Manchester United PLC Announces Renewal of Adidas Partnership

Rhea-AI Summary

Manchester United plc (NYSE: MANU) renews principal partnership with adidas, securing a 10-year extension until June 2035 with a minimum cash guarantee of GBP 900 million.

Positive

• The renewal of the partnership with adidas provides Manchester United with long-term financial stability and a significant cash guarantee of GBP 900 million, which is a positive sign for the club's financial future.

Negative

• None.

MANCHESTER, England--(BUSINESS WIRE)-- Manchester United plc (NYSE: MANU), is pleased to confirm that it has renewed its principal partnership with adidas, as the club’s official kit supplier. The new agreement will continue the partnership for a further 10 years until June 2035 and has a minimum cash guarantee of GBP 900 million, subject to certain adjustments.

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 145-year football heritage we have won 67 trophies, enabling us to develop what we believe is one of the world’s leading sports and entertainment brands with a global community of 1.1 billion fans and followers. Our large, passionate, and highly engaged fan base provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting and matchday initiatives which in turn, directly fund our ability to continuously reinvest in the club.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230731081238/en/

Investor Relations:

Corinna Freedman

Head of Investor Relations

+44 738 491 0828

Corinna.Freedman@manutd.co.uk

Media Relations:

Andrew Ward

Director of Media Relations & Public Affairs

+44 161 676 7770

andrew.ward@manutd.co.uk

Source: Manchester United plc

FAQ

What is the latest announcement from Manchester United plc (NYSE: MANU) regarding its partnership?

Manchester United plc has renewed its principal partnership with adidas, securing a 10-year extension until June 2035 with a minimum cash guarantee of GBP 900 million.

What is the financial implication of the renewed partnership for Manchester United?

The renewed partnership provides the club with a significant cash guarantee of GBP 900 million, ensuring long-term financial stability.

How long will the renewed partnership between Manchester United and adidas last?

The renewed partnership will continue for a further 10 years until June 2035.