LPL Financial (Nasdaq: LPLA) reported February 2026 activity with $2.4308 trillion in advisory and brokerage assets, up $22.3 billion (0.9%) month-over-month and 33.3% year-over-year. Advisory assets rose to 59.3% of total. Total organic net new assets were $9.1 billion. Client cash balances were $55.9 billion, down $0.6 billion month-over-month. Net buying was $16.6 billion.
Market drivers: S&P 500 at 6,879, Russell 2000 at 2,632, and Fed Funds average 364 bps.
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Positive
Total assets $2.4308T, +33.3% YoY
Advisory assets $1,441.6B, +44.9% YoY
Advisory mix increased to 59.3% of total assets
Organic net new assets $9.1B in February
Negative
Total organic net new assets declined from $23.8B YoY to $9.1B
Client cash balances decreased to $55.9B, down $0.6B M/M
Money market sweep holdings fell 18.2% M/M
News Market Reaction – LPLA
+2.71%
6 alerts
+2.71%News Effect
+$629MValuation Impact
$23.84BMarket Cap
0.6xRel. Volume
On the day this news was published, LPLA gained 2.71%, reflecting a moderate positive market reaction.
Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility.
This price movement added approximately $629M to the company's valuation, bringing the market cap to $23.84B at that time.
Total advisory & brokerage assets:$2.43 trillionAdvisory mix:59.3%Organic net new assets:$9.1 billion+5 more
8 metrics
Total advisory & brokerage assets$2.43 trillionEnd of February 2026; up $22.3B or 0.9% vs January
Advisory mix59.3%Advisory assets as % of total; up from 54.6% a year ago
Organic net new assets$9.1 billionTotal organic net new assets for February; 4.5% annualized growth rate
Net buying$16.6 billionNet buy activity in February 2026
Client cash balances$55.9 billionEnd of February 2026; down $0.6B vs January
Bank sweep balances$52.4 billionTotal bank sweep at end of February 2026; flat month-over-month
S&P 500 level6,879End of February 2026; down 0.9% M/M, up 15.5% Y/Y
Russell 2000 level2,632End of February 2026; up 0.7% M/M, 21.7% Y/Y
Market Reality Check
Price:$293.08Vol:Volume 918,708 is below t...
normal vol
$293.08Last Close
VolumeVolume 918,708 is below the 20-day average of 1,068,861, suggesting a relatively muted pre-news session.normal
TechnicalShares at $288.16 trade below the 200-day MA $355.68, about 28.6% under the 52-week high and 9.64% above the 52-week low.
Peers on Argus
LPLA was down 1.93% pre-release, while key peers TW, FUTU, EVR and SF also showe...
LPLA was down 1.93% pre-release, while key peers TW, FUTU, EVR and SF also showed modest declines but without momentum scanner confirmation, indicating stock-specific trading rather than a broad sector rotation.
Veteran advisor Michael Dworetsky joined Lighthouse Private Wealth with ~$200M.
Pattern Detected
Recent partner and leadership announcements have generally seen modestly positive price reactions, with one notable negative divergence, suggesting investors often welcome expansion news but can occasionally sell into strength.
Recent Company History
Over the past month, LPL has focused on advisor recruiting and leadership development. Announcements on Mar 3, Mar 12 and Mar 17 highlighted new advisory teams and platforms joining LPL, each bringing between $150 million and $600 million in client assets. A Mar 4 update detailed promotions to managing director roles, reinforcing operational depth. Most of these updates aligned with modestly positive price moves, except the Mar 12 Legacy Ridge news, which coincided with a -4.4% reaction, showing occasional divergence.
Market Pulse Summary
This announcement highlights steady February growth, with total advisory and brokerage assets at $2....
Analysis
This announcement highlights steady February growth, with total advisory and brokerage assets at $2.43 trillion, advisory assets rising to of total, and organic net new assets of $9.1 billion at a 4.5% annualized growth rate. Client cash balances of $55.9 billion reflect modest shifts between sweep and purchased money market funds. Investors may track ongoing monthly asset flows, advisory mix trends, and recruiting updates alongside insider activity and the stock’s position below its 200-day MA.
"In February, $0.5 billion of sweep money market funds were converted..."
Sweep money market funds are investment accounts that automatically move a brokerage or bank customer’s idle cash into a low-risk, short-term fund, like parking spare change in a highly liquid account that earns a small return. They matter to investors because they keep cash working between trades or transactions, offering easy access and modest interest while carrying different protections and risks than bank deposits (not FDIC-insured and subject to fund fees and market fluctuations).
An automated arrangement that moves idle cash from a brokerage or bank account into a money market fund or interest-bearing account, typically overnight, to earn a small return while keeping the funds accessible. It matters to investors because it reduces wasted cash sitting uninvested and boosts overall portfolio returns without sacrificing liquidity, similar to parking spare change in a high-interest savings jar that you can grab quickly when needed.
broker-dealerfinancial
"securities offered through LPL Financial LLC and LPL Enterprise, LLC, both registered investment advisers and broker-dealers."
