LPL Financial Welcomes Williams Tax & Financial Services
Rhea-AI Summary
LPL Financial (Nasdaq: LPLA) announced that the advisors of Williams Tax & Financial Services have joined its broker-dealer and RIA platform from Cetera, bringing approximately $340 million in advisory, brokerage and retirement plan assets* as of year-end 2025.
The Los Alamitos, Calif.-based firm is led by Steve Williams, CFP, and offers an integrated tax and financial planning model focused on holistic, personalized retirement and financial guidance. Williams chose LPL for its scale, independence and technology. LPL reports supporting more than 32,000 advisors and about $2.3 trillion in brokerage and advisory assets.
Positive
- New advisor team joins LPL with approximately $340 million in client assets
- LPL platform supports over 32,000 financial advisors across approximately 1,100 institutions
- LPL services and custodies about $2.3 trillion in brokerage and advisory assets
Negative
- None.
News Market Reaction – LPLA
In the Jul 23 session, LPLA declined 1.24%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 16 | Advisor affiliation | Positive | +0.5% | Advisor joined LPL platforms while reporting approximately $725 million in client assets |
| Jul 15 | Advisor affiliation | Positive | +2.4% | Buell advisors joined LPL while reporting approximately $370 million in client assets |
| Jul 14 | Advisor affiliation | Positive | +0.1% | HighWater Wealth joined LPL platforms with approximately $2.4 billion in advisory assets |
| Jul 09 | Earnings date announcement | Neutral | +1.8% | LPL scheduled its second-quarter 2026 results release and conference call for July 30 |
| Jul 09 | Advisor satisfaction ranking | Positive | +3.5% | LPL ranked second in the JD Power independent financial advisor satisfaction study |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent advisor-affiliation and platform-related announcements were followed by positive 24-hour price reactions.
Key Terms
broker-dealer financial
registered investment advisor financial
enrolled agent financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
SAN DIEGO, July 23, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that the advisors of Williams Tax & Financial Services have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. They reported serving approximately
Based in Los Alamitos, Calif., Williams Tax & Financial Services is led by Steve Williams, CFP®, Enrolled Agent (EA). Williams is a second-generation financial advisor with nearly four decades of experience helping clients navigate complex financial decisions. He is joined by team members Jobel Rentino, EA, and Kirk Hunter.
A defining aspect of Williams Tax & Financial Services is its fully integrated model. The firm offers a streamlined, one-stop experience designed to help simplify clients’ financial lives. The practice remains family-oriented, with deep roots in the community and a legacy that began with Williams’ father, who originally founded a tax business.
Williams takes a holistic approach to advice, combining multiple disciplines to deliver a more complete financial picture. His process emphasizes simplicity and clarity, helping clients understand their projected income in retirement through streamlined, personalized planning. He also prioritizes building strong relationships, often taking time to understand clients’ personal circumstances before discussing financial strategies.
“Throughout my career, I’ve believed that financial advice should be both personal and practical,” Williams said. “We aim to give clients a clearer understanding of where they stand today and what they can expect in the future.”
<h3> Why Williams Tax & Financial Services Chose LPL
Williams selected LPL for its scale, independence and enhanced technology capabilities, which he believes will improve the client experience.
“I wanted a platform that allows me to remain independent and make decisions in my clients’ best interests, without being tied to specific products,” Williams said. “LPL’s technology and client-facing tools provide a more robust and transparent experience, helping clients better understand and manage their financial lives.”
Marc Cohen, chief growth officer at LPL Financial, said, “We are pleased to welcome Steve to LPL. His commitment to delivering personalized financial guidance, combined with his client-focused approach, aligns with LPL’s purpose to support advisors with the flexibility and capabilities they need to provide personalized advice. We look forward to supporting Steve and his team as they continue to grow and serve their clients.”
Outside of the office, Williams enjoys staying active and engaged in his community. He is an avid surfer and soccer player, frequently coaches youth sports and is actively involved in his church. He lives in San Clemente, Calif., with his wife and four children.
Related
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About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports more than 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately
Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Williams Tax & Financial Services and LPL Financial are separate entities.
Throughout this communication, the terms "financial advisors" and "advisors" are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
We routinely disclose information that may be important to shareholders in the "Investor Relations" or "Press Releases" section of our website.
*Value approximated based on asset and holding details provided to LPL from end of year, 2025.
Media Contact:
Media.relations@LPLFinancial.com
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