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LPL Financial Welcomes Advisor Matt Griggs

Griggs reported serving approximately $160 million in assets, based on asset and holding details from year-end 2025.

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LPL Financial (LPLA) welcomed financial advisor Matt Griggs of Griggs Investment Group to its broker-dealer and registered investment advisor platforms.

Griggs joins from Edward Jones and reported serving approximately $160 million in advisory, brokerage and retirement plan assets. That estimate is based on asset and holding details provided to LPL from year-end 2025. Based in Eufaula, Alabama, his practice serves individuals and families, including agricultural clients and government employees navigating workplace retirement plan distributions. Client Service Associate Cheryl Pitts supports him.

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Positive

  • Minor pointMatt Griggs joined LPL’s platforms from Edward Jones, adding an advisor reporting approximately $160 million in client assets.

Negative

  • None.

Key Figures

Advisor assets served: Approximately $160 million
Advisor assets served
Approximately $160 million
Advisory, brokerage and retirement plan assets; based on asset and holding details provided to LPL from year-end 2025

Historical Context

3 past events · Latest: Oct 22
3 events
  1. Oct 22

    Advisor addition

    24h Move
    -0.7%

    Kinetic Wealth joined LPL’s Independent Advisor Network and reported approximately $300 million in assets.

  2. Oct 14

    Advisor addition

    24h Move
    -0.7%

    Prince Financial Services joined LPL platforms and reported approximately $1 billion in assets.

  3. Oct 13

    Advisor addition

    24h Move
    -1.4%

    Nick Economos joined LPL’s Independent Advisor Network and reported approximately $580 million in assets.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

broker-dealer, registered investment advisor (ria)
2 terms
broker-dealer financial
"joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platforms"
A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.
registered investment advisor (ria) financial
"joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platforms"
A registered investment advisor (RIA) is a person or firm legally registered with regulators to provide investment advice and manage client portfolios for a fee. RIAs must put clients’ interests ahead of their own — a legal duty that helps reduce undisclosed conflicts, like a mechanic who must recommend only necessary repairs. Investors pay attention because an RIA’s fee model and duty of loyalty influence costs, trust, and how investment choices are made.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SAN DIEGO, Oct. 27, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that financial advisor Matt Griggs, AAMS®, CRPC™, of Griggs Investment Group has joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platforms. Griggs reported serving approximately $160 million in advisory, brokerage and retirement plan assets* and joins LPL from Edward Jones.

Based in Eufaula, Alabama, Griggs serves individuals and families across generations, including clients in the agricultural community and government employees navigating workplace retirement plan distributions. His clients span a wide range of ages, and his practice includes multigenerational relationships that have carried over from parents to their children. He is supported by Client Service Associate Cheryl Pitts.

Griggs has built his practice by getting to know the person behind each account. He believes understanding a client’s story and relationship with money can provide important context for developing an approach that fits the individual. He typically meets with clients quarterly and emphasizes education, accessibility and straightforward conversations about their financial lives.

“Clients are never just an account number to me. There’s a person, a family and a story behind every relationship,” Griggs said. “I want to understand where clients come from, how they think about money and what they want their lives to look like. From there, my role is to make the financial side easier to understand. Ultimately, I want clients to be able to leave the stress about money at the door.”

Financial education is also an important part of Griggs’s approach. In his community, he volunteers his time to speak with young people about financial literacy, including the fundamentals of saving and investing. He also gives presentations at senior centers, churches and to other community groups about financial scams and ways people can better recognize potential fraud.

Why Matt Griggs Chose LPL

Griggs selected LPL for independence, flexibility and freedom to shape his business around how he believes clients can best be served. In particular, he was attracted to having greater flexibility over his practice and its pricing while building a business designed around existing client relationships and organic growth.

“This move is about having the freedom to build a better business for my clients,” Griggs said. “This next chapter gives me greater flexibility to make decisions based on what I believe is right for the people I serve. My goal isn’t simply to build a bigger practice. It’s to build a better one, where I can stay focused on clients, continue strengthening those relationships and grow organically by doing good work for them.”

Marc Cohen, chief growth officer at LPL Financial, said, “Matt has built his practice around a simple but powerful idea: truly knowing the people he serves. His focus on understanding each client’s story, making financial concepts approachable and helping people feel more confident about their financial lives reflects the kind of relationship-driven advice we’re proud to support at LPL. We’re pleased to welcome Matt to LPL and look forward to giving him the flexibility and resources to build the practice he envisions while continuing to put clients at the center of his business.”

Related

Advisors, learn how LPL Financial can help take your business to the next level.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports more than 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.6 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker-dealer, member FINRA/SIPC. Griggs Investment Group and LPL Financial are separate entities.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

*Value approximated based on asset and holding details provided to LPL from end of year, 2025.

Media Contact: 
Media.relations@LPLFinancial.com  

Tracking #1196820


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How much in client assets did Matt Griggs report when joining LPL Financial?

Griggs reported serving approximately $160 million in advisory, brokerage and retirement plan assets. The value was approximated using asset and holding details provided to LPL from year-end 2025.

Why did Matt Griggs choose LPL Financial?

Griggs said he chose LPL for independence and greater flexibility over his practice and pricing. His stated goal is to build around existing client relationships and pursue organic growth.

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