SEGG Media and David Lloyd Announce Groundbreaking $14M U.S. Expansion Deal
SEGG Media (NASDAQ: SEGG) has signed a binding Letter of Intent with fitness industry veteran David Lloyd to acquire rights to an All-Sports Arena in Boca Raton, FL for $14 million. The deal marks David Lloyd's entry into the U.S. market.
The 100,000 square-foot facility will be branded as "Sports.com All-Sports Arena, designed by David Lloyd" and will combine sports infrastructure with co-working spaces. Features include indoor courts, climbing walls, AI golf simulators, a premium gymnasium, and a 10,000 square-foot luxury co-working space.
The Boca Raton facility is projected to generate over $6 million in EBITDA in its first year. This launch represents the first step in a broader expansion strategy across major U.S. cities and the Middle East.
SEGG Media (NASDAQ: SEGG) ha firmato una Lettera di Intenti vincolante con il veterano del settore fitness David Lloyd per acquisire i diritti di un'arena multisport a Boca Raton, FL, per 14 milioni di dollari. L'accordo segna l'ingresso di David Lloyd nel mercato statunitense.
La struttura di 9.290 metri quadrati sarà denominata "Sports.com All-Sports Arena, progettata da David Lloyd" e combinerà infrastrutture sportive con spazi di co-working. Tra le caratteristiche figurano campi indoor, pareti da arrampicata, simulatori di golf con intelligenza artificiale, una palestra di alta qualità e uno spazio di co-working di lusso di 930 metri quadrati.
La struttura di Boca Raton è prevista generare oltre 6 milioni di dollari di EBITDA nel primo anno. Questo lancio rappresenta il primo passo di una strategia di espansione più ampia nelle principali città degli Stati Uniti e in Medio Oriente.
SEGG Media (NASDAQ: SEGG) ha firmado una Carta de Intención vinculante con el veterano de la industria del fitness David Lloyd para adquirir los derechos de una Arena Multideportiva en Boca Raton, FL por 14 millones de dólares. El acuerdo marca la entrada de David Lloyd en el mercado estadounidense.
La instalación de 100,000 pies cuadrados se denominará "Sports.com All-Sports Arena, diseñada por David Lloyd" y combinará infraestructura deportiva con espacios de coworking. Las características incluyen canchas cubiertas, muros de escalada, simuladores de golf con IA, un gimnasio premium y un espacio de coworking de lujo de 10,000 pies cuadrados.
Se proyecta que la instalación de Boca Raton genere más de 6 millones de dólares en EBITDA en su primer año. Este lanzamiento representa el primer paso en una estrategia de expansión más amplia en las principales ciudades de EE. UU. y Oriente Medio.
SEGG 미디어 (NASDAQ: SEGG)는 피트니스 업계 베테랑 데이비드 로이드와 플로리다주 보카레이튼에 위치한 올스포츠 아레나 권리 인수를 위한 구속력 있는 의향서에 서명했으며, 인수 금액은 1,400만 달러입니다. 이번 계약은 데이비드 로이드의 미국 시장 진출을 의미합니다.
10만 평방피트 규모의 시설은 "Sports.com All-Sports Arena, 데이비드 로이드 디자인"으로 브랜드화되며 스포츠 인프라와 코워킹 공간을 결합합니다. 실내 코트, 암벽 등반 벽, AI 골프 시뮬레이터, 프리미엄 체육관, 1만 평방피트의 고급 코워킹 공간 등이 특징입니다.
보카레이튼 시설은 첫 해에 600만 달러 이상의 EBITDA를 창출할 것으로 예상됩니다. 이번 출시는 미국 주요 도시와 중동 지역으로 확장하는 전략의 첫 걸음입니다.
SEGG Media (NASDAQ : SEGG) a signé une lettre d'intention contraignante avec le vétéran de l'industrie du fitness David Lloyd pour acquérir les droits d'une arène multisports à Boca Raton, FL pour 14 millions de dollars. Cet accord marque l'entrée de David Lloyd sur le marché américain.
Cette installation de 9 290 mètres carrés sera baptisée « Sports.com All-Sports Arena, conçue par David Lloyd » et combinera infrastructures sportives et espaces de coworking. Les équipements comprennent des terrains couverts, des murs d'escalade, des simulateurs de golf IA, une salle de sport haut de gamme et un espace de coworking de luxe de 930 mètres carrés.
La structure de Boca Raton devrait générer plus de 6 millions de dollars d'EBITDA dès sa première année. Ce lancement représente la première étape d'une stratégie d'expansion plus large dans les grandes villes américaines et au Moyen-Orient.
SEGG Media (NASDAQ: SEGG) hat eine verbindliche Absichtserklärung mit dem Fitnessbranche-Veteranen David Lloyd unterzeichnet, um die Rechte an einer All-Sports-Arena in Boca Raton, FL für 14 Millionen US-Dollar zu erwerben. Dieser Deal markiert David Lloyds Eintritt in den US-Markt.
Die 100.000 Quadratfuß große Anlage wird unter dem Namen „Sports.com All-Sports Arena, entworfen von David Lloyd“ geführt und kombiniert Sportinfrastruktur mit Co-Working-Bereichen. Zu den Features zählen Indoor-Courts, Kletterwände, KI-Golf-Simulatoren, ein Premium-Fitnessstudio und ein 10.000 Quadratfuß großer Luxus-Co-Working-Bereich.
