How to Help Keep Your Family Safe in the Water This Summer - Life Time Experts Share What Matters Most
Life Time (NYSE:LTH) is highlighting National Water Safety Month with practical swim-safety guidance for families.
Rhea-AI Summary
Life Time (NYSE:LTH) is highlighting National Water Safety Month with practical swim-safety guidance for families. Drawing on 30+ years of aquatics experience, 500+ pools and extensive lifeguard certification, the company stresses vigilant supervision, early swim lessons and its proprietary 25:10 Rule to reduce drowning risk.
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In the May 19 session, LTH declined 1.35%, reflecting a mild negative market reaction.
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Key Figures
- Aquatics experience
- 30+ years
- Life Time aquatics operations history
- Pools operated
- 500+ pools
- Indoor and outdoor pools across North America
- Monthly swim students
- 30,000 people per month
- Swim lessons and clinics taught each month
- Club locations
- 190+ athletic country clubs
- United States and Canada footprint
- 25:10 rule distance
- 25-meter pool, 10 feet
- Foundational swim safety guideline for non-swimmer children
- Guardian ratio
- 1:3 guardian-to-swimmer
- Recommended monitoring ratio in water
- Camp swim frequency
- Twice weekly
- Swim lessons for kids in summer camps
- Earliest lesson age
- 4 months old
- Suggested starting age for swim lessons
Historical Context
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Acquisition of Phoenix 10K road race expanding athletic events portfolio.
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Agreement to repurchase over 2.19M shares in a cash-funded transaction.
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Revenue growth, positive net income, higher adjusted EBITDA and raised outlook.
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Opening of Life Time Ocotillo club with extensive resort-style amenities.
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Opening of Paradise Valley club, expanding Phoenix presence and amenities.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
guardian-to-swimmer ratio technical
coast guard-approved life jackets regulatory
cpr medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Life Time draws on 30+ years of aquatics expertise, 500+ pools and a vast lifeguard certification operation to help families make safer choices in and around water
Key Highlights:
- Life Time certifies more lifeguards than any other business nationwide through StarGuard Elite.
- Life Time teaches more than 30,000 people crucial swim safety skills every month across its athletic country clubs through swim lessons and clinics.
- Life Time's proprietary 25:10 Rule helps families reduce risk around water.
- Life Time aquatics experts and lifeguards are available for media interviews and pool-side demonstrations throughout May through September.
Every month, Life Time teaches more than 30,000 people crucial swim safety skills through swim lessons and clinics held across many of its 190+ athletic country clubs in
"We want families to have fun all summer, and a fun summer is a safe summer," said Alicia Kockler, Life Time's Senior Vice President of Kids and Aquatics. "It really comes down to a few simple things: Keep your eyes on your kids at all times and invest in swim lessons to teach them how to swim."
Life Time's Golden Rule for Swim Safety: The 25:10 Rule
At the center of Life Time's swim safety education is the 25:10 Rule: If a child cannot swim a standard 25-meter pool length without assistance, a parent or guardian should always remain within 10 feet. Drowning can happen silently and within seconds, often without the splashing or cries for help that most people expect. Staying alert and close is key.
Additional Swim Safety Tips from Life Time's Aquatics Team
- Start swim lessons early. Early access to water and structured lessons help children become stronger swimmers and smarter decision-makers around water as they grow.
- Wear bright swimsuits. Neon and bright-colored swimwear are easier to spot in the water. Blue and pale colors can blend in.
- Skip the floaties. Many inflatable flotation devices provide a false sense of security. Only Coast Guard-approved life jackets provide reliable protection.
- Maintain a 1:3 guardian-to-swimmer ratio. One adult should never be responsible for monitoring more than three swimmers at a time.
- Put the phone and book down. Distractions are a leading contributing factor in water incidents.
- Get CPR certified. This skill may one day save a life.
As summer gets underway, Life Time's athletic country clubs across
For more information about Life Time, visit www.lifetime.life, follow on social media at Facebook, Instagram and LinkedIn, or download the complimentary Life Time App.
Frequently Asked Questions:
What is the best age to start swim lessons?
The earlier, the better. Enrolling children in swim lessons as early as four months old provides them the opportunity to learn basic swim skills early in life, grow comfortable in and around water faster and learn the importance of necessary safety measures.
What is the 25:10 swimming rule and why does it matter?
The 25:10 rule is Life Time's foundational swim safety guideline: If a child cannot swim a standard 25-meter pool length without assistance, an adult should always be within 10 feet.
How does Life Time keep its pools safe?
Life Time certifies more lifeguards than any other business in the country through its partnership with StarGuard Elite. With more than 30 years of aquatics expertise and 500+ pools across
Where can I find swim lessons near me?
Life Time offers swim lessons and aquatics programming at select athletic country clubs across
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its more than 190 athletic country clubs across the
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SOURCE Life Time, Inc.
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