Laird Superfood® Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs
Laird Superfood (NYSE:LSF) has expanded its functional coffee portfolio with two new products: Perform Whole Bean Coffee and Perform Decaf Coffee. Both products feature functional mushrooms including chaga, lion's mane, maitake, and cordyceps to promote energy, focus, and balance.
The new offerings are USDA Organic and shade-grown at high altitudes. The whole bean variant includes Aquamin™, a calcified sea algae containing 72 trace minerals, while the decaf version uses the Swiss Water® Process for chemical-free caffeine removal. Both products are priced at $20 for 12-ounce bags and will be available on LairdSuperfood.com, with future distribution planned for select retailers and Amazon.
Laird Superfood (NYSE:LSF) ha ampliato la sua gamma di caffè funzionali con due nuovi prodotti: Perform Whole Bean Coffee e Perform Decaf Coffee. Entrambi contengono funghi funzionali come chaga, lion's mane, maitake e cordyceps, pensati per favorire energia, concentrazione ed equilibrio.
Le nuove proposte sono USDA Organic e coltivate all'ombra ad altitudini elevate. La versione in chicchi interi include Aquamin™, un'alga marina calcificata ricca di 72 minerali traccia, mentre la variante decaffeinata utilizza il processo Swiss Water® per una rimozione della caffeina senza sostanze chimiche. Entrambi i prodotti sono venduti a 20$ per confezioni da 12 once e saranno disponibili su LairdSuperfood.com, con una futura distribuzione prevista presso rivenditori selezionati e Amazon.
Laird Superfood (NYSE:LSF) ha ampliado su portafolio de cafés funcionales con dos nuevos productos: Perform Whole Bean Coffee y Perform Decaf Coffee. Ambos productos contienen hongos funcionales como chaga, melena de león, maitake y cordyceps para promover energía, concentración y equilibrio.
Las nuevas opciones son USDA Organic y cultivadas a la sombra en altitudes elevadas. La variante de grano entero incluye Aquamin™, un alga marina calcificada que contiene 72 minerales traza, mientras que la versión descafeinada utiliza el proceso Swiss Water® para eliminar la cafeína sin químicos. Ambos productos tienen un precio de $20 por bolsas de 12 onzas y estarán disponibles en LairdSuperfood.com, con distribución futura planificada para minoristas selectos y Amazon.
Laird Superfood (NYSE:LSF)는 기능성 커피 제품군을 두 가지 신제품으로 확장했습니다: Perform Whole Bean Coffee와 Perform Decaf Coffee. 두 제품 모두 차가, 사자갈기버섯, 마이타케, 동충하초 등 기능성 버섯을 함유하여 에너지, 집중력, 균형을 돕습니다.
새 제품들은 USDA 유기농 인증을 받았으며 고지대에서 그늘 재배되었습니다. 원두 제품에는 72가지 미량 무기질이 함유된 칼슘 해조류 Aquamin™이 포함되어 있고, 디카페인 제품은 화학물질 없이 카페인을 제거하는 Swiss Water® 공정을 사용합니다. 두 제품 모두 12온스 팩당 20달러에 판매되며 LairdSuperfood.com에서 구입 가능하며, 향후 일부 소매점과 아마존에서도 판매될 예정입니다.
Laird Superfood (NYSE:LSF) a élargi sa gamme de cafés fonctionnels avec deux nouveaux produits : Perform Whole Bean Coffee et Perform Decaf Coffee. Ces deux produits contiennent des champignons fonctionnels tels que chaga, crinière de lion, maitake et cordyceps pour favoriser l'énergie, la concentration et l'équilibre.
Les nouvelles références sont certifiées USDA Organic et cultivées à l'ombre en haute altitude. La version en grains entiers comprend Aquamin™, une algue marine calcifiée contenant 72 oligo-éléments, tandis que la version décaféinée utilise le procédé Swiss Water® pour une extraction de la caféine sans produits chimiques. Les deux produits sont au prix de 20 $ pour des sachets de 12 onces et seront disponibles sur LairdSuperfood.com, avec une distribution future prévue chez certains détaillants et sur Amazon.