Die Anlage in Boca Raton wird im ersten Jahr voraussichtlich über 6 Millionen US-Dollar EBITDA erwirtschaften. Dieser Start stellt den ersten Schritt einer umfassenderen Expansionsstrategie in wichtigen US-Städten und im Nahen Osten dar.
- Strategic acquisition valued at $14M provides immediate entry into U.S. premium sports facility market
- Projected $6M EBITDA in first year indicates strong revenue potential
- Partnership with industry veteran David Lloyd (130 clubs, 710,000+ members) brings operational expertise
- Scalable business model combining sports facilities with co-working spaces creates multiple revenue streams
- Planned expansion across major U.S. cities and Middle East suggests significant growth potential
- Significant initial capital investment required for acquisition and operations
- Success depends on unproven U.S. market acceptance of the combined sports-coworking concept
- Potential execution risks in scaling operations across multiple markets
Insights
SEGG Media's $14M deal with David Lloyd represents strategic US market entry with potential for significant EBITDA generation.
SEGG Media's
The financial structure appears promising, with David Lloyd projecting first-year EBITDA of
What makes this venture particularly intriguing is the hybrid business model combining multiple revenue streams: traditional fitness memberships, premium co-working spaces, and hospitality elements including the Todd English food concept. This diversification creates multiple monetization channels beyond typical gym membership fees.
The timing aligns with explosive growth in paddle sports and pickleball across the US, particularly in affluent markets like Boca Raton with demographics matching the premium positioning. By leveraging David Lloyd's established operational expertise in Europe (where he oversees 130 clubs serving 710,000+ members) alongside SEGG's technology focus, this partnership could potentially scale rapidly if the Boca Raton proof-of-concept delivers on projections.
The announcement hints at a larger expansion strategy across major US cities and the Middle East, suggesting this initial
New Boca Raton Sports.com All-Sports Arena Will Combine Elite Fitness, Co-Working Innovation, and World-Class Design
A Media Snippet accompanying this announcement is available by clicking on this link.
LONDON, July 09, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, today announced it has signed a binding Letter of Intent (“LOI”) with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms of the LOI allows SEGG Media to acquire the rights to David Lloyd’s All-Sports Arena in Boca Raton, FL at a
The LOI was signed by David Lloyd and Matthew McGahan, Chairman and CEO of SEGG Media, on July 9th during Wimbledon, inside the prestigious Members’ Enclosure. David Lloyd, a member of the All England Lawn Tennis and Croquet Club, personally invited McGahan as his guest for this symbolic occasion. McGahan described the moment as “an honor and a privilege, marking a historic milestone for SEGG Media, the Sports.com brand and David Lloyd himself.”
A First-of-Its-Kind Destination for Sport, Business and Innovation
The facility – a 100,000 square-foot brick-built arena already completed in the heart of Boca Raton – will be branded as “Sports.com All-Sports Arena, designed by David Lloyd.” The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities.
Key features include:
- Indoor padel, basketball, and pickleball courts; climbing walls; and AI-driven golf simulators
- A full-service premium gymnasium designed to David Lloyd’s specifications
- Approximately 10,000 square-foot luxury co-working space, inspired by Dubai’s successful “Nook” model
- Private offices, boardrooms and business services for sports professionals and entrepreneurs
- A unique street food concept, curated and fronted by renowned celebrity chef Todd English
David Lloyd: A Legacy of Excellence in Fitness and Tennis
David Alan Lloyd is a former professional tennis player, Davis Cup captain, and a lifelong leader in British sport. He founded David Lloyd Leisure in 1982 and opened the first club that year. Today, the brand operates 130 premium health, fitness and racquets clubs — including 101 in the UK and 29 across Europe — and serves over 710,000 members. The business was acquired by Whitbread PLC in 1995 and has since become one of the most recognized names in the health and fitness industry.
Lloyd’s leadership helped shape the careers of many British tennis stars, including Tim Henman, whom he mentored to the world’s top 10. He is also a former chairman of Hull City A.F.C. and Hull FC.
“This is more than just a gym – it’s a sports and business ecosystem,” said Matthew McGahan, Chairman and CEO of SEGG Media.
“To partner with a legend like David Lloyd, and to bring this level of quality and ambition to the U.S. market, is a major step forward for Sports.com and for our shareholders.”
David Lloyd added:
“After a lifetime in sport and club development, I’ve waited for the right moment and the right partner to bring my vision to the U.S. This partnership with SEGG Media’s Sports.com brand opens the door to an entirely new era. I couldn’t be more excited to launch in Boca Raton – and this is just the beginning.”
Global Rollout Strategy Across U.S. and Middle East
This Boca Raton launch marks the first in a bold international rollout strategy. SEGG Media and David Lloyd are actively preparing expansion plans across major U.S. cities and the Middle East, leveraging Sports.com’s global digital audience and David Lloyd’s operational excellence.
With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide. The model is fully scalable, with the potential to deliver high-margin returns through a unique blend of sport, wellness, community and entrepreneurship.
David Lloyd’s projections are that the Boca facility will deliver over
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
About David Lloyd
David Lloyd is one of the most respected figures in global sport and fitness. As the founder of David Lloyd Leisure, he pioneered the luxury health club model across the UK and Europe. His name is synonymous with elite training, family lifestyle, and transformative wellness destinations.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.
FAQ
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