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MediaAlpha Adds Bradley Hunt to Board of Directors

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags
management

MediaAlpha (NYSE: MAX) has appointed Bradley Hunt to its Board of Directors. Hunt brings over 20 years of leadership and marketing experience, including 18 years at UnitedHealth Group (UHG). He most recently served as CEO of UHG's Optum Rx Home Delivery Pharmacy and previously held positions as Senior VP of Strategic Initiatives and Chief Marketing Officer for Government Programs.

The appointment is part of a Board transition following MediaAlpha's change from controlled company status in May 2024. Current board member Jennifer Moyer will not seek reelection when her term expires in May 2025. Board Chair Kathy Vrabeck expressed confidence that Hunt's expertise in customer acquisition and marketing strategy, particularly in health insurance, will help advance MediaAlpha's market position and enhance long-term shareholder value.

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Positive

  • Addition of senior executive with extensive health insurance industry experience
  • Strategic expertise in customer acquisition and marketing from UnitedHealth Group
  • Board restructuring following transition from controlled company status

Negative

  • Loss of board continuity with departure of Jennifer Moyer, who served since IPO

LOS ANGELES, March 31, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) (“MediaAlpha” or the “Company”) today announced the appointment of Bradley Hunt to its Board of Directors.

A health insurance industry veteran, Mr. Hunt brings more than two decades of leadership and marketing experience to the MediaAlpha Board of Directors, including 18 years in a number of senior roles at UnitedHealth Group, Inc. ("UHG"). Most recently, Mr. Hunt served as CEO of UHG’s Optum Rx Home Delivery Pharmacy business. Prior to this, Mr. Hunt served as UHG’s Senior Vice President, Strategic Initiatives, supporting enterprise-wide programs, including marketing technology, and previously as Chief Marketing Officer, Government Programs, where he led omnichannel marketing initiatives for the Medicare, DSNP and ACA business units.

Kathy Vrabeck, Chair of MediaAlpha’s Board of Directors, commented, “We are thrilled to welcome Brad to the MediaAlpha Board. With his extensive experience in customer acquisition and marketing strategy, particularly in health insurance, we are confident that Brad’s unique expertise will help us advance our position in the markets we serve and enhance shareholder value for the long-term.”

Mr. Hunt said, "I am honored to join the MediaAlpha Board of Directors. I have long respected MediaAlpha for its culture of innovation, operational excellence, and dedication to partner success that have driven the Company to become a market leader. I am excited to help the Company achieve its strategic vision and deliver continued profitable growth in the years ahead.”

Mr. Hunt’s appointment is part of a Board transition following the Company’s ceasing to be a controlled company in May 2024. In connection with this transition, Jennifer Moyer, a member of the Board, has notified the Company that she will not stand for reelection at the end of her current term, which expires in May 2025.

Ms. Vrabeck added, “I want to thank Jen for her contributions to the Company during her time on the Board. Jen helped guide MediaAlpha from its IPO into the Company that it is today. I know I speak on behalf of the entire Board when I say that we have all benefited greatly from Jen’s dedicated service and leadership, and we wish her the very best.”

About MediaAlpha
We believe we are the insurance industry’s leading programmatic customer acquisition platform. With more than 1,200 active partners, excluding our agent partners, we connect insurance carriers with online shoppers and generated nearly 119 million Consumer Referrals in 2024. Our programmatic advertising technology powered $1.5 billion in spend for 2024 on brand, comparison, and metasearch sites across property & casualty insurance, health insurance, life insurance, and other industries. For more information, please visit www.mediaalpha.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation statements regarding the Company’s expectation of growth in Medicare Advantage, profitable revenue growth and enhanced shareholder value in the future. These forward-looking statements reflect our current views with respect to, among other things, future events and our financial performance. These forward-looking statements are based on current expectations, estimates and projections about our industry, management’s beliefs and certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond our control. Although we believe that the expectations reflected in these forward-looking statements are reasonable as of the date made, actual results may prove to be materially different from the results expressed or implied by the forward-looking statements. There are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including those more fully described in MediaAlpha’s filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K filed on February 24, 2025. These factors should not be construed as exhaustive. MediaAlpha disclaims any obligation to update any forward-looking statements to reflect events or circumstances that occur after the date of this press release.

Media Relations Contact:
PR@mediaalpha.com

Investor Contact:
Investors@mediaalpha.com


FAQ

Who is Bradley Hunt and what experience does he bring to MediaAlpha's board?

Bradley Hunt is a health insurance industry veteran with 20+ years of leadership experience, including 18 years at UnitedHealth Group where he served as CEO of Optum Rx Home Delivery Pharmacy and held other senior roles in marketing and strategic initiatives.

What board changes are happening at MediaAlpha (MAX) in 2025?

Bradley Hunt is joining the board while Jennifer Moyer will not seek reelection when her term expires in May 2025, following MediaAlpha's transition from controlled company status in May 2024.

How will Bradley Hunt's appointment impact MediaAlpha's strategy?

Hunt's expertise in customer acquisition and marketing strategy, particularly in health insurance, is expected to help advance MediaAlpha's market position and enhance long-term shareholder value.

When did MediaAlpha (MAX) cease to be a controlled company?

MediaAlpha ceased to be a controlled company in May 2024, leading to this board transition.
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