Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
American Girl (MAT) has introduced Daisy Davenport, the 2027 Girl of the Year, with a new doll, book, and camp-themed collection.
Daisy’s story follows her solo summer at Camp Gowonagin, where she faces homesickness, new friendships, and fears while learning courage and teamwork. She is American Girl’s first character from Madison, Wisconsin and arrives as the brand marks its 40th anniversary. The line includes an 18-inch doll, cabin playset, soccer gear, campfire accessories, and the novel Meet Daisy Davenport. American Girl collaborated with camp and medical experts, including advisors from Cure SMA, and is highlighting Daisy through retail events, Girl Scouts activities, and YouTube content. Products are available starting September 17 online and in stores.
Mattel (MAT) is launching Thomas & Friends: Railway Stories, a refreshed animated franchise beginning with the 30-minute special Really Helpful Engines in 2026.
The special is available now on YouTube and will premiere on Netflix on September 30, 2026, with English narration by Henry Golding and Spanish narration by Karla Souza, plus three new songs. The relaunch introduces updated character designs, new themes around teamwork and helping, and a new character, crane truck Deepak. Mattel is also rolling out a reimagined Thomas & Friends toy line worldwide, featuring the Easy Connect track system, magnetic connectors and new engine formats, and will debut the full Railway Stories series in early 2027 across YouTube, Netflix, Amazon Prime and free-to-air channels globally.
Mattel (MAT) and BBC Studios have entered a multi-year global licensing partnership to expand the Bluey franchise across five Mattel brands starting in Fall 2026. Fans will see Bluey integrated into Barbie, Hot Wheels, Fisher-Price Little People, Polly Pocket and UNO product lines.
The collaboration aims to blend Bluey characters and stories with established Mattel play patterns, including Little People figures and playsets, Barbie Cutie Reveal dolls and accessories featuring Bluey and Bingo, Polly Pocket compacts, Hot Wheels vehicles, and UNO card games. The companies present this as a way to extend Bluey’s humor, warmth and family-focused storytelling into new physical play and unboxing experiences for children and families worldwide.
Mattel (NASDAQ: MAT) announced participation in several September 2026 investor events. Management will attend the Goldman Sachs Global Consumer and Retail Conference in New York on September 15, Wolfe Access Day on September 16, and the Wells Fargo 9th Annual Consumer Conference in Laguna Niguel on September 24.
The September 15 Goldman Sachs fireside chat with CEO Ynon Kreiz and CFO Paul Ruh will be webcast live at 8:30 a.m. ET on Mattel’s Investor Relations website, with an archived replay available. Portfolio managers and analysts may request one-on-one meetings through the hosting firms’ sales representatives.
Mattel (NASDAQ: MAT) announced the new Hot Wheels Challenge Accepted brand platform, headlined by the first-ever Hot Wheels Class of Legends: Maluma, Supercar Blondie and Robert Lewandowski. Each collaborated on a 1:64-scale die-cast car for the 2026 Global Legends Collection.
The three models—a Toyota Land Cruiser FJ60, Lamborghini Huracán LP 610-4 “Lucy” and ’97 Porsche 911 GT1—are available for pre-order on MattelCreations.com at $25 each. Hot Wheels is hosting a free pop-up in Venice, California, and donating $100,000 to Maluma’s El Arte de los Sueños foundation as part of the campaign.
Mattel (NASDAQ: MAT) announced a new Mattel Brick Shop™ premium building set: a 1:1 scale, 3,509-piece recreation of the original Microsoft XBOX console and “The Duke” controller, celebrating the console’s 25th anniversary. The collector model, priced at an SRP of $329.99 and aimed at ages 17+, is available for global presale at select retailers including Amazon, Best Buy and Mattel Creations.
The set features three removable game-inspired modules based on Halo: Combat Evolved, The Elder Scrolls III: Morrowind and Psychonauts, 12 NanoWorld™ figures, and controller-activated lights and authentic game soundtracks, positioned as both an immersive build and display piece.
Mattel (NASDAQ: MAT) launched the UNO Championship Series, a competitive live tournament culminating on November 11, 2026, in Los Angeles, where global players will vie for the 2026 UNO Champion title and a $50,000 grand prize. Qualifiers include U.S. in-person events and UNO! Mobile app tournaments.
According to Mattel, the company also released new UNO Championship Series products, including tournament sets, a championship belt, and an automatic card shuffler, all available now at suggested retail prices from $19.99 to $32.99.
Corsair Gaming (Nasdaq: CRSR) announced it has acquired all the assets of Trak Racer, a global designer and manufacturer of premium racing and flight-simulation cockpits, seats, monitor stands, motion systems and accessories. According to Corsair, the deal is intended to scale its Gamer and Creator Peripherals segment, expand its addressable market and support margin expansion.
Trak Racer’s portfolio will be combined with Corsair’s Fanatec sim racing technology to create a more complete sim racing and flight simulation platform, with strong emphasis on direct-to-consumer sales and global channel expansion. The acquisition also brings brand and motorsport partnerships, including licensing with Mattel (Nasdaq: MAT) for Hot Wheels and Matchbox products from 2027, an expanded multi-product licensing arrangement with Porsche, and Formula One team relationships with BWT Alpine and Aston Martin Aramco. Trak Racer founder Matt Sten has joined Corsair as Chief Technology Officer for SIM Solutions.
Mattel (NASDAQ: MAT) reported second quarter 2026 Net Sales of $1,125 million, up 10% as reported and 9% in constant currency, driven by 12% growth in North America and 9% International. Reported Gross Margin fell to 48.2% and Adjusted Gross Margin to 48.6%, mainly due to tariffs, inflation, higher royalties, and FX.
Reported Operating Income declined to $11 million and Adjusted Operating Income to $39 million, with a net loss of $18 million (vs. $53 million income) and loss per share of $0.06 (Adjusted EPS $0.01). Mattel repurchased $100 million of shares in Q2 and $300 million year-to-date, reiterating a $400 million 2026 repurchase target and maintaining full-year 2026 guidance for Net Sales growth of 3–6% in constant currency and Adjusted EPS of $1.27–$1.39.
Mattel (NASDAQ: MAT) has promoted Roberto Stanichi to President, Chief Marketing and Brand Officer. He will oversee Mattel’s global brand portfolio, including Hot Wheels, Barbie, Fisher-Price and UNO, leading brand and business strategy, marketing, consumer insights and product design.
According to Mattel, Stanichi has driven the company’s shift to a brand-centric operating model since becoming Chief Global Brand Officer in 2025, strengthening brand stewardship from global strategy to local markets. He previously led the Vehicles and Building Sets category, including Hot Wheels’ record-setting growth and the launch of Mattel Brick Shop, and has held senior roles across multiple product categories during more than 20 years at the company.