Mattel Inc Stock Price, News & Analysis

Mattel (NASDAQ: MAT) has announced that Gerard Johnstone, director of the successful horror film M3GAN, will direct a live-action theatrical adaptation of Monster High in partnership with Universal Pictures and Akiva Goldsman's Weed Road. The film will feature an original story based on Mattel's fashion dolls portrayed as children of legendary monsters. Johnstone, known for his genre-blending style and success with M3GAN ($180M worldwide box office), is currently directing M3GAN 2.0 for release on June 27, 2025. Monster High, launched in 2010, has become a beloved franchise focused on inclusive storytelling. This project is part of Mattel Studios' broader strategy, which includes 15 films in development and two live-action movies in production: Masters of the Universe (June 5, 2026) and Matchbox (Fall 2026).

Mattel (NASDAQ: MAT) has partnered with Canadian game studio Uken Games to launch 'Mattel Match: Toybox Unlocked', the company's first-ever IP crossover mobile game. This free-to-play match game unites iconic Mattel brands including Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends, and Masters of the Universe in a single digital experience.

Developed as part of Mattel's 80th anniversary campaign, the game features puzzle-based gameplay where players match characters and toys across Mattel's portfolio. The game is currently soft launching in the Philippines and Canada, with additional regions to follow before its official launch later this year.

Mattel (NASDAQ: MAT) has announced the launch of UNO Social Clubs, transforming the classic card game into an elevated social experience. The initiative kicks off with its first location at the Palms Casino Resort in Las Vegas from July 18-20, 2025. Through a TikTok contest running May 19 to June 19, one winner and guest can win an all-expenses-paid stay in a UNO-themed luxury suite featuring a private bowling alley, game-inspired décor, and dedicated game host. The experience includes new UNO variations like UNO Golf, UNO Teams, and UNO Show 'em No Mercy. Following the Las Vegas launch, UNO Social Clubs will expand to major U.S. cities, featuring tournament-style play, themed drink menus, and photo opportunities in bars and venues nationwide.

Mattel (NASDAQ: MAT) has announced a major innovation for its Hot Wheels brand with the new Speed Snap Track System, representing the most significant track update since 1968. The patented system features an intuitive snap-together design that will be available nationwide starting June 2025.

The initial product line includes the Triple Loop Speed Kit ($29.99) and Boosted Jump Speedway Kit ($39.99). The innovation addresses key consumer challenges, as research showed less than one-third of children ages 3-6 could assemble traditional tracks independently. Complementing the physical product, Mattel is launching the free Hot Wheels Track Creator app providing 3D assembly instructions and build inspiration.

Mattel (NASDAQ: MAT) has appointed Paul Ruh as its new Chief Financial Officer, effective May 19, 2025. Ruh, who currently serves as CFO of Kenvue Inc., will succeed Anthony DiSilvestro, who announced his retirement in January. DiSilvestro will remain as an advisor until August 15, 2025, to ensure a smooth transition.

Ruh brings over 30 years of public company finance experience, including significant roles at major consumer brands. At Kenvue, he led one of the largest corporate splits in history from Johnson & Johnson. His previous positions include CFO of Johnson & Johnson Consumer Health and various finance leadership roles at PepsiCo, including CFO of its Latin America business. In his new role, Ruh will oversee Mattel's global finance organization and technology operations.

Mattel (MAT) reported Q1 2025 financial results showing mixed performance. Net Sales reached $827 million, up 2% as reported and 4% in constant currency, driven by growth in North America (3%) and International markets. The company posted a Net Loss of $40 million ($0.12 loss per share) compared to prior year's loss of $0.08 per share. Gross Margin improved to 49.4%, up 140 basis points. By category, Vehicles grew 4%, Action Figures rose 12%, while Infant/Toddler declined 6%. Notably, Mattel is pausing its full-year 2025 guidance due to macro-economic volatility and U.S. tariff uncertainties, but maintains its $600 million share repurchase target. The company announced plans to mitigate tariff impacts through supply chain diversification, product optimization, and potential pricing actions.

Mattel (NASDAQ: MAT) has launched its first-ever product collection under the new Mattel Brick Shop™ brand in collaboration with Hot Wheels®. The collection features seven collectible building sets across three series: Premium Series ($119.99), Elite Series ($49.99), and Speed Series ($19.99). Each set includes authentic details, real metal parts, customization options, and an exclusive 1:64th scale matching die-cast car. The Premium Series debuts with the Mercedes-Benz 300 SL, while the Elite Series features the Corvette Grand Sport, '90 Acura NSX, and Custom '62 Chevy Pickup. The Speed Series includes the Cadillac Project GTP Hypercar, Maserati MC20, and Custom '68 Camaro. The sets are available for pre-sale globally and will hit retail shelves in summer 2025.

Mattel (NASDAQ: MAT) and IDW Publishing have announced a new five-issue comic book series titled 'Monster High: World's Scare'. The series, launching with a double-sized first issue in July, follows Frankie Stein and the Boo Crew as they compete in The World's Scare competition, where they present an invention honoring Frankie's late father, Headmaster Frankenstein.

Written by Jacque Aye with art by Caroline Shuda and cover art by Betsy Cola, the series explores mysterious plot elements including Lothar's collaborations, Draculaura's connection to Frankenstein's notebook, and the identity of CryptCrier. Additionally, Mattel is expanding its Monster High comic line with other releases including:

• Monster High: Bull's Eye - reprinting previously out-of-print comics
• Monster High: New Scaremester Vol. 1 - releasing May 6
• Monster High: Pride 2025 - launching May 28

Mattel (NASDAQ: MAT) has scheduled the release of its first quarter 2025 financial results for Monday, May 5, 2025, at approximately 4:05 p.m. Eastern Time. The company will follow this with a webcast conference call at 5:00 p.m. Eastern Time.

The webcast and presentation slides will be accessible through the Events and Presentations section of Mattel's Investor Relations website. Interested parties should register at least 10 minutes before the call to ensure proper setup. The webcast archive will remain available on the company's website for 12 months after the event.