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KKR and Marriott International are launching a midscale hospitality segment in Japan with Four Points Express by Sheraton. KKR acquired Unizo Hotel Company, and 14 hotels in Japan, which will be converted to Four Points Express by Sheraton, marking Marriott's entry into the affordable midscale segment in Japan. The hotels are located in major tourist destinations, adding over 3,600 rooms. Four Points Express by Sheraton will provide value-conscious consumers with a reliable and convenient hotel experience. The collaboration aims to meet the growing demand for affordable accommodation in the region.
Marriott International (MAR) reported strong first quarter 2024 results with a 4.2% increase in RevPAR globally, 1.5% in the U.S. & Canada, and 11.1% in international markets. Reported diluted EPS was $1.93, adjusted diluted EPS was $2.13. The company added 46,000 net rooms and raised full-year earnings guidance, expecting to return $4.2-$4.4 billion to shareholders in 2024.
Westin Hotels & Resorts, part of Marriott Bonvoy, introduces the next generation Heavenly Bed, aiming to enhance guests' sleep experience and overall well-being while traveling. The brand's legacy bed has been a hit with consumers, leading to over 500,000 sales since its launch. The new bed features upgraded materials, modern design, and a focus on providing a superior sleep experience, catering to the growing trend of prioritizing quality sleep while traveling. Westin also offers exciting giveaways for consumers to win their own Heavenly Bed and emphasizes its commitment to wellness through various programs and collaborations.
