Quadrant Reaches New Heights With F1 Drivers Collaboration
Rhea-AI Summary
Quadrant (NASDAQ: SEGG) achieved high engagement with an April 9 video reuniting F1 drivers Lando Norris and Carlos Sainz Jr., generating over 4 million YouTube views and 1 million views within 24 hours. The campaign produced 18.5 million impressions, 1.92 million engagements, ~15,000 new followers, and a selfie post with 901,000 likes.
The content celebrated karting's 100th anniversary, recorded a fastest lap of 40.9 seconds, and follows SEGG Media's $61 million acquisition of Veloce Media Group in 2025.
Positive
- $61M acquisition of Veloce Media Group completed in 2025
- YouTube video: 4M+ views, including 1M in 24 hours
- Social campaign: 18.5M impressions and 1.92M engagements
- ~15,000 new social followers from the campaign
- Post engagement peak: selfie with 901,000 likes and 11.3M impressions
Negative
- None.
News Market Reaction – LTRYW
In the Apr 21 session, LTRYW declined 7.41%, reflecting a notable negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 02 | Soccerex partnership expansion | Positive | -18.3% | Expanded Soccerex sponsorship placing Sports.com at core of global football deals. |
| Mar 30 | Leadership realignment | Positive | -4.4% | Appointed new CCO and CSO to monetize Veloce assets and grow revenue. |
| Feb 27 | Veloce majority acquisition | Positive | +1.1% | Closed $61M majority Veloce deal adding diversified 2026 revenue expectations. |
| Feb 24 | Veloce supermajority stake | Positive | +20.5% | Increased Veloce ownership to ~68% and elevated Quadrant CEO to senior role. |
| Feb 18 | Board nomination | Positive | -5.8% | Nominated Veloce CEO to SEGG board following majority acquisition. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent strategic and partnership announcements have often been followed by negative price reactions, with more divergence than alignment between upbeat news and short-term moves.
Over the last few months, SEGG has focused on scaling its sports and media platform. The Feb 18, Feb 24, and Feb 27 releases detailed a majority and then supermajority acquisition of Veloce at an enterprise value of about $61 million, the recognition of $20 million in annual Veloce revenue, and strong digital reach. Subsequent leadership alignment and the expanded Soccerex partnership in March–April 2026 emphasized monetization and global deal flow, yet three of these five ostensibly positive updates saw negative 24-hour price reactions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
LONDON, April 21, 2026 (GLOBE NEWSWIRE) -- Quadrant, a subsidiary of Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW), has set a new benchmark following the success of its latest YouTube video released earlier this month on April 9.
Reuniting Formula 1 drivers Carlos Sainz Jr. and Quadrant’s founder Lando Norris - who previously competed together at McLaren – ‘F1 Drivers Race Oldest to Newest Karts’ delivered some of the brand’s strongest engagement figures to-date.
The highly anticipated reunion resonated strongly with global audiences, generating over four million views so far. The first one million of these views came within 24 hours of release, representing Quadrant’s most viewed video in that time frame.
Created to celebrate the 100th anniversary of karting, the content showcases the evolution of the sport, with Norris and Sainz racing a range of vehicles from a 1959 Twin Villiers kart to a 1979 DAP Ayrton Senna replica.
The drivers also challenged the long-standing 42-second lap record at the Go Kart Club of Victoria, set by high-performance karts from the 1990s and early 2000s. In the final segment, Norris recorded the fastest lap of the day at 40.9 seconds in his 2026 LN Kart, narrowly outperforming Sainz, who posted a 41.4-second lap in his CS55 kart.
An inventive social media campaign further amplified the release, capitalizing on the widely recognized chemistry between the drivers - popularly referred to by fans as “CarLando.”
The campaign delivered more than 18.5 million impressions, 1.92 million engagements, and approximately 15,000 new followers across platforms. A selfie featuring the two drivers became Quadrant’s most-liked post to-date, achieving over 901,000 likes within 48 hours and 11.3 million impressions.
Jamie MacLaurin, CEO of Quadrant, said: “We are delighted with the response to this campaign. Reuniting Lando and Carlos created a genuinely special moment for fans, and we are proud to have brought that experience to life. This project reflects our continued commitment to pushing the boundaries of motorsport entertainment through premium content and high-profile collaborations.”
The performance of both the YouTube video and its supporting social media campaign reinforces Quadrant’s strategic focus on high-quality content and talent-led storytelling. It also underscores the company’s continued growth trajectory, following SEGG Media’s recent
Quadrant continues to expand its commercial footprint and diversify revenue streams across motorsport, content, and lifestyle sectors. This momentum is further supported by an expanding portfolio of blue-chip partnerships, including collaborations with global brands such as Hilton, the LEGO Group, Visa, and EA - highlighting Quadrant’s position at the forefront of creator-led culture and sports entertainment.
Building on this success, Quadrant has confirmed that additional content featuring top-tier talent - including further Formula 1 driver collaborations - is currently in development and scheduled for release soon.
About SEGG Media Corporation
Sports Entertainment Gaming Global Corporation (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital and experiential assets including Sports.com, Concerts.com, TicketStub.com, Lottery.com, and Veloce Media Group. Through its expanding ecosystem of media, live experiences, gaming platforms, and creator-led content, the Company connects global audiences to the sports, events, and interactive entertainment they love. Focused on disciplined execution, ethical gaming, and scalable revenue generation, SEGG Media is building an integrated platform designed to drive sustainable growth and long-term shareholder value.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at https://www.sec.gov/. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.