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LPL Financial Welcomes RFS Financial Services

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LPL Financial LLC welcomes RFS Financial Securities to its platforms, bringing $140 million in assets. The Texas-based practice, led by David Miller, focuses on client care and financial education. LPL's technology and resources attracted the team for a more strategic approach.
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The migration of RFS Financial Securities to LPL Financial's platforms can be seen as a strategic move that may impact the competitive dynamics within the brokerage and wealth management industry. This transition indicates a consolidation of assets under LPL's management, potentially increasing its market share and influence. The reported $140 million in assets is a substantial figure that may contribute positively to LPL's asset base, possibly resulting in enhanced revenue streams from advisory and brokerage services. It's essential to consider the long-term implications of such partnerships, as they can lead to improved economies of scale for LPL and potentially better service offerings for clients.

Furthermore, the technological investments by LPL that are highlighted may appeal to a tech-savvy client base, potentially leading to higher client retention rates and an increase in new client acquisitions. The emphasis on online tools and accessibility could reflect a growing trend in the financial services industry towards digital transformation, which is critical for remaining competitive in an increasingly tech-driven market.

From a financial perspective, the affiliation of RFS Financial Securities with LPL Financial could have positive implications for LPL's financial performance. The additional assets under management (AUM) may lead to increased management fees, which are a key revenue driver for broker-dealers and RIAs. It is important to analyze the cost implications of such a partnership as well, including any upfront incentives or ongoing support costs that LPL may incur to integrate and support the new team.

Investors should monitor the growth trajectory post-integration, as successful onboarding of RFS' assets and the ability to leverage LPL's infrastructure could result in operational efficiencies and margin improvements. However, it's crucial to evaluate whether this move aligns with LPL's strategic goals and if it can sustainably enhance shareholder value without compromising service quality or incurring excessive costs.

The transition of RFS Financial Securities to LPL Financial involves various regulatory considerations and compliance requirements. As broker-dealers and RIAs are heavily regulated, the transfer of assets must be executed in accordance with SEC regulations, FINRA rules and other pertinent legal frameworks. Ensuring compliance is critical to avoid potential legal pitfalls that could result in fines or reputational damage.

Additionally, the move from Lincoln Financial Advisors to LPL Financial requires careful handling of client agreements and disclosures to maintain transparency and trust. It is also important to consider any non-compete clauses and contractual obligations that may be present in the previous arrangement with Lincoln Financial Advisors. Such legal intricacies, if not managed properly, could lead to disputes or challenges that might impact the smooth transition of services and client relationships.

SAN DIEGO, March 04, 2024 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that RFS Financial Securities has joined LPL Financial’s broker-dealer, RIA and custodial platforms. The team reported serving approximately $140 million in advisory, brokerage and retirement plan assets* and joins LPL from Lincoln Financial Advisors.

The Lubbock, Texas-based practice was initially founded as a life insurance firm but has evolved over the years into a full-service wealth management business led by President and Managing Director David Miller. With more than three decades of experience as a financial advisor, Miller served as an OSJ prior to revamping his business to focus more on client care. Fellow advisor and business partner Mike Ivey has nearly 20 years of industry experience with a focus on holistic planning and financial education.

“We take a team approach to provide clients with a financial roadmap in their journey toward their life goals, and we take great pride in offering the highest level of professionalism and integrity in all areas of financial services,” Miller said.

Looking for a more strategic resources and a flexible business model, the team embarked on an extensive due diligence process that led them to LPL.

“LPL is an industry leader and Fortune 500 Company that has made significant investments in technology and other innovative solutions that will make our jobs easier and help us serve clients more effectively,” Miller said. “Our clients will appreciate the online tools that will give them access to their account information from any device, whenever they need it.”

Scott Posner, LPL Executive Vice President, Business Development, stated, “We extend a warm welcome to David and Mike and wish them great success in the next chapter of their business. LPL strives to be a committed partner to our financial advisors, offering a wide range of differentiated services and innovative technology experiences so they can run their practice as they see fit. We look forward to a long-lasting partnership with the entire team at RFS Financial Services.”

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Advisors, find an LPL business development representative near you.

About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that LPL should work for advisors and enterprises, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 22,000 financial advisors, including advisors at approximately 1,100 enterprises and at approximately 570 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional. At LPL, independence means that advisors and enterprise leaders have the freedom they deserve to choose the business model, services and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and enterprises, so they can take care of their clients.

Securities and Advisory services offered through LPL Financial LLC ("LPL Financial"), a registered investment advisor. Member FINRA/SIPC. LPL Financial and its affiliated companies provide financial services only from the United States. RFS Financial Services and LPL Financial are separate entities.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

We routinely disclose information that may be important to shareholders in the "Investor Relations" or "Press Releases" section of our website.

*Value approximated based on asset and holding details provided to LPL from end of year, 2023.

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Media Contact:
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FAQ

What is the name of the financial advisor leading the Texas-based practice joining LPL Financial?

The financial advisor leading the Texas-based practice joining LPL Financial is David Miller.

How much in assets did RFS Financial Securities bring to LPL Financial's platforms?

RFS Financial Securities brought approximately $140 million in advisory, brokerage, and retirement plan assets to LPL Financial's platforms.

What was the initial focus of the Lubbock, Texas-based practice before evolving into a wealth management business?

The Lubbock, Texas-based practice was initially founded as a life insurance firm before evolving into a full-service wealth management business.

What is the experience level of Mike Ivey, the business partner of David Miller?

Mike Ivey, the business partner of David Miller, has nearly 20 years of industry experience with a focus on holistic planning and financial education.

Why did the team from RFS Financial Securities choose to join LPL Financial?

The team from RFS Financial Securities chose to join LPL Financial for its strategic resources, flexible business model, and significant investments in technology and innovative solutions.

Who is the LPL Executive Vice President of Business Development mentioned in the press release?

The LPL Executive Vice President of Business Development mentioned in the press release is Scott Posner.

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About LPLA

lpl financial, a wholly owned subsidiary of lpl financial holdings inc. (nasdaq:lpla), is a leader in the retail financial advice market and currently serves $462 billion in advisory and brokerage assets. lpl is one of the fastest growing ria custodians and is the nation's largest independent broker-dealer (based on total revenues, financial planning magazine june 1996-2015). the company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,000 independent financial advisors and over 700 banks and credit unions, enabling them to help their clients turn life's aspirations into financial realities. advisors associated with lpl also service an estimated 40,000 retirement plans with an estimated $115 billion in retirement plan assets, as of september 30, 2015. lpl also supports approximately 4,300 financial advisors licensed and affiliated with insurance companies with customi