LPL Financial Welcomes Advisor Marcus Alexander to Linsco Channel

Rhea-AI Summary

LPL Financial announced that financial advisor Marcus S. Alexander has joined their employee advisor channel, Linsco by LPL Financial, to launch Alexander Wealth Solutions. Alexander, who previously served at Merrill Lynch, brings approximately $340 million in advisory, brokerage and retirement plan assets and will operate from LPL's newest Linsco office in Newport Beach, California.

The move provides Alexander with greater autonomy while maintaining access to LPL's integrated wealth management platform and business resources. Through Linsco, advisors receive support from branch management teams and dedicated consultants, allowing them to focus on client service while outsourcing operations, technology, and administrative tasks.

LPL Financial Holdings Inc. (LPLA) currently supports over 28,000 financial advisors and 1,200 financial institutions, managing approximately $1.8 trillion in brokerage and advisory assets for 6 million Americans.

Positive

• Addition of advisor managing $340 million in assets strengthens LPL's wealth management portfolio
• Strategic expansion of Linsco channel with new Newport Beach office
• Company maintains strong market position with $1.8 trillion in managed assets

Negative

• None.

Insights

Financial Analyst

The addition of Marcus Alexander with $340 million in assets under management represents a strategic win in LPL's competitive advisor recruitment efforts, particularly from wirehouse firms like Merrill Lynch. This transition aligns with the broader industry trend of advisors seeking greater autonomy and improved technology platforms. While the assets brought over are modest relative to LPL's total $1.8 trillion in custodied assets, the high-profile nature of the Newport Beach location and Alexander's client demographic could catalyze additional advisor transitions in the affluent Southern California market.

The expansion of LPL's Linsco employee channel demonstrates the firm's commitment to offering multiple affiliation models, which is important for capturing different segments of the advisor market. However, the immediate financial impact on LPL's bottom line will be minimal, contributing an estimated $3.4 million in annual revenue based on typical fee structures of 1% on managed assets.

Market Research Analyst

This advisor transition reflects the ongoing evolution in the wealth management industry's competitive landscape. LPL's hybrid model, offering both independence and institutional support, directly challenges traditional wirehouses' grip on high-net-worth client relationships. The Newport Beach office opening signals LPL's strategic push into premium markets where wirehouses have historically dominated.

The timing of this recruitment coincides with an industry-wide acceleration in advisor movement, particularly as aging advisors seek succession planning solutions and younger professionals demand modern technology platforms. Alexander's profile - international background, marathon runner, Duke MBA - suggests a focus on attracting advisors who can relate to affluent, globally-minded clients, a demographic increasingly important in wealth management.

SAN DIEGO, Jan. 13, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that financial advisor Marcus S. Alexander, CPFA^®, MBA, has joined LPL’s employee advisor channel, Linsco by LPL Financial, to launch Alexander Wealth Solutions. He reported serving approximately $340 million in advisory, brokerage and retirement plan assets* and joins LPL from Merrill Lynch. He will serve clients from LPL’s newest Linsco office in Newport Beach, Calif.

A native of Wimbledon, England, Alexander graduated from Loughborough University before moving to the States to earn his MBA from Duke University. As a well-educated businessman with great charisma and a knack for building relationships, Alexander was once told he should be a talk show host, but he chose to channel that energy into the world of investing.

“My passion is working with business owners, families and retirees to help guide them toward more secure financial futures,” said Alexander, a highly global and cultured thinker who has lived in Singapore, Boston and across the U.S. “I thoroughly enjoy investment planning and connecting with each client on a personal level to understand their specific goals, needs and dreams so that I can deliver results.”

Alexander’s search for greater autonomy and the ability to lean into his entrepreneurial spirit led him to Linsco by LPL Financial.

Why he made the move to LPL

“LPL’s dedication to independence, flexibility and mutually beneficial business relationships is what drew me to the firm,” Alexander said. “I’m excited to be part of an organization that equips me with the strategic resources and support necessary to develop a thriving advisory practice and deliver enhanced experiences to my clients.”

With Linsco, advisors have access to LPL’s integrated wealth management platform and robust business resources, along with the additional benefits of having support from an experienced branch management team and other dedicated consultants. This dynamic relationship gives advisors the ability to outsource things like real estate, technology, operations support and payroll so they can focus on what matters most: taking care of their clients.

“This move allows me to provide my clients with the resources of a large firm while also maintaining the independence and flexibility to run my business the way I want," Alexander said. "Linsco is a perfect fit for me. I’m able to delegate to the strong team behind me while I’m out in the field meeting people and having important conversations with clients.”

Outside of work, Alexander has been an enthusiastic runner since his youth, having set several British age records in the 1500-meter and 3000-meter categories and competed in the IRONMAN 70.3 world championships, as well as the Boston Marathon. He’s an avid Duke Blue Devils college basketball fan and enjoys reading about science and astrophysics.

Scott Posner, LPL Executive Vice President, Business Development, said, “We welcome Marcus to the Linsco community, and we’re committed to being his long-term partner throughout the life cycle of his practice. At LPL, we provide financial advisors with the freedom to operate on their own terms, and innovative technology, comprehensive resources and strategic business solutions to help them deliver personalized advice and exceptional service experiences.”

Related

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About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports more than 28,000 financial advisors and the wealth management practices of 1,200 financial institutions, servicing and custodying approximately $1.8 trillion in brokerage and advisory assets on behalf of 6 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial (LPL), a registered investment advisor and broker dealer, member FINRA/SIPC. LPL Financial and its affiliated companies provide financial services only from the United States.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

We routinely disclose information that may be important to shareholders in the "Investor Relations" or "Press Releases" section of our website.

*Value approximated based on asset and holding details provided to LPL from end of year 2024

Media Contact: 
Media.relations@LPLFinancial.com 
(704) 996-1840

Tracking #679050

FAQ

How much in assets did Marcus Alexander bring to LPL Financial (LPLA) in January 2025?

Marcus Alexander brought approximately $340 million in advisory, brokerage and retirement plan assets to LPL Financial when he joined from Merrill Lynch.

What is the total asset value managed by LPL Financial (LPLA) as of 2025?

LPL Financial services and custodies approximately $1.8 trillion in brokerage and advisory assets on behalf of 6 million Americans.

How many financial advisors does LPL Financial (LPLA) support?

LPL Financial supports more than 28,000 financial advisors and the wealth management practices of 1,200 financial institutions.

Where will Marcus Alexander's new practice be located under LPL Financial (LPLA)?

Marcus Alexander will serve clients from LPL's newest Linsco office in Newport Beach, California.