Laird Superfood (NYSE:LSF) hat sein Sortiment an funktionellen Kaffees um zwei neue Produkte erweitert: Perform Whole Bean Coffee und Perform Decaf Coffee. Beide enthalten funktionelle Pilze wie Chaga, Löwenmähne, Maitake und Cordyceps, die Energie, Fokus und Balance fördern.
Die neuen Produkte sind USDA Organic zertifiziert und im Schatten in großen Höhen angebaut. Die ganze Bohnen-Variante enthält Aquamin™, eine kalzifizierte Meeresalge mit 72 Spurenelementen, während die entkoffeinierte Version das Swiss Water®-Verfahren zur chemiefreien Koffeinentfernung nutzt. Beide Produkte kosten 20$ für 12-Unzen-Packungen und sind auf LairdSuperfood.com erhältlich, mit geplanter zukünftiger Verfügbarkeit bei ausgewählten Händlern und Amazon.
- Product line expansion targeting premium coffee consumers and growing functional beverage market
- New products are USDA Organic certified and include value-added functional mushrooms
- Strategic retail expansion planned through select retailers and Amazon
- Premium pricing at $20 per 12-ounce bag may limit mass market adoption
Insights
LSF expands product line with functional mushroom coffees, targeting premium consumers amid growing demand for adaptogenic beverages.
Laird Superfood's strategic launch of functional mushroom whole bean and decaf coffee variants represents a calculated expansion into the growing functional mushroom coffee segment. This product extension leverages the increasing consumer interest in adaptogenic beverages while simultaneously broadening the company's addressable market in two directions: premium coffee enthusiasts who prefer grinding their own beans and health-conscious consumers seeking reduced caffeine options.
The new offerings maintain LSF's core brand positioning with USDA Organic certification and premium sourcing methods (shade-grown, high-altitude, hand-picked), while differentiating through the functional mushroom blend (chaga, lion's mane, maitake, and cordyceps) and unique Aquamin™ mineral supplementation. These additions serve multiple strategic purposes: expanding shelf space in retail environments, increasing consumer touchpoints across different brewing preferences, and potentially commanding premium pricing at $20 per 12-ounce bag.
What's particularly noteworthy is how this launch aligns with broader consumer trends toward functional foods with perceived health benefits. The mushroom coffee category occupies an attractive intersection between premium coffee consumption and functional wellness products – two segments with demonstrated pricing resilience and growth potential despite inflationary pressures. While the immediate revenue impact may be modest, this expansion strengthens LSF's position in a high-growth niche that continues gaining mainstream acceptance.
Strategic Product Expansion Targets Premium Coffee Consumers and Growing Demand for Clean, Adaptogenic Beverages
Pairing coffee with functional mushrooms – including chaga, lion's mane, maitake, and cordyceps – promotes energy, focus, and overall balance. Like all Laird Superfood coffee, the new additions are USDA Organic, shade-grown at high altitudes and hand-picked, providing a smooth and rich flavor experience.
"Mushroom coffee continues to grow in popularity, and we're expanding our offerings to reach the full spectrum of coffee drinkers – from those who prefer grinding their own high-quality beans to those looking to minimize their caffeine intake," said Jason Vieth, CEO of Laird Superfood. "These new products cater to a range of lifestyles, widen our reach, and give retailers more reason to drive shoppers to the coffee aisle."
Organic Perform Functional Mushroom Whole Bean Medium & Dark Roast Coffee
Designed for those who prefer to grind their own coffee beans, Laird Superfood Perform Whole Bean is the brand's first functional whole bean coffee offering. It also contains Aquamin™, a calcified sea algae that contains 72 trace minerals, nutrients often lacking in our diets. It shows up as small white specks on the beans because it is helping the mushrooms adhere to the coffee beans.
Organic Decaf Perform Functional Mushroom Ground Medium Roast Coffee
Offering a better decaf experience – smooth, clean, and chemical-free, Laird Superfood Perform Decaf is decaffeinated using the Swiss Water® Process – a premium, chemical-free method that removes
These new mushroom coffees are available in 12-ounce bags for
About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird
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SOURCE Laird Superfood
FAQ
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