Laird Superfood® Launches Maca Instant Latte for Enhanced Energy and Vitality

Rhea-AI Summary

Laird Superfood® (NYSE: LSF) has expanded its product line with the launch of Maca Instant Latte, combining coffee, coconut creamer, functional mushrooms, and maca root. The new beverage, priced at $19, is designed to provide enhanced energy and vitality without the typical coffee crash.

The product features maca, an adaptogenic root from Peru known for supporting sexual function and boosting energy levels. Initially available on LairdSuperfood.com, the product will later be distributed through Amazon.com. This launch represents the company's continued innovation in functional beverages and effort to mainstream adaptogenic ingredients.

Positive

• Product line expansion with new functional beverage
• Entry into growing adaptogenic beverage market
• Multiple distribution channels (direct-to-consumer and Amazon)

Negative

• initial distribution channels
• Premium pricing point ($19) may limit mass market appeal

Insights

Market Research Analyst

The launch of Maca Instant Latte represents a strategic move into the growing functional beverage market, but its immediate impact on LSF's financial performance is likely to be minimal. With a modest $19 price point and initial distribution through direct-to-consumer channels, this product launch alone won't significantly move the needle for a company with an $81M market cap.

Functional beverages, particularly those incorporating adaptogens and mushrooms, are experiencing strong growth, with the global functional beverage market projected to reach $200B by 2030. However, LSF faces intense competition from established brands and must overcome the challenge of educating mainstream consumers about maca's benefits. The product's delayed Amazon launch also limits its initial market reach.

While the product aligns with current wellness trends and consumer demand for natural energy solutions, its revenue potential in the short term is constrained by distribution limitations and the company's modest marketing capabilities. This launch is more indicative of LSF's product innovation strategy than a material catalyst for stock performance.

New Beverage Combines Coffee, Coconut Creamer, Functional Mushrooms and Maca, a Peruvian Root from the Andes Mountains

BOULDER, Colo., Dec. 19, 2024 /PRNewswire/ -- Laird Superfood^® (NYSE: LSF), a leader in functional coffee and creamers and offering plant-based superfood products with simple, minimally processed ingredients, expanded its Instant Latte product line to include Maca Instant Latte. Maca is an adaptogen known to support enhanced sexual function (Frontiers, 2024) and provide a boost of vitality and energy to support a full, active life.

Maca is becoming more popular but hasn't yet been incorporated into many mainstream and easy-to-use products.

As people are looking for ways to increase their daily stamina, the Laird Superfood Maca Instant Latte incorporates functional mushrooms to deliver sustained energy without a crash. Maca root has been cultivated for over 2,000 years and touted for its health benefits. Historically, the ingredient was highly prized in Peru, used by Incan soldiers before battle to increase strength and physical performance.

"At Laird Superfood we are continually innovating with new ingredients that help enhance daily rituals – like a morning cup of coffee," said Jason Vieth, CEO of Laird Superfood. "Maca is becoming more popular but hasn't yet been incorporated into many mainstream and easy-to-use products. Our Maca Instant Latte is a delicious and nutritious way for consumers to restore their vitality every day."

Laird Superfood Maca Instant Latte is available for $19 at LairdSuperfood.com and will be available on Amazon.com at a later date. For more information about new products, follow @LairdSuperfood on Instagram and @LairdSuperfood on TikTok.

ABOUT LAIRD SUPERFOOD
Laird Superfood is a clean plant-based food brand that offers superfood products to help fuel, energize, and improve performance. The company was founded in 2015 by leading big wave surfer Laird Hamilton who set out to find a better morning routine to improve and sustain performance while out catching waves. He created superfood creamers with a blend of plant-based fats and other real-food ingredients that not only sustain his energy, but also taste great in his morning coffee. Alongside his wife, former professional beach volleyball icon, best-selling author and fitness expert, Gabby Reece, the brand has expanded to instant lattes, coffees, bars, and prebiotic daily greens. Laird Superfood is based on the idea that people deserve simple ingredients and minimally processed foods that can help fuel you from sunrise to sunset.

PRESS CONTACT
Ava D'Ambrosio
ava@stanton-company.com
949-533-7501

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SOURCE Laird Superfood

FAQ

What is the price of Laird Superfood's new Maca Instant Latte (LSF)?

Laird Superfood's Maca Instant Latte is priced at $19 and is initially available on LairdSuperfood.com.

Where can I buy Laird Superfood's Maca Instant Latte (LSF)?

The Maca Instant Latte is currently available on LairdSuperfood.com and will be available on Amazon.com at a later date.

What are the key ingredients in Laird Superfood's new Maca Instant Latte (LSF)?

The product combines coffee, coconut creamer, functional mushrooms, and maca root, which is an adaptogen from the Andes Mountains of Peru.

What are the claimed benefits of LSF's Maca Instant Latte?

The product claims to provide enhanced energy and vitality without crashes, while supporting sexual function through its maca root ingredient.