SEGG Media Accelerates Audience Growth Past 14.5 Million Views and Launches the Sports.com App with Live Streaming Capabilities

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) announced the launch of the new Sports.com App on Oct 27, 2025, now available on the Apple App Store and other marketplaces.

The app centralizes SEGG Media’s sports portfolio with live streaming, on-demand highlights, and interactive features, and is designed to drive engagement, data capture, and monetization. SEGG Media said the app will stream the Super League Kerala match on Oct 28, 2025 (Malappuram FC vs Thiruvananthapuram Kombans FC) at 10:00 AM ET.

The launch follows a surge in audience growth: a Super League Kerala fixture on Oct 24 drew 4.5 million new streams, pushing combined reach and interactions past 14.5 million. SEGG Media plans to onboard additional leagues and regional properties through 2026.

Positive

• App launch on Oct 27, 2025 consolidates portfolio
• 4.5 million new streams from Oct 24 Super League Kerala match
• Total combined reach and interactions > 14.5 million
• Planned league onboarding through 2026 to expand content

Negative

• None.

Insights

Digital Sports Product Strategist

SEGG Media launched the Sports.com App and reports rapid audience scale, including 4.5 million new streams and 14.5 million+ combined reach.

SEGG Media consolidates its sports inventory into the new Sports.com App, now on the Apple App Store and other marketplaces, enabling live streaming, highlights, and interactive features that directly capture audience data and engagement. The app will stream the Super League Kerala match on October 28, 2025, and the company cites a recent fixture on October 24, 2025 that delivered over 4.5 million new streams, taking total reach past 14.5 million—clear evidence the content pipeline can attract large, mobile-first audiences.

Key dependencies and risks include continued content supply, reliable live-streaming infrastructure, and effective monetization of captured data; any shortfall in league onboarding, stream quality, or user retention would reduce commercial upside. Management states plans to onboard additional leagues and regional properties through 2026, which is the primary growth lever and the main milestone to validate scalability.

Watch for three concrete, monitorable items: app download and active-user metrics around the October 28, 2025 live match, repeated stream volumes for subsequent fixtures (does the >4.5 million figure repeat), and progress against the stated league onboarding plan through 2026. Near-term signals (weekly/monthly) will show whether initial engagement converts into sustained audience and monetization.

A Media Snippet accompanying this announcement is available by clicking on this link.

FORT WORTH, Texas, Oct. 27, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or “the Company”), the global sports, entertainment, and gaming group, today announced the official launch of the new Sports.com App, now available for download on the Apple App Store® and other popular app marketplaces. The release marks a major step forward in the Company’s global sports-growth strategy, bringing fans closer to live and on-demand sports content across emerging markets.

The new Sports.com App consolidates SEGG Media’s expanding sports portfolio into an easy-to-use platform that offers live streams, highlights, and exclusive interactive features. The app serves as a next-generation social-sports hub designed to drive engagement, data capture, and monetization.

Fans downloading the new Sports.com App will be able to stream the next headline Super League Kerala match live on Tuesday, October 28, featuring Malappuram FC (Home) vs Thiruvananthapuram Kombans FC (Away), kicking off at 10:00AM ET (7:30 PM IST) from the Payyanad Stadium in Malappuram.

The launch follows a surge in audience engagement across SEGG Media’s network, highlighted by Super League Kerala’s Friday fixture on October 24, where Forca Kochi FC hosted Kannur Warriors FC at the Maharaja’s College Ground in Kochi. The match drew over 4.5 million new streams, taking total combined reach and interactions past 14.5 million.

“This rapid acceleration in viewership shows how fast mobile-first sports audiences are scaling,” said Tim Scoffham, CEO of Sports.com Media. “Launching the Sports.com App transforms that energy into a single ecosystem — connecting fans, leagues, and partners worldwide in real time.”

“We’re doubling down on what’s working: scalable content delivery, community-driven growth, and strong data foundations that translate into real commercial value,” Scoffham added. “This is only the beginning of a broader rollout that will bring live and localised sports to millions more fans.”

With the new Sports.com App now live, SEGG Media plans to onboard additional leagues and regional properties through 2026, strengthening its position as one of the fastest-rising global players in digital sports entertainment.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

For additional information, visit www.seggmediacorp.com.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, contact media relations at media@seggmediacorp.com

FAQ

When did SEGG (NASDAQ: SEGG) launch the Sports.com App?

SEGG launched the Sports.com App on October 27, 2025.

Will the Sports.com App stream the Super League Kerala match on Oct 28, 2025?

Yes; the app will stream Malappuram FC vs Thiruvananthapuram Kombans FC on Oct 28, 2025 at 10:00 AM ET.

How many streams did SEGG report from the Oct 24, 2025 Super League Kerala fixture?

SEGG reported over 4.5 million new streams from the Oct 24 match.

What audience milestone did SEGG Media announce with the app launch?

SEGG said combined reach and interactions surpassed 14.5 million.

Where is the Sports.com App available for download?

The Sports.com App is available on the Apple App Store and other popular app marketplaces.

What are SEGG’s near-term distribution plans for the Sports.com App?

SEGG plans to onboard additional leagues and regional properties through 2026 to expand live and localized sports.