MediaAlpha Appoints Amy Yeh as Chief Technology Officer

Rhea-AI Summary

MediaAlpha (NYSE: MAX), a leading marketing technology platform for insurance customer acquisition, has appointed Amy Yeh as Chief Technology Officer (CTO), effective immediately. Yeh, who joined the company in 2015 and most recently served as SVP, Technology, succeeds co-founder Eugene Nonko as part of a planned leadership transition.

Under Yeh's previous leadership as SVP, Technology, she has been instrumental in scaling MediaAlpha's engineering organization and technology infrastructure. The company reported significant operational metrics for 2024, including 119 million Consumer Referrals and $1.5 billion in programmatic advertising spend across various insurance sectors.

Eugene Nonko, MediaAlpha's co-founder and former CTO, will transition to the newly created role of Chief Architect, focusing on long-range technical vision and architectural initiatives while maintaining his position on the Company's Board of Directors. The company currently maintains partnerships with over 1,200 active partners, excluding agent partners.

LOS ANGELES, June 30, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) ("MediaAlpha" or the "Company") the leading marketing technology platform powering real-time customer acquisition for the insurance industry, today announced the promotion of Amy Yeh to Chief Technology Officer (CTO), effective immediately. Amy’s promotion is part of a previously announced leadership transition whereby Eugene Nonko, MediaAlpha’s Co-founder and CTO, is taking on a new role while continuing to serve on the Company’s Board of Directors.

Amy joined MediaAlpha in 2015 and most recently served as SVP, Technology. Over the past decade, she has played a pivotal role in scaling the Company’s engineering organization and technology infrastructure while championing a strong culture rooted in transparency, collaboration, and excellence. Her leadership has been instrumental in driving product innovation, improving platform reliability, and enabling operational scale across MediaAlpha’s insurance marketplace.

As CTO, Amy will oversee all aspects of technology strategy and execution, with a continued focus on accelerating platform evolution, strengthening engineering practices, and empowering high-performing teams.

"Amy has been a force multiplier across every dimension of our engineering team," said Steve Yi, MediaAlpha Co-Founder and CEO. "She brings deep technical expertise, operational rigor, and a genuine passion for developing teams that thrive. We expect a seamless transition as Amy steps into the CTO role and continues advancing our technology platform with confidence and purpose."

Eugene Nonko, who co-founded MediaAlpha in 2011 and has served as its CTO since inception, will take on the newly created role of Chief Architect. In this capacity, he will focus on long-range technical vision, key architectural initiatives, and the Company’s innovation roadmap.

“I’m incredibly proud of the foundation we’ve built, both technically and culturally,” said Eugene. “In my next chapter at MediaAlpha, I’m excited to focus on long-term architecture and innovation and I have every confidence that, under Amy’s leadership, our technology teams will continue to deliver for our partners.”

“It’s a tremendous honor to step into the CTO role at MediaAlpha,” said Amy Yeh. “I’m deeply grateful for Eugene’s mentorship and the strong engineering foundation he’s built. My priority is to carry forward our culture of openness, technical excellence, and continuous learning while delivering scalable solutions that move our business and clients forward.”

About MediaAlpha

We believe we are the insurance industry’s leading programmatic customer acquisition platform. With more than 1,200 active partners, excluding our agent partners, we connect insurance carriers with online shoppers and generated nearly 119 million Consumer Referrals in 2024. Our programmatic advertising technology powered $1.5 billion in spend for 2024 on brand, comparison, and metasearch sites across property & casualty insurance, health insurance, life insurance, and other industries. For more information, please visit www.mediaalpha.com. 

Media Relations Contact:

PR@mediaalpha.com

Investor Contact:

Investors@mediaalpha.com

FAQ

Who is the new CTO of MediaAlpha (NYSE: MAX)?

Amy Yeh has been appointed as the new Chief Technology Officer (CTO) of MediaAlpha, effective immediately. She previously served as SVP, Technology since joining the company in 2015.

What is MediaAlpha's (MAX) business performance for 2024?

MediaAlpha generated 119 million Consumer Referrals and powered $1.5 billion in programmatic advertising spend across various insurance sectors in 2024.

What is happening to MediaAlpha's former CTO Eugene Nonko?

Eugene Nonko, MediaAlpha's co-founder and former CTO, is transitioning to the newly created role of Chief Architect while maintaining his position on the Company's Board of Directors.

How many partners does MediaAlpha (MAX) work with?

MediaAlpha maintains partnerships with over 1,200 active partners, excluding their agent partners.

What will be Amy Yeh's responsibilities as MediaAlpha's new CTO?

As CTO, Amy Yeh will oversee all aspects of technology strategy and execution, focusing on accelerating platform evolution, strengthening engineering practices, and empowering high-performing teams.