Innovative Eyewear Launches Reebok® Smart Eyewear
Innovative Eyewear Inc. (NASDAQ: LUCY) has launched Reebok Smart Eyewear, expanding its portfolio of smart eyewear brands. The product will be initially available worldwide on Lucyd.co, with expanded availability expected on Reebok.com and select retailers later this quarter.
The smart eyewear features custom high-fidelity speakers, powerful amplifiers, and equalizers specifically tuned for outdoor activities and sports environments. The company has secured a distribution partnership with MTB Mexico for Latin American market penetration, marking the first of planned global distribution collaborations.
Former Manchester City footballer and Olympic athlete Micah Richards serves as brand ambassador for the launch. The product launch positions Innovative Eyewear in the smart glasses market, projected to reach $13 billion worldwide by 2030.
Innovative Eyewear Inc. (NASDAQ: LUCY) ha lanciato Reebok Smart Eyewear, ampliando il proprio portafoglio di marchi di occhiali intelligenti. Il prodotto sarà inizialmente disponibile a livello mondiale su Lucyd.co, con una distribuzione più ampia prevista su Reebok.com e presso rivenditori selezionati entro la fine del trimestre.
Gli occhiali intelligenti sono dotati di altoparlanti personalizzati ad alta fedeltà, potenti amplificatori ed equalizzatori appositamente calibrati per attività all'aperto e ambienti sportivi. L'azienda ha siglato una partnership di distribuzione con MTB Mexico per penetrare il mercato latinoamericano, segnando la prima di una serie di collaborazioni globali previste.
L'ex calciatore del Manchester City e atleta olimpico Micah Richards è il testimonial del lancio. Questo debutto posiziona Innovative Eyewear nel mercato degli occhiali intelligenti, che si prevede raggiungerà un valore di 13 miliardi di dollari a livello mondiale entro il 2030.
Innovative Eyewear Inc. (NASDAQ: LUCY) ha lanzado Reebok Smart Eyewear, ampliando su portafolio de marcas de gafas inteligentes. El producto estará disponible inicialmente a nivel mundial en Lucyd.co, con una distribución ampliada esperada en Reebok.com y en minoristas seleccionados más adelante este trimestre.
Las gafas inteligentes cuentan con altavoces personalizados de alta fidelidad, potentes amplificadores y ecualizadores específicamente ajustados para actividades al aire libre y entornos deportivos. La compañía ha asegurado una alianza de distribución con MTB Mexico para penetrar el mercado latinoamericano, marcando la primera de varias colaboraciones globales planeadas.
El exfutbolista del Manchester City y atleta olímpico Micah Richards es el embajador de la marca para el lanzamiento. Este lanzamiento posiciona a Innovative Eyewear en el mercado de gafas inteligentes, que se proyecta alcanzará los 13 mil millones de dólares a nivel mundial para 2030.
Innovative Eyewear Inc. (NASDAQ: LUCY)는 Reebok Smart Eyewear를 출시하며 스마트 안경 브랜드 포트폴리오를 확장했습니다. 이 제품은 처음에 전 세계적으로 Lucyd.co에서 판매되며, 이번 분기 후반에는 Reebok.com과 일부 선정된 소매점에서도 구매할 수 있을 예정입니다.
스마트 안경은 맞춤형 고음질 스피커, 강력한 증폭기, 그리고 야외 활동과 스포츠 환경에 맞게 특별히 조정된 이퀄라이저를 갖추고 있습니다. 회사는 라틴 아메리카 시장 진출을 위해 MTB Mexico와 유통 파트너십을 체결했으며, 이는 계획된 글로벌 유통 협력의 첫 번째 사례입니다.
전 맨체스터 시티 축구 선수이자 올림픽 선수인 Micah Richards가 이번 출시의 브랜드 홍보대사로 활동합니다. 이번 제품 출시는 Innovative Eyewear가 2030년까지 전 세계적으로 130억 달러 규모로 성장할 것으로 예상되는 스마트 안경 시장에 진입했음을 의미합니다.
