LAIRD SUPERFOOD® EXPANDS FUNCTIONAL MUSHROOM PRODUCT LINE AS CONSUMER DEMAND FOR ADAPTOGENS INCREASES

Rhea-AI Summary

Laird Superfood (NYSE American: LSF) has expanded its functional mushroom product line with six new organic mushroom powders. The launch includes two specialized blends: Calm & Relaxation (combining reishi, lemon balm, and ashwagandha) and Focus & Memory (featuring lion's mane, L-theanine, and coffee berry). The company also introduced four individual mushroom powders: Lion's Mane for cognition, Reishi for stress reduction, Turkey Tail for gut health and immunity, and Oyster for general wellness.

The products are full-spectrum, organic, US-made, and free from fillers. They will be available on LairdSuperfood.com, Amazon, and retail locations including Fresh Thyme Market. The expansion builds on their successful 2019 Organic Performance Mushrooms blend, targeting the growing functional food market.

Positive

• Expansion into high-growth functional food market with six new products
• Multiple distribution channels secured including direct-to-consumer, Amazon, and retail locations
• Products are organic and US-made, positioning for premium market segment
• Builds on existing successful product line from 2019

Negative

• None.

Insights

CPG Industry Analyst

Laird Superfood's strategic expansion into functional mushrooms positions them well in the growing adaptogen market, though execution will determine revenue impact.

Laird Superfood's expansion of their functional mushroom portfolio with six new products represents a calculated move to capitalize on increasing consumer demand for adaptogens. This product line extension builds upon their 2019 launch of Organic Performance Mushrooms, indicating a longer-term commitment to this category rather than a reactive trend-chasing approach.

The company's dual strategy is particularly noteworthy - offering both targeted blends (Calm & Relaxation, Focus & Memory) and single-ingredient mushroom powders (Lion's Mane, Reishi, Turkey Tail, Oyster). This two-pronged approach serves different consumer segments: the convenience-oriented consumer seeking specific benefits and the DIY wellness enthusiast who prefers customization.

From a distribution perspective, the multi-channel strategy starting with direct-to-consumer (website first, then Amazon) before retail expansion (beginning with Fresh Thyme Market) demonstrates a measured rollout plan to test market response while controlling initial inventory investment.

The positioning of these products as organic, US-made, and filler-free aligns with premium pricing opportunities in the functional food space, where margins typically exceed conventional food products by 25-40%. However, the success of this launch will ultimately depend on Laird's execution across marketing, education, and distribution channels in an increasingly competitive adaptogen landscape.

While management sees this as a logical extension of their existing business, investors should monitor sell-through rates and repurchase behavior in the coming quarters to evaluate if this expansion meaningfully contributes to the company's revenue growth.

Inspired by Ancient Medicine and Modern Convenience, Six New Mushroom Powders Join Laird Superfood Portfolio

BOULDER, Colo., May 14, 2025 /PRNewswire/ -- Laird Superfood, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with minimally processed ingredients, has launched six additional Laird Superfood Organic Mushroom Powders. The new products include two new blends, Calm & Relaxation and Focus & Memory, that pair mushrooms with botanical ingredients for powerful benefits. Additional mushrooms include Organic Lion's Mane (to support cognition), Organic Reishi (traditionally used to reduce stress), Organic Turkey Tail (to support gut health and immune function), and Organic Oyster (to support every day wellness) which let consumers create customized wellness rituals.

These launches build on the success of the original Laird Superfood Organic Performance Mushrooms blend, which launched in 2019 and made performance-focused, mood- and function-enhancing adaptogens accessible to consumers for daily use. The new products are now available on LairdSuperfood.com, will be available on Amazon at a later date, and will soon be rolled out in retail locations, including Fresh Thyme Market and many more. All the mushrooms are full-spectrum, organic, grown & made in the United States, and free of any fillers or processing aids. These dry powders can be blended into coffee, tea, and smoothies to elevate mood and function.

"Laird Superfood has long been incorporating functional mushrooms into our products – from Coffee to our Prebiotic Daily Greens – and this latest expansion provides even more ways to add organic high-quality adaptogens into our daily lives," said Jason Vieth, CEO of Laird Superfood. "As the market for functional food grows, Laird Superfood will continue to provide products to improve the mental and physical performance of all of our consumers."

Laird Superfood Mushroom Blends include:

• Calm & Relaxation Mushrooms – Offers a calming blend of reishi, lemon balm, and ashwagandha to help manage life's stressors and support a balanced mood. 
  
  
• Focus & Memory Mushrooms – Contains lion's mane, L-theanine, and coffee berry to support memory, focus, and calm energy.

Laird Superfood Organic Mushroom Powders include:

• Organic Lion's Mane Mushroom Powder – Used for centuries to support memory, clarity, and cognitive function, it's mushroom power for your mind.
  
  
• Organic Reishi Mushroom Powder – A longevity mushroom, this full-spectrum reishi mushroom powder has traditionally been used to support the immune system and reduce stress.
  
  
• Organic Turkey Tail Mushroom Powder – Supports the immune system and gut health to promote overall daily wellness.
  
  
• Organic Oyster Mushroom Powder – A nutrient-dense superfood that promotes overall wellness.

For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.

About Laird Superfood^®

Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

PRESS CONTACT
Alafair Hall
alafair@stanton-company.com
415-730-9044

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SOURCE Laird Superfood

FAQ

What new products did Laird Superfood (LSF) launch in May 2024?

Laird Superfood launched six new organic mushroom powders: two blends (Calm & Relaxation and Focus & Memory) and four individual mushroom powders (Lion's Mane, Reishi, Turkey Tail, and Oyster).

Where will LSF's new mushroom products be available for purchase?

The products will be available on LairdSuperfood.com, Amazon (at a later date), and retail locations including Fresh Thyme Market.

What are the benefits of Laird Superfood's new mushroom blends?

The Calm & Relaxation blend helps manage stress and support balanced mood, while the Focus & Memory blend supports memory, focus, and calm energy.

Are Laird Superfood's new mushroom products organic and where are they made?

Yes, all products are organic, full-spectrum, and made in the United States, free of fillers or processing aids.