Massimo Group Appoints Ron Luttrell as Vice President of Dealer Development
Rhea-AI Summary
Massimo Group (NASDAQ: MAMO) announced on November 20, 2025 the appointment of Ron Luttrell as Vice President of Dealer Development. Luttrell brings more than 20 years of powersports experience and a record of scaling dealer networks and sales.
Key disclosed achievements include a 210% sales increase at Zero Motorcycles, >40% sales growth at Brammo with a >80% reduction in cost of sales, and establishment of 63 new dealerships at Triumph Motorcycles America. Luttrell will lead dealer expansion, onboarding, and performance management as Massimo prepares to launch the 2026 MVR Series lithium-electric vehicles and the 2026 Sentinel Series gas-powered UTVs.
The hire underscores Massimo's focus on dealer-channel investment, dealer profitability, and go-to-market readiness ahead of the 2026 product launches.
Positive
- 210% sales increase credited to Luttrell at Zero Motorcycles
- >40% sales growth credited to Luttrell at Brammo
- >80% cost of sales reduction credited to Luttrell at Brammo
- 63 new dealerships established during Luttrell's tenure at Triumph
- 2026 MVR and Sentinel Series launches targeted to elevate product mix
Negative
- None.
News Market Reaction
On the day this news was published, MAMO gained 7.24%, reflecting a notable positive market reaction. Argus tracked a peak move of +3.4% during that session. Argus tracked a trough of -5.7% from its starting point during tracking. Our momentum scanner triggered 10 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $11M to the company's valuation, bringing the market cap to $167M at that time.
Data tracked by StockTitan Argus on the day of publication.
Appointment Strengthens Company's Go-to-Market Capabilities Ahead of 2026 MVR Series and Sentinel Series Launches
Luttrell has a track record of transforming early-stage and growth-oriented OEMs into disciplined, scalable dealer-driven organizations. He previously helped deliver a
In his new role with Massimo, Luttrell will lead dealer network expansion, onboarding, and performance management efforts at a pivotal moment for the company. Massimo is preparing to launch its new 2026 MVR Series of premium lithium-electric vehicles with integrated heating and air conditioning, as well as its 2026 Sentinel Series of high-performance gas-powered UTVs. These platform investments represent a strategic shift toward higher-margin, innovation-driven product lines designed to elevate Massimo's brand position in the market.
"Ron is joining Massimo at exactly the right time," said David Shan, Founder and CEO of Massimo Group. "As we prepare to introduce our most advanced product lines to date, strengthening our dealer channel is essential. Ron's deep experience in building high-performance dealer networks and scaling OEM sales organizations will help us unlock the significant opportunity we see within our UTV, ATV, and electric vehicle channels. His experience will be instrumental in elevating dealer engagement, improving sell-through, and supporting our long-term growth strategy."
Luttrell's expertise spans open-point market strategy, dealer recruiting and vetting, business planning, training program development, KPI systems, and cross-functional go-to-market planning. He has served as a VP- and Director-level executive leading dealer development, forecasting, pipeline management, and nationwide coverage strategy. His experience aligns directly with Massimo's focus on expanding its distribution footprint, improving dealer profitability, and delivering a consistent, high-quality customer experience.
"Massimo's product momentum and commitment to innovation create a tremendous platform for dealer growth," said Luttrell. "I look forward to helping build the structure, accountability, and performance systems that will drive stronger dealer partnerships and help Massimo achieve its next stage of growth."
The addition of Luttrell underscores Massimo's investment in top-tier talent and infrastructure as the Company continues executing on its strategy to strengthen its dealer channel and expand national market share.
About Massimo Group (NASDAQ: MAMO)
Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to Massimo Group. All statements other than statements of historical facts contained in this press release, including statements regarding Massimo Group's future results of operations and financial position, Massimo Group's business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Massimo Group are forward-looking statements. In some cases, forward-looking statements can be identified because they contain words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," "continue," "contemplate," "plan," and similar expressions. Forward-looking statements are based on Massimo Group's current expectations and assumptions about future events and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the forward-looking statements.
Contacts
Dr. Yunhao Chen
Chief Financial Officer
Massimo Group
ir@massimomotor.com
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SOURCE Massimo Group
FAQ
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