Innovative Eyewear Inc. (NASDAQ : LUCY) a lancé Reebok Smart Eyewear, élargissant ainsi son portefeuille de marques de lunettes intelligentes. Le produit sera initialement disponible dans le monde entier sur Lucyd.co, avec une disponibilité étendue prévue sur Reebok.com et chez certains détaillants plus tard ce trimestre.
Les lunettes intelligentes sont équipées de haut-parleurs personnalisés haute fidélité, de puissants amplificateurs et d’égaliseurs spécialement réglés pour les activités en plein air et les environnements sportifs. L’entreprise a conclu un partenariat de distribution avec MTB Mexico pour pénétrer le marché latino-américain, marquant le premier d’une série de collaborations de distribution mondiale prévues.
L’ancien footballeur de Manchester City et athlète olympique Micah Richards est l’ambassadeur de la marque pour ce lancement. Ce lancement positionne Innovative Eyewear sur le marché des lunettes intelligentes, dont la valeur mondiale devrait atteindre 13 milliards de dollars d’ici 2030.
Innovative Eyewear Inc. (NASDAQ: LUCY) hat Reebok Smart Eyewear auf den Markt gebracht und erweitert damit sein Portfolio an smarten Brillenmarken. Das Produkt wird zunächst weltweit auf Lucyd.co verfügbar sein, mit einer späteren Ausweitung auf Reebok.com und ausgewählte Händler im Laufe dieses Quartals.
Die Smart Eyewear verfügt über maßgeschneiderte High-Fidelity-Lautsprecher, leistungsstarke Verstärker und Equalizer, die speziell für Outdoor-Aktivitäten und sportliche Umgebungen abgestimmt sind. Das Unternehmen hat eine Vertriebspartnerschaft mit MTB Mexico für den lateinamerikanischen Markt abgeschlossen, was die erste von geplanten globalen Vertriebskollaborationen darstellt.
Der ehemalige Manchester City Fußballspieler und Olympionike Micah Richards ist Markenbotschafter für den Launch. Die Produkteinführung positioniert Innovative Eyewear im Smart-Brillen-Markt, der bis 2030 weltweit voraussichtlich 13 Milliarden US-Dollar erreichen wird.
- Entry into the growing $13B smart glasses market by 2030
- Strategic distribution partnership with MTB Mexico for Latin American market expansion
- Cross-category appeal attracting both sporting goods and consumer electronics retailers
- Celebrity endorsement from former Olympic athlete Micah Richards
- Heavy reliance on future retail partnerships for expanded distribution
- Entering a competitive market with established players
Insights
LUCY's Reebok Smart Eyewear launch targets $13B market with sports-focused audio tech; represents strategic category expansion with established brand partner.
Innovative Eyewear's launch of Reebok Smart Eyewear marks a strategic expansion into the sport segment of the smart eyewear market, estimated to reach
The product's technical specifications reveal a sports-focused approach with custom high-fidelity speakers, amplifiers, and equalizers specifically tuned for outdoor activities. The emphasis on maintaining environmental awareness addresses a critical safety need for athletes compared to traditional headphones that block external sounds.
This launch completes LUCY's strategic portfolio coverage across all major eyewear categories: sunglasses, optical, sport, and safety. By introducing AI-integrated eyewear designed to enhance athletic performance, the company is creating a distinctive niche within the broader smart eyewear market.
The market positioning is particularly noteworthy - by bridging technology and athletics, LUCY has created a product with cross-category retail potential spanning both sporting goods and consumer electronics channels. This versatility in retail placement could significantly expand their market reach beyond traditional eyewear distribution channels.
The celebrity endorsement from former Manchester City star Micah Richards adds credibility within their target demographic, specifically highlighting the product's unique value proposition of maintaining situational awareness while staying connected - a differentiator from traditional audio solutions.
LUCY implements phased global retail strategy for Reebok Smart Eyewear, capturing direct sales margins first before expanding through strategic distribution partnerships.
