Liberator Becomes Exclusive Branding Partner of OSUGA Toys - A Global Sensation in Women's Sexual Wellness

Rhea-AI Summary

Luvu Brands (OTCQB:LUVU) announced that its brand Liberator has become the exclusive North American brand partner for OSUGA, an award-winning women's sexual wellness brand. OSUGA, created by women for women, specializes in body-safe, beautifully crafted products that aim to transform the sexual wellness category through innovation and design. The partnership gives Liberator exclusive wholesale distribution rights for OSUGA products across North America. Luvu Brands, based in Atlanta, manages a portfolio of lifestyle brands including JAXX (convertible daybeds and bean bags), AVANA (yoga and sleep products), Liberator (sexual performance products), and FOAMLABS (private label manufacturing).

Positive

• Secured exclusive North American distribution rights for award-winning OSUGA brand
• Expands product portfolio in the growing women's sexual wellness market
• Strategic partnership provides competitive advantage in wholesale distribution

Negative

• None.

ATLANTA, GA / ACCESS Newswire / May 29, 2025 / Luvu Brands, Inc. (OTCQB:LUVU), a designer, manufacturer, and marketer of a portfolio of consumer lifestyle brands, announced today that its largest brand, Liberator, is now the exclusive brand partner of OSUGA, the award-winning, design-forward brand that's transforming the women's sexual wellness category through innovation, elegance, and purpose.

Created by a team of passionate women, OSUGA fills a crucial gap in the marketplace - delivering body-safe, beautifully crafted products designed by and for women. The result is a brand that resonates emotionally, performs exceptionally, and elevates the entire category.

"OSUGA represents everything the modern consumer is looking for - quality, intention, and emotional connection," said Louis Friedman, CEO of Liberator. "We're proud to exclusively bring this visionary brand to our wholesale partners across North America."

"We believe OSUGA isn't just a product line - it's a cultural shift," added Genevieve Lariviere, Sales Director at Liberator. "It empowers women through design, and we're excited to help our partners lead that conversation at retail."

As OSUGA's exclusive brand partner, Liberator is your only source for wholesale access in North America.

About Luvu Brands

Luvu Brands, Inc. is an Atlanta, Georgia based designer, manufacturer, and marketer of a portfolio of consumer lifestyle brands, including:

• JAXX - a diverse range of convertible daybeds, headboard panels, outdoor soft seating and bean bags made from repurposed polyurethane foam trim.

• AVANA - products for yoga exercise, sleep comfort and inclined bed therapy.

• LIBERATOR - transformable chaises and specially designed pillows and props for enhancing sexual performance.

• FOAMLABS - private label Jaxx products and contract manufacturing for hospitality, school, furniture mass market and beyond.

The Company's brand sites include www.liberator.com, www.jaxxbeanbags.com, www.avanacomfort.com, plus other global e-commerce sites.

For more information about Luvu Brands, please visit www.luvubrands.com.

Company Contact:

Luvu Brands, Inc.
Gen Lariviere
Sales Director
770-246-6443
Gen.lariviere@oneupinnovations.com

SOURCE: Luvu Brands, Inc.

View the original press release on ACCESS Newswire

FAQ

What is the partnership between LUVU stock's Liberator brand and OSUGA?

Liberator, owned by Luvu Brands (LUVU), has become the exclusive North American brand partner for OSUGA, gaining exclusive wholesale distribution rights for OSUGA's women's sexual wellness products across North America.

What brands are in Luvu Brands' (LUVU) portfolio?

Luvu Brands' portfolio includes Liberator (sexual performance products), JAXX (convertible daybeds and bean bags), AVANA (yoga and sleep products), and FOAMLABS (private label manufacturing).

Who is OSUGA and what do they manufacture?

OSUGA is an award-winning women's sexual wellness brand that creates body-safe, beautifully crafted products designed by and for women, focusing on innovation, elegance, and purpose.

What market segment will the LUVU-OSUGA partnership target?

The partnership targets the women's sexual wellness market segment, with OSUGA's products designed specifically for women, emphasizing quality, intention, and emotional connection.