LPL Financial Introduces Digital Marketing Platform to Power Advisor Growth
Rhea-AI Summary
LPL Financial has unveiled an enhanced portfolio of Marketing Solutions, featuring a new Digital Marketing Platform designed to help financial advisors grow their businesses and improve client engagement. The platform offers multi-channel marketing capabilities, automation tools, and compliance workflows, integrated seamlessly into LPL's ecosystem.
The solution includes an extensive library of financial content, AI-powered recommendations, and real-time reporting features. According to LPL, advisors using their Marketing Solutions grew assets 39% faster than peers over a 6-month period. The platform is fully customizable, allowing advisors to choose their preferred level of support, from self-service digital tools to full-service marketing assistance.
LPL Financial, which supports over 28,000 financial advisors and approximately 1,200 financial institutions, currently services about $1.8 trillion in brokerage and advisory assets for approximately 6 million Americans.
Positive
- Advisors using Marketing Solutions showed 39% faster asset growth over 6 months compared to peers
- Platform offers scalable and customizable marketing solutions to serve different advisor needs
- Company manages substantial $1.8 trillion in assets and serves 28,000+ financial advisors
Negative
- None.
News Market Reaction
On the day this news was published, LPLA gained 0.42%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Expanded, scalable Marketing Solutions help advisors grow through sophisticated and highly customizable client and prospect engagement
SAN DIEGO, Jan. 21, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC, a leader in the wealth management industry, is helping its advisors deepen client relationships and accelerate business growth with an enhanced and expanded portfolio of Marketing Solutions. The expansion includes a new Digital Marketing Platform that streamlines effective communication with clients and prospects across multiple channels and touchpoints.
Like other LPL offerings, Marketing Solutions is fully customizable — meaning advisors can choose from a range of capabilities and support levels to meet their needs. The comprehensive offering includes consultative services and an easy-to-use Digital Marketing Platform for advisors who prefer to be more hands on, as well as full-service marketing support for those who prefer to outsource marketing and free up time to focus on other aspects of the business.
“Our Digital Marketing Platform makes it easier for advisors to engage clients and prospects with consistent, targeted and impactful communications,” said Les Matthews, executive vice president and head of business services at LPL Financial. “By streamlining the often-overwhelming task of marketing, our advisors are able to deploy time and resources where they matter most — to strengthening client relationships, nurturing prospects and running a thriving practice.”
Detailed performance analytics provide advisors with insights into client preferences and interests to deliver relevant content that ultimately can improve both client retention and referral rates.
“Our tailored marketing solutions provide advisors with as little or as much support as needed to help them stand out and differentiate their services,” Matthews added. “We’ve found that advisors who subscribe to LPL’s Marketing Solutions grew assets
The new Digital Marketing Platform integrates seamlessly into the LPL ecosystem and features:
- An expansive library of financial content from major news outlets as well as LPL Research
- Multi-channel marketing capabilities
- Automation tools
- Review and compliance approval workflows
- AI-powered content recommendations that allow advisors to share high-value content that sparks conversations on topics of interest
- Real-time reporting helps identify engaged prospects and take the next best step
Marketing Solutions are available through LPL Business Solutions, a comprehensive offering of strategic business services designed to help advisors operate, optimize and grow their businesses.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports more than 28,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately
Securities and Advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker dealer, member FINRA/SIPC.
LPL Financial and its affiliated companies provide financial services only from the United States.
Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.
Media Contact:
Media.relations@LPLFinancial.com
(402) 740-2047
Tracking #: 683830
FAQ
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