Innovative Eyewear has implemented a sophisticated multi-phase retail distribution strategy for their Reebok Smart Eyewear launch. The initial availability exclusively through Lucyd.co maximizes profit margins during the critical launch period, with planned expansion to Reebok.com and select retailers later this quarter - a calculated approach to balance direct-to-consumer economics with broader market reach.
Their partnership with MTB Mexico represents the first in a series of planned international distribution collaborations, establishing an immediate foothold in Latin America through an established technology distributor with connections to major regional retailers. This indicates a methodical approach to global expansion rather than an opportunistic one.
The cross-category merchandising potential of this product is significant. The company has attracted interest from both sporting goods retailers and consumer electronics chains across multiple continents, positioning the product at the intersection of fashion, technology, and athletic performance. This versatility in retail placement strategy creates multiple revenue streams and mitigates channel-specific risks.
The company's approach demonstrates retail channel sophistication by targeting diverse environments from premium optical shops to high-end electronics stores. This reflects an understanding that smart eyewear requires different merchandising approaches than traditional eyewear.
The same-day YouTube launch event with special promotional pricing indicates a coordinated marketing approach to drive initial consumer adoption and create momentum for the retail expansion planned later in the quarter.
A Landmark Product Launch
The global smart glasses market is projected to reach approximately
Reebok smart eyewear features custom high-fidelity speakers, powerful amplifiers, and equalizers specifically tuned for outdoor activities and sports environments, deliver exceptional audio clarity while maintaining environmental awareness—a critical safety feature for athletes and urban pedestrians.
"We believe this launch represents a watershed moment for the entire smart eyewear category," said Harrison Gross, CEO of Innovative Eyewear. "We're pioneering the smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance, while fulfilling our longstanding mission to deliver smart upgrades to every major type of eyewear: sunglasses, optical, sport, and safety."
Global Distribution Strategy
Innovative Eyewear has a global distribution strategy beginning with MTB Mexico, a premier technology distributor across
"We are extremely proud to partner with Innovative Eyewear to bring Reebok Smart Eyewear to the Latin American market," said Mauricio Avelar, Director General at MTB Mexico. "This innovative product perfectly complements our portfolio and meets growing consumer demand for smart, lifestyle-integrated technology across our distribution network, including major retailers in
This partnership marks the first in a series of planned collaborations with leading distributors worldwide.
The product's cross-category appeal has generated significant interest from both sporting goods retailers and consumer electronics chains across multiple continents, reflecting its unique position at the intersection of fashion, technology, and athletic performance. This versatility positions Reebok Smart Eyewear for success across diverse retail environments, from premium optical shops to high-end electronics stores.
Celebrity Endorsement
Micah Richards, former Manchester City football star and Olympic athlete turned sports analyst, is a brand ambassador for Lucyd and is featured prominently in launch photography and promotional materials for the Reebok smart eyewear line.
"In my career, both on the pitch and now as a broadcaster, I've always prioritized performance and style," said Mr. Richards. "What impressed me most about Reebok Smart Eyewear isn't just how good they look — it's that I can stay connected without losing awareness of what's happening around me. Whether I'm cycling through the city, hitting the gym, or calling a match, these glasses keep me in tune with both my surroundings and my digital life in a way that traditional headphones never could."
Order your pair at Lucyd.co, and join us for a live YouTube launch event with a special promo offer at noon EST today, April 28, 2025.
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
Forward-Looking Statements
This press release contains certain forward-looking statements, including those relating to the anticipated launch of Reebok Powered by Lucyd and our position in the smart eyewear market. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the expected launch date for the new smart safety eyewear connection. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."
Investor Relations Contact:
Scott Powell, Skyline Corporate Communications Group, LLC
+1 (646) 893-5835 | scott@skylineccg.com
Media Contact:
Society22 PR
Email: Lucyd@society22pr.com
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SOURCE Innovative Eyewear, Inc.
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