Sands China Wins Two PATA Gold Awards
Rhea-AI Summary
Sands China (LVS, SCHYY) received two PATA Gold Awards 2026, winning the Printed Marketing Campaign (Industry) category for its artbook “Sands China Presents — Dopamine: Fountain of Happiness” and the Sustainable and Inclusive Marketing Campaign category for the Sands Shopping Carnival.
According to Sands China, the carnival has offered over 4,000 complimentary booths to Macao SMEs and organisations, attracted 800,000 visits, and supported nearly 1,500 service users. The Dopamine exhibitions in 2025 drew more than 4.1 million visits, highlighting the company’s role in Macao’s non-gaming and cultural development.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 05 | Workplace certification | Positive | -0.4% | Great Place To Work certification on first participation; 96% survey agreement was reported. |
| Aug 04 | Charitable donation | Positive | -2.7% | Sands Cares donation supported hygiene kits, grants and WASH Foundation capacity building. |
| Aug 04 | Environmental certification | Positive | -2.7% | ISO 14001:2026 certification covered all resort properties and environmental management requirements. |
| Aug 03 | Shopping carnival | Positive | -3.3% | 2026 carnival reported nearly 160,000 visits and 800,000 cumulative visits since 2020. |
| Jul 27 | Shopping carnival | Positive | +3.6% | Seventh carnival edition reported nearly 160,000 visits and over 580 booths. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
The stock’s recent reactions to positive corporate-responsibility and community news were predominantly negative, with one aligned positive response to a shopping-carnival update.
Key Terms
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The company's social inclusion and cultural publishing initiatives garner international accolades
This year's two PATA awards affirm Sands China's outstanding achievements in art and culture and its commitment to corporate social responsibility. By continuously developing a diverse portfolio of high-quality non-gaming offerings, the company has enriched the experiences of
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: "Sands China has once again received recognition at the PATA Gold Awards, garnering two prestigious Gold Awards this year. These achievements not only affirm the company's longstanding efforts in advancing non-gaming development, but also serve as a tremendous recognition and motivation for our team members, whose dedication and passion continue to drive the synergies of 'Tourism+' initiatives and create long-term value for
Leveraging Premier Event to Foster Community Inclusion
The company's Sands Shopping Carnival received the Gold Award in the Sustainable and Inclusive Marketing Campaign category at the PATA Gold Awards — in recognition of the carnival's success in leveraging its position as
Launched amid the pandemic in 2020, the Sands Shopping Carnival was founded on Sands China's commitment to standing shoulder to shoulder with the
Throughout the past seven years, Sands China has incorporated its commitment to supporting local SMEs and the community-focused spirit of Sands Cares into the carnival, transforming it from a consumption event into a platform that brings the community together and promotes social inclusion. Each year, the carnival provides local social service organisations with opportunities for product sales, performances and recreational activities, fostering broader participation and engagement across the community. The carnival has also helped the public gain a deeper understanding of the work of various social service organisations, thereby strengthening mutual understanding, connections, and a spirit of reciprocal care within the community.
The scale of participating social service organisations in the carnival has grown sixfold, from five in its inaugural edition to 30 cumulatively. These organisations provide a wide range of services, including rehabilitation, youth development, animal welfare, and support to vulnerable groups. To date, the carnival has benefitted nearly 1,500 service users, demonstrating its positive impact in fostering community cohesion. In addition, over 400 Sands Cares Ambassadors have shown their steadfast support for the event by contributing a total of over 1,120 hours of volunteer service over the past seven years. Beyond supporting the planning and operation of the carnival, they have also accompanied underprivileged groups from the local community to enjoy the event, helping them integrate into society through care and support.
As part of the Sands Cares global corporate citizenship programme, the Sands Cares Ambassador Programme was established in 2009 and has since continuously mobilized team members to give back to the community. To date, the programme has contributed a total of over 362,000 hours of volunteer service. Through their collective efforts, Sands Cares Ambassadors have fostered social inclusion, underscoring Sands China's longstanding dedication to the
Award-Winning Publication as Lasting Record of
Another project, the artbook titled "Sands China Presents — Dopamine: Fountain of Happiness" won the Gold Award in the Printed Marketing Campaign (Industry) category at the PATA Gold Awards.
Complied by the Sands China team in collaboration with the city's curatorial team ARTICROSS and design team UNTITLED
The special exhibition "Dopamine: Fountain of Happiness" brought together nine internationally renowned contemporary artists from
In addition, the collateral exhibition "Beyond the Frame: International Contemporary Masterpieces," held concurrently at Sands Gallery, further explored the boundless intersections between art and the perceptions of the world. Featuring more than 60 works by six artists from the special exhibition across a diverse range of mediums, spanning painting, sculpture, installation, and mixed media, the collateral exhibition invited audiences to reimagine the connections between art, the self, and the world around them.
Together, the two exhibitions traced an artistic journey from emotional resonance to intellectual exploration, presenting a premier art event in
The "Sands China Presents — Dopamine: Fountain of Happiness" artbook provides a comprehensive record of the curatorial concepts behind the two exhibitions, alongside the creative vision, original sketches, and artistic narratives of the nine participating artists from home and abroad.
Designed with rich and vibrant colours, the award-winning artbook encapsulates the essence of the two exhibitions through a compelling interplay of text and imagery. It offers an exquisite interpretation of the vitality and optimism enlivened by dopamine aesthetics, while exploring the deeper significance of contemporary art as a reflection of its time and a bridge that connects cultures, perspectives and communities around the world.
Following last year's PATA Gold Award in the same category for Sands China's bilingual publication "In Search of Its Roots – An Illustrated History of Rua das Estalagens," this year marks the company's second consecutive recognition of its publishing achievements, with the artbook earning another Gold Award. This achievement reaffirms Sands China's commitment to producing thoughtfully curated, high-quality publications that document the valuable milestones of
To extend the impact of both exhibitions, the "Sands China Presents — Dopamine: Fountain of Happiness" artbook has been added to the permanent collection of the Macao Public Libraries, while a digital version is also available to readers around the world. Through both formats, audiences can experience the richness and diversity of
These two PATA Gold Awards are a testament to Sands China's longstanding efforts and achievements in enriching non-gaming offerings and advancing the development of the city's integrated tourism and leisure industry. Looking ahead, Sands China will continue to draw on its resources and strengths to introduce more "Tourism+" initiatives. Together with the Macao SAR government and various sectors of society, the company will further strengthen the position of
As one of the most authoritative and internationally recognised awards in the
About Sands China Ltd.
Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian® Macao, The Plaza® Macao, The Parisian® Macao and The Londoner® Macao. The Company also owns and operates Sands® Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, The Londoner Theatre and Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS).
For more information, please visit www.sandschina.com.
Media contacts:
Corporate Communications, Sands China Ltd.
Mabel Wu
Tel: +853 8118 2268
Email: mabel.wu@sands.com.mo
Jesse Chiang
Tel: +853 8118 2054
Email: jesse.chiang@sands.com.mo
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SOURCE Sands China Ltd.