Laird Superfood® Launches Protein Instant Latte, Packed with Plant-Based Protein

Rhea-AI Summary

Laird Superfood (NYSE: LSF) has launched its new Protein Instant Latte, an innovative all-in-one powder mix combining 10g of plant-based protein per serving with instant coffee and functional ingredients. The product features a proprietary blend of pea, hemp, and pumpkin seed protein, along with MCTs from coconut and organic mushroom extracts including Lion's Mane, Cordyceps, Maitake, and Chaga. Priced at $19 for 6 servings (approximately $3 per serving), the product is available at LairdSuperfood.com and Sprouts Farmers Market locations. The latte mix also contains Aquamin, a mineral-rich sea algae complex, providing calcium and 72+ trace minerals to support energy, focus, and recovery. This launch follows the company's successful protein coffee creamer and aims to meet growing consumer demand for convenient, clean protein options.

Positive

• Addresses growing consumer demand for protein-rich products
• Competitive pricing at $3 per serving, roughly half the cost of coffee shop lattes
• Distribution through established retail channels including Sprouts Farmers Market
• Product contains multiple functional ingredients including mushroom extracts and mineral complex

Negative

• Limited initial availability with Amazon distribution planned for later
• Small package size of only 6 servings may affect repeat purchase frequency

Insights

Food Industry Analyst

LSF's new protein latte leverages growing protein trend with premium positioning and functional ingredients, though market impact remains uncertain.

Laird Superfood's launch of their Protein Instant Latte represents a strategic product extension building on their earlier Protein Creamer success. The timing aligns with the surging consumer interest in convenient protein delivery formats, particularly in the functional beverage category where protein-enriched coffee products have seen double-digit growth.

The product's $19 price point for 6 servings positions each serving at $3.17, which the company frames as value-oriented compared to coffee shop alternatives. This premium-yet-accessible pricing strategy could appeal to health-conscious consumers looking to reduce coffee shop spending without sacrificing quality or functional benefits.

The formulation appears well-differentiated with its 10g of protein from multiple plant sources (pea, hemp, pumpkin seed), functional mushroom extracts (Lion's Mane, Cordyceps, Maitake, Chaga), and Aquamin® mineral complex. This robust ingredient profile creates multiple marketing angles beyond just protein content.

Distribution through Sprouts Farmers Market provides immediate specialty retail presence, though the pending Amazon availability suggests a measured roll-out approach. This strategy allows for operational scaling while targeting the right early-adopter demographic through specialty retail first.

While this launch demonstrates LSF's continued innovation in the functional coffee space, it enters an increasingly competitive landscape where larger CPG players and specialized nutrition companies are also targeting the protein-coffee intersection. The product's success will likely depend on taste profile, marketing execution, and expansion beyond specialty retail channels.

Creamy Latte Powder Delivers Convenience Plus Sustained Daily Energy

BOULDER, Colo., June 11, 2025 /PRNewswire/ -- Laird Superfood, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Laird Superfood Protein Instant Latte, an all-in-one powder-to-latte mix containing 10 grams of protein per serving from a proprietary blend of pea, hemp and pumpkin seed protein, naturally occurring MCTs from coconut, organic Lion's Mane, Cordyceps, Maitake, and Chaga mushroom extracts, and instant coffee.

"Protein is having a moment—and for good reason," said Jason Vieth, CEO of Laird Superfood. "Consumers are looking for cleaner, smarter ways to incorporate protein into their daily routines as they recognize how protein helps maintain strength and stamina. We are proud to have been first-to-market with our plant-based protein coffee creamer containing only real food ingredients, Laird Superfood Protein Creamer. We're now building on that momentum with the launch of Laird Superfood Protein Instant Latte. It's a delicious, creamy, and convenient way to fuel your day—no coffee shop needed."

As the demand for protein-packed foods continues, this creamy, energizing latte powder delivers on daily protein needs and provides body and mind benefits from functional mushroom extracts. The product can be enjoyed as a hot or iced beverage and is designed for those who want a clean coffee experience with simple, real food ingredients. With 6 servings per bag, each latte comes in at just over $3, nearly half of a coffee shop latte.

In addition to the plant-based protein blend, Laird Superfood Protein Instant Latte contains Aquamin®, a bioavailable, multi-mineral sea algae complex. This complete latte powder is an excellent source of calcium with 72+ trace minerals and functional ingredients to support sustained energy, focus, and recovery. Just add water.

Laird Superfood Protein Instant Latte is available for $19 at LairdSuperfood.com, in Sprouts Farmers Market locations nationwide, and will be available on Amazon at a later date. For more information about new products, follow @LairdSuperfood on Instagram and @LairdSuperfood on TikTok.

About Laird Superfood®

Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could  improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

PRESS CONTACT
Brooke Cashin
brooke@stanton-company.com
702-306-7808

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SOURCE Laird Superfood

FAQ

What is the protein content in Laird Superfood's new Protein Instant Latte?

The Protein Instant Latte contains 10 grams of protein per serving from a blend of pea, hemp, and pumpkin seed protein.

How much does LSF's Protein Instant Latte cost?

The product costs $19 for 6 servings, which equals approximately $3 per serving.

Where can I buy Laird Superfood's new Protein Instant Latte?

It's available at LairdSuperfood.com, Sprouts Farmers Market locations nationwide, with future availability planned on Amazon.

What functional ingredients are in LSF's Protein Instant Latte?

It contains MCTs from coconut, organic Lion's Mane, Cordyceps, Maitake, and Chaga mushroom extracts, and Aquamin (a mineral-rich sea algae complex with 72+ trace minerals).

Can LSF's Protein Instant Latte be served hot and cold?

Yes, the product can be enjoyed as either a hot or iced beverage by just adding water.