Innovative Eyewear, Inc. Announces New Reebok® Smart Eyewear for Gym and Indoor Sports
Rhea-AI Summary
Innovative Eyewear (NASDAQ: LUCY) on December 11, 2025 launched two new light-adaptive sport smartglasses in its Reebok Powered by Lucyd collection: photochromic variants of the Octane and Nitrous frames designed for gym and indoor sports.
The collection features an overhauled end-to-end sound system developed with audio engineers and now targets indoor and hybrid users (weightlifting, CrossFit, pickleball). The company also introduced Lucyd Boosters, a silicone accessory that enhances volume and clarity and reduces sound leakage in loud environments.
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Market Reaction 15 min delay 9 Alerts
Following this news, LUCY has gained 6.52%, reflecting a notable positive market reaction. Argus tracked a peak move of +1.1% during the session. Our momentum scanner has triggered 9 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $1.69. This price movement has added approximately $521K to the company's valuation.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.
Key Figures
Market Reality Check
Peers on Argus 1 Up
LUCY was up 8.9% pre-news while peers were mixed: FEMY up 5.36%, HBIO up 6.19%, GCTK up 7.79%, but MHUA down 27.18%. Only one momentum peer (NXGL, up 11.83%) appeared, supporting a stock-specific move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 01 | Retail partnership | Positive | -9.1% | Reebok smart eyewear added to SmartBuyGlasses for global online distribution. |
| Nov 13 | Earnings update | Positive | -12.4% | Q3 2025 revenue and margins rose sharply, though net loss persisted. |
| Nov 04 | Product launch | Positive | -8.2% | Four new Lucyd Armor ChatGPT-enabled smart safety glasses and certifications. |
| Oct 06 | International expansion | Positive | +0.5% | SILMO Paris drove EU distribution wins and new safety certification. |
| Sep 24 | Trade show results | Positive | +1.5% | Vision Expo West added about 40 new accounts and global partners. |
Recent history shows several positive operational updates followed by negative price reactions, suggesting a pattern of selling into good news, with occasional alignment on trade show successes.
Over the past few months, Innovative Eyewear reported multiple growth-oriented milestones. Q3 2025 results on Nov 13 showed sharply higher revenue and margins but the stock fell. New Lucyd Armor smart safety glasses and certifications on Nov 4, and European expansion from SILMO Paris reported on Oct 6, highlighted product and geographic growth. Vision Expo West results on Sep 24 added new accounts and distribution. The Dec 1 Reebok retail partnership extended ecommerce reach before today’s new Reebok gym-focused launch.
Market Pulse Summary
The stock is up +6.5% following this news. A strong positive reaction aligns with a steady stream of product and distribution updates, including prior Reebok partnerships and Lucyd Armor launches. However, recent history shows several instances where positive news preceded subsequent pullbacks. With shares still well below the 52-week high of 7.08 and trading under the 200-day MA of 2.25, investors have to weigh product momentum against the company’s ongoing net losses.
AI-generated analysis. Not financial advice.
The Reebok Smart Eyewear collection offers the Company's most powerful music experience to-date, with an end-to-end overhauled sound system developed with leading audio engineers. The addition of these new photochromic variants expands the collection to indoor and hybrid indoor/outdoor users, such as athletes who enjoy weightlifting, CrossFit and pickleball.
Additionally, the Company has launched a new accessory for its Reebok and Lucyd Armor lines, the Lucyd Boosters. This simple silicone accessory enhances volume and clarity, and reduces sound leakage in loud environments. It's ideal for use in very loud environments such as factory floors and CrossFit gyms, ensuring the frames are fully audible without obstructing your hearing.
"Almost immediately after launching our Reebok smart eyewear collection with a focus on running and cycling, we heard from our customers that they wanted a pair for the gym or the court as well," said Harrison Gross, CEO of Lucyd. "We're pleased to deliver it to them, and provide the year's most fun and functional accessory for the millions of people who prefer exercising indoors or in both indoor/outdoor environments. And we're more than excited to launch a product that we think is the ideal smart companion for America's new favorite pastime, pickleball. Additionally, the new Lucyd Boosters accessory provides an extra audio punch for the loudest environments, where open-ear audio platforms have typically struggled to deliver an optimal listening experience."
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements, including those relating to the Lucyd Armor collection. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.
FAQ
What did Innovative Eyewear (LUCY) announce on December 11, 2025?
Which Reebok Powered by Lucyd frames did LUCY add for indoor sports?
How do the new LUCY Reebok smartglasses improve audio?
What are Lucyd Boosters and who are they for?
Which activities does LUCY say the new Reebok smartglasses target?
Will the new Reebok smartglasses work outdoors as well as indoors?