A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.
registered investment advisersregulatory
"LPL Financial LLC and LPL Enterprise, LLC, both registered investment advisers and broker-dealers."
Registered investment advisers are firms or individuals who are officially registered with financial regulators to give advice about buying, selling or managing securities and investment portfolios. They are legally required to act in their clients’ best interest and typically charge fees for managing money or giving advice, so investors can expect a higher level of transparency and fewer conflicts of interest — like a mechanic who must recommend repairs that genuinely help your car rather than those that earn extra commission.
FINRAregulatory
"LPL Financial and LPL Enterprise... Members FINRA/SIPC."
FINRA is the U.S. self‑regulatory organization that oversees brokerage firms and individual brokers, setting and enforcing rules to protect investors and keep markets orderly. Think of it as a referee and rulebook keeper for the broker industry: it licenses brokers, monitors their behavior, enforces standards, and runs complaint and arbitration systems, so investors can check records and have a path to resolve disputes.
SIPCregulatory
"LPL Financial and LPL Enterprise... Members FINRA/SIPC."
The Securities Investor Protection Corporation (SIPC) is a nonprofit organization that helps customers recover cash and securities if a registered brokerage firm fails and assets are missing. Think of it like an insurance backstop for your brokerage account—it can replace missing holdings up to legal limits but does not protect against losses from market movements or bad investment choices.
The fed funds daily effective rate is the average interest rate banks actually pay each other to borrow overnight reserves held at the central bank. Think of it as the daily “rental price” for cash in the banking system; when that price moves, it changes borrowing costs for businesses and consumers, influences bond yields and short-term lending, and signals how tight or loose monetary policy is—information investors use to assess interest-rate risk and asset values.
client cash sweepfinancial
"Total Client Cash Sweep Held by Third Parties | 54.2 | | 54.6 | | (0.7 | %)..."
An automatic program that moves a client’s uninvested cash from their brokerage or account into a short-term interest-bearing vehicle — such as a money market fund or bank account — whenever the cash would otherwise sit idle. For investors it matters because a sweep can boost small, otherwise unused balances with a bit of interest, change how quickly cash is available for trades, and introduce differences in fees, yield and safety compared with leaving cash in the brokerage account.
AI-generated analysis. Not financial advice.
SAN DIEGO, March 19, 2026 (GLOBE NEWSWIRE) -- LPL Financial Holdings Inc. (Nasdaq: LPLA) (the “Company”) today released its monthly activity report for February 2026.
Total advisory and brokerage assets at the end of February were $2.43 trillion, an increase of $22.3 billion, or 0.9%, compared to the end of January. Advisory assets as a percentage of total assets increased to 59.3%, up from 54.6% a year ago.
Total organic net new assets for February were $9.1 billion, translating to a 4.5% annualized growth rate.
Total client cash balances at the end of February were $55.9 billion, a decrease of $0.6 billion compared to the end of January. In February, $0.5 billion of sweep money market funds were converted to purchased money market funds. Prior to this impact, client cash balances decreased by $0.2 billion. Net buying in February was $16.6 billion.
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately $2.4 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.
Securities and advisory services offered through LPL Financial LLC (“LPL Financial”) and LPL Enterprise, LLC (“LPL Enterprise”), both registered investment advisers and broker-dealers. Members FINRA/SIPC.
Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial or LPL Enterprise.
We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.
FAQ
What were LPLA's total advisory and brokerage assets at the end of February 2026?
LPLA reported $2.4308 trillion in advisory and brokerage assets at February end. According to the company, that represents a $22.3 billion increase month-over-month and a 33.3% increase year-over-year, driven by advisory and brokerage growth.
How large were LPL Financial's organic net new assets in February 2026 (LPLA)?
LPLA recorded $9.1 billion of total organic net new assets in February. According to the company, that level translates to a 4.5% annualized growth rate and compares with $23.8 billion in the prior year period.
What change occurred in LPLA's advisory assets mix in February 2026?
Advisory assets increased to 59.3% of total assets at February end. According to the company, advisory mix rose from 54.6% a year ago, reflecting growth in advisory balances versus brokerage.
Did LPLA report changes in client cash balances and sweep funds for February 2026?
Total client cash balances were $55.9 billion, down $0.6 billion month-over-month. According to the company, $0.5 billion of sweep money market funds converted to purchased money market funds, partially affecting the change.
What market indicators did LPL cite for February 2026 and how might they relate to LPLA results?
LPLA cited S&P 500 at 6,879, Russell 2000 at 2,632, and Fed Funds average 364 bps. According to the company, these market levels influenced net buying of $16.6 billion and asset valuation trends.
How did LPLA's brokerage and advisory asset year-over-year growth compare in February 2026?
Advisory assets rose 44.9% YoY to $1,441.6B while brokerage assets rose 19.5% YoY to $989.3B. According to the company, advisory growth outpaced brokerage, increasing overall advisory share of total assets.
