Businesses Ask for Private, On-demand Network Connections, Lumen Delivers
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The introduction of Lumen Technologies' new Network-as-a-Service solutions, specifically private Ethernet and IP-VPN, represents a strategic response to the increasing demand for secure data transmission in industries handling sensitive information. The emphasis on enhanced security and data protection is a direct consequence of the growing number of cyber threats and the tightening of data protection regulations globally.
From a telecommunications perspective, the shift towards NaaS offerings is indicative of a broader industry trend towards network cloudification. This trend is driven by the need for greater network flexibility and scalability, which are essential for businesses undergoing digital transformation. By providing on-demand access to networking resources, Lumen is positioning itself to cater to businesses that require rapid scalability without the burden of significant capital expenditure on network infrastructure.
The addition of DDoS protection services is a noteworthy development, as DDoS attacks remain a prevalent threat. This proactive measure could serve to enhance customer trust in Lumen's services, particularly for enterprises that are highly sensitive to downtime and disruptions.
For organizations, the transition from public internet connections to private Ethernet and IP-VPN solutions is a significant step forward in mitigating security risks. Private connections inherently reduce the exposure of data to potential interception or unauthorized access. The encryption of data in transit is a fundamental aspect of cybersecurity best practices and Lumen's offering aligns with this principle.
Moreover, the upcoming integration of DDoS protection into Lumen’s Internet On-Demand solution is representative of a layered security approach. By leveraging threat intelligence from Black Lotus Labs, Lumen is enhancing its capability to detect and respond to cyber threats in near real-time, which is crucial for maintaining service continuity and protecting client assets.
The announcement by Lumen Technologies could potentially have positive implications for the company's financial performance, particularly in terms of attracting new clients and retaining existing ones in sectors with stringent security requirements. The focus on cost efficiency through on-demand services may appeal to cost-conscious businesses, potentially leading to increased adoption rates.
Investors should note that Lumen's investment in NaaS solutions is likely to affect the company's operating expenses in the short term due to the costs associated with developing and implementing these technologies. However, if successful, the long-term benefits could include a stronger competitive position and recurring revenue streams from subscription-based services.
It is important to monitor customer uptake and satisfaction with these new services, as these factors will be critical in determining their impact on Lumen's market share and financial health.
Lumen Network-as-a-Service Solution Now Includes Private Ethernet and IP-VPN
Why Private Connections Matter
Lumen launched NaaS and Lumen® Internet On-Demand in 2023 to help businesses easily buy, use, and manage networking services. Businesses that manage sensitive or confidential data, such as financial transactions and health records, or those with legal and regulatory requirements, are also seeking a private and secure option for their cloud connections.
"Many businesses face a dilemma between security and innovation. They need to protect their data with robust and flexible network solutions, but they also want to leverage the cloud and AI for productivity and growth," said Miriana Martinova, Lumen SVP of Product Management. "Lumen NaaS Private Connections resolves this challenge by offering both performance and enhanced security over their network connections. Financial and healthcare companies can protect their data from breaches, cyberattacks, or unauthorized access across any cloud environment, with confidence in Lumen's secure, resilient, and global network."
The Customer Benefits
Private Ethernet and IP-VPN Network-as-a-Service connections offer several benefits to customers.
- Enhanced Security: Avoid the public internet by putting encrypted data on a private connection to each remote site.
- Data Protection Regulations: Comply with strict data protection laws and regulations with a higher level of security and control over data handling practices.
- Cost Efficiency: Access cloud resources on demand, without spending money on costly hardware, upkeep, or excess capacity.
- Scalability: Adjust bandwidth to increase and decrease speeds and turn them off when not needed.
- Reliable Connections: Securely connect multiple business locations within a network, such as branch offices, data centers and headquarters. Choose the best cloud service providers for business needs, including AWS, Google Cloud, and Microsoft Azure.
Increased Protection with DDoS
To further enhance a secure on-demand experience, Lumen will soon add DDoS (distributed denial-of-service) protection to its Lumen Internet On-Demand solution, the first service on Lumen's NaaS platform. DDoS service is an easy and affordable way to defend networks against common attacks, no matter the size. It uses near real-time threat intelligence from Lumen's Black Lotus Labs.
For more information on Lumen Network-as-a-Service and Private Connections, visit Lumen® Ethernet On-Demand and Lumen® IP-VPN .
Lumen NaaS Announcements:
- Lumen builds on its network cloudification vision to offer burstable on-demand internet - Nov 1, 2023
- Lumen takes Network-as-a-Service to the next level with Equinix - Oct 31, 2023
- Lumen shakes up telecom industry with Network-as-a-Service offering - Jul 31, 2023
About Lumen Technologies:
Lumen connects the world. We are igniting business growth by connecting people, data, and applications – quickly, securely, and effortlessly. Everything we do at Lumen takes advantage of our network strength. From metro connectivity to long-haul data transport to our edge cloud, security, and managed service capabilities, we meet our customers' needs today and as they build for tomorrow. For news and insights visit news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies, and YouTube: /lumentechnologies.
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SOURCE Lumen Technologies
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