide.
Families can also explore additional Kids Club workshops and programming at Lowes.com/KidsClub.
*According to Lowe's Research |
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than
About MrBeast
MrBeast, founded by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, is a global entertainment powerhouse known for its groundbreaking content, viral challenges, and large-scale philanthropic initiatives. With over 480 million subscribers, MrBeast became the most-subscribed YouTube channel in the world in June 2024 and now generates more than 6 billion impressions per month. His Prime Video series Beast Games became the streamer's most-watched unscripted series ever and broke 44 Guinness World Records, further cementing his impact beyond digital platforms. Donaldson was named the #1 creator on Forbes' 2023 Top Creators List and has been featured on both the TIME 100, TIME 100 Most Influential Companies, and the inaugural TIME 100 Climate list. In 2022, he launched Feastables, a snack brand that quickly became one of the fastest-growing CPG companies in history. A leader in digital-first philanthropy, Donaldson has spearheaded major global campaigns, including #TeamWater, which raised over
Contact:
Amanda Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com
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SOURCE Lowe's Companies, Inc.