Life Time Signs Landmark Lease at 10 Bryant Bringing New Wellness Destination to Midtown Manhattan

Rhea-AI Summary

Life Time (NYSE: LTH) has announced a significant lease agreement at 10 Bryant in Midtown Manhattan, planning to open a 52,000-square-foot athletic urban country club in early 2027. The facility will be located across from Bryant Park and the New York Public Library, spanning four levels with a Fifth Avenue entrance. The club will feature luxury amenities including steam rooms, saunas, hot tubs, cold plunges, extensive workout equipment, recovery spaces, six boutique-style studios, and a coworking lounge. This expansion adds to Life Time's existing portfolio of seven Manhattan locations and two in Brooklyn. The location is strategically positioned in America's most densely populated office market, with access to three major MTA transit lines serving 175,000 daily riders.

Positive

• Strategic location in dense office market area with high-profile corporate neighbors including Amazon, Bank of America, and Salesforce
• Expansion strengthens Life Time's NYC presence, adding to existing 9 locations in Manhattan and Brooklyn
• Prime location with direct access to three major MTA transit lines serving 175,000 daily riders
• Large 52,000-square-foot facility offering comprehensive wellness services and amenities

Negative

• Long wait time until opening (early 2027) could delay revenue generation
• High operating costs associated with premium Manhattan location

Insights

Real Estate Investment Analyst

Life Time's strategic 52,000 sq ft lease at 10 Bryant strengthens NYC presence, targeting affluent Midtown market for long-term growth.

Life Time's new lease agreement at 10 Bryant represents a significant strategic expansion in one of Manhattan's most valuable commercial districts. The 52,000-square-foot facility in Midtown positions the company directly across from Bryant Park in a high-visibility, high-traffic area that offers exceptional exposure to both residential and commercial clientele.

The location's strategic value lies in its proximity to major corporate tenants including Amazon, Bank of America, Salesforce, Bloomberg, and PwC, creating built-in demand from high-income professionals. The site's connectivity to three major MTA transit lines serving 175,000 daily riders ensures consistent foot traffic and accessibility—critical factors for membership-based fitness destinations.

This expansion aligns with Life Time's deliberate network-building strategy across New York City, where they already operate nine locations (seven in Manhattan, two in Brooklyn). The 2027 opening timeline indicates a long-term investment perspective rather than seeking immediate returns, suggesting confidence in the NYC luxury fitness market despite economic uncertainties.

The premium amenities planned—including luxury wet areas, multiple specialized fitness studios, and dedicated recovery spaces—position this as a high-end offering targeting affluent urbanites and corporate clients. The inclusion of a Life Time Work Lounge element demonstrates the company's continued integration of fitness and productivity spaces, diversifying revenue streams beyond traditional gym memberships.

For investors, this expansion represents long-term growth commitment in a key metropolitan market, though the 2027 opening means revenue impact remains distant. The transaction reinforces Life Time's identity as a premium lifestyle brand rather than merely a fitness operator, consistent with their "athletic urban country club" positioning and broader healthy lifestyle value proposition.

Planned for early 2027, destination advances Company's NYC expansion in key locations

NEW YORK, June 23, 2025 /PRNewswire/ -- Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, today announced a significant lease agreement with Prop and Building Corp (PBC) at 10 Bryant, a premier Midtown Manhattan office tower, with an anticipated opening in early 2027.

Life Time Signs Landmark Lease at 10 Bryant Bringing New Wellness Destination to Midtown Manhattan in early 2027

The planned 52,000-square-foot Life Time athletic urban country club will be housed within the iconic 30-story tower at 10 Bryant, located at the corner of 40th Street and Fifth Avenue—directly across from Bryant Park and the New York Public Library. This high-visibility location represents another milestone in the company's continued national expansion and strengthens its growing presence across New York City.

"Bringing Life Time to 10 Bryant and the Bryant Park area is key as we grow our network of athletic country clubs throughout New York City," said Parham Javaheri, Chief Property Development Officer and President of Club Operations at Life Time. "This vibrant, high-profile location offers the energy, visibility, and accessibility we seek, allowing us to serve even more people with our breadth and depth of experiences from fitness to recovery to community building."

The new Life Time will span four levels with a prominent Fifth Avenue entrance and be a premier showcase of Life Time's full-service healthy lifestyle model, featuring:

• A luxurious, co-ed wet suite with steam rooms, saunas, hot tubs, and cold plunges
• An expansive workout floor with best-in-class cardio equipment, resistance-training machines and free weights. There's also a dedicated recovery space with innovative cold and water massage chairs, whole body compression technology, percussion devices, metabolic testing, recovery treatments and nutrition coaching.
• Six boutique-style studios for group fitness formats including Fight Conditioning, MB360, GTX, Barre, Pilates, and more
• A dedicated Life Time Work Lounge for coworking and productivity

10 Bryant is owned and managed by Prop and Building Corp, a premier real estate development and investment firm focused on transformational urban projects.

"Life Time represents a pivotal step in the repositioning of 10 Bryant, further enhancing its status as a premier destination in Midtown," said Eli Elefant, CEO of Property & Building Corp. "Their commitment to wellness and innovation will not only elevate the tenant experience but also contribute to the building's transformation into a hub for modern living and working. This partnership aligns seamlessly with our vision for the future of 10 Bryant."

Strategically located in the heart of America's most densely populated office market, with over 300 million square feet of workspace, 10 Bryant is surrounded by global powerhouses including Amazon, Bank of America, Salesforce, Bloomberg, and PwC. Its prime location offers unparalleled connectivity, with direct access to three major MTA transit lines serving more than 175,000 daily riders, making it ideal for both local residents and daily commuters.

This new destination adds to Life Time's expanding footprint in New York City. The company currently operates seven Manhattan locations—Battery Park, Midtown, NoHo, One Wall Street, PENN 1, Sky, and 23rd Street—as well as two in Brooklyn at Atlantic Avenue and DUMBO, with more in development including Brooklyn Tower also set for a 2027 opening.

An online waitlist has been established for those interested in receiving updates and notifications when memberships become available at www.lifetime.life/bryantpark. For more information on New York City locations, visit www.lifetime.life/nyc. For the Life Time locations coming soon, click here and for a listing of current Life Time locations, click here. Follow Life Time on LinkedIn, at  LifeTime.Life on Facebook and on Instagram at @LifeTime.Life.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 180 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and highly trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 43,000 dedicated team members.

 

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SOURCE Life Time, Inc.

FAQ

When will the new Life Time facility at 10 Bryant in Manhattan open?

The new Life Time facility at 10 Bryant is planned to open in early 2027.

How large is the new Life Time location at 10 Bryant?

The new Life Time location will be 52,000 square feet, spanning four levels with a Fifth Avenue entrance.

What amenities will be available at the Life Time 10 Bryant location?

The location will feature steam rooms, saunas, hot tubs, cold plunges, cardio equipment, resistance training machines, free weights, recovery spaces, six boutique-style studios, and a Life Time Work Lounge for coworking.

How many locations does Life Time (LTH) currently operate in New York City?

Life Time currently operates seven locations in Manhattan and two in Brooklyn, totaling nine locations across New York City.

Where exactly is the new Life Time 10 Bryant location situated?

The location is at the corner of 40th Street and Fifth Avenue, directly across from Bryant Park and the New York Public Library in Midtown Manhattan.