MediaAlpha Appoints Amy Yeh as Chief Technology Officer
MediaAlpha (NYSE: MAX), a leading marketing technology platform for insurance customer acquisition, has appointed Amy Yeh as Chief Technology Officer (CTO), effective immediately. Yeh, who joined the company in 2015 and most recently served as SVP, Technology, succeeds co-founder Eugene Nonko as part of a planned leadership transition.
Under Yeh's previous leadership as SVP, Technology, she has been instrumental in scaling MediaAlpha's engineering organization and technology infrastructure. The company reported significant operational metrics for 2024, including 119 million Consumer Referrals and $1.5 billion in programmatic advertising spend across various insurance sectors.
Eugene Nonko, MediaAlpha's co-founder and former CTO, will transition to the newly created role of Chief Architect, focusing on long-range technical vision and architectural initiatives while maintaining his position on the Company's Board of Directors. The company currently maintains partnerships with over 1,200 active partners, excluding agent partners.
MediaAlpha (NYSE: MAX), una piattaforma tecnologica leader nel marketing per l'acquisizione di clienti assicurativi, ha nominato Amy Yeh come Chief Technology Officer (CTO), con effetto immediato. Yeh, entrata in azienda nel 2015 e recentemente Senior Vice President della tecnologia, succede al co-fondatore Eugene Nonko nell'ambito di una transizione di leadership pianificata.
Sotto la guida di Yeh come SVP, Technology, è stata determinante nell'espansione dell'organizzazione ingegneristica e dell'infrastruttura tecnologica di MediaAlpha. L'azienda ha riportato risultati operativi significativi per il 2024, tra cui 119 milioni di riferimenti dei consumatori e 1,5 miliardi di dollari di spesa pubblicitaria programmatica nei vari settori assicurativi.
Eugene Nonko, co-fondatore e ex CTO di MediaAlpha, assumerà il nuovo ruolo di Chief Architect, concentrandosi sulla visione tecnica a lungo termine e sulle iniziative architetturali, mantenendo al contempo la sua posizione nel Consiglio di Amministrazione. Attualmente, l'azienda collabora con oltre 1.200 partner attivi, esclusi i partner agenti.
MediaAlpha (NYSE: MAX), una plataforma tecnológica líder en marketing para la adquisición de clientes en seguros, ha nombrado a Amy Yeh como Directora de Tecnología (CTO), con efecto inmediato. Yeh, quien se unió a la empresa en 2015 y recientemente se desempeñó como Vicepresidenta Senior de Tecnología, sucede al cofundador Eugene Nonko como parte de una transición planificada en el liderazgo.
Bajo el liderazgo previo de Yeh como SVP de Tecnología, ha sido fundamental para escalar la organización de ingeniería y la infraestructura tecnológica de MediaAlpha. La compañía reportó métricas operativas significativas para 2024, incluyendo 119 millones de referencias de consumidores y 1.5 mil millones de dólares en gasto publicitario programático en diversos sectores de seguros.
Eugene Nonko, cofundador y ex CTO de MediaAlpha, asumirá el nuevo rol de Chief Architect, enfocándose en la visión técnica a largo plazo y las iniciativas arquitectónicas, manteniendo su puesto en la Junta Directiva. Actualmente, la empresa mantiene asociaciones con más de 1,200 socios activos, sin incluir a los socios agentes.
MediaAlpha (NYSE: MAX)는 보험 고객 확보를 위한 선도적인 마케팅 기술 플랫폼으로, 즉시 효력을 발휘하는 최고기술책임자(CTO)로 Amy Yeh를 임명했습니다. 2015년에 입사하여 최근에는 기술 부문 수석 부사장(SVP)으로 재직한 Yeh는 공동 창립자 Eugene Nonko를 이어 계획된 리더십 전환의 일환으로 CTO 자리를 맡게 되었습니다.
Yeh가 기술 부문 SVP로서 이끌었던 기간 동안 MediaAlpha의 엔지니어링 조직과 기술 인프라 확장에 중요한 역할을 했습니다. 회사는 2024년을 위한 주요 운영 지표로 1억 1900만 소비자 추천과 15억 달러 규모의 프로그래매틱 광고 지출을 다양한 보험 부문에서 보고했습니다.
MediaAlpha의 공동 창립자이자 전 CTO인 Eugene Nonko는 새로 신설된 최고 아키텍트(Chief Architect) 역할로 전환하여 장기 기술 비전과 아키텍처 이니셔티브에 집중하며 회사 이사회(Board of Directors) 멤버로서의 역할도 유지할 예정입니다. 현재 회사는 1,200개 이상의 활성 파트너와 협력하고 있으며, 에이전트 파트너는 포함하지 않습니다.
MediaAlpha (NYSE : MAX), une plateforme technologique leader en marketing pour l'acquisition de clients dans le secteur de l'assurance, a nommé Amy Yeh au poste de Chief Technology Officer (CTO), avec effet immédiat. Yeh, qui a rejoint l'entreprise en 2015 et occupait récemment le poste de Senior Vice President, Technologie, succède au cofondateur Eugene Nonko dans le cadre d'une transition de leadership planifiée.
Sous la direction précédente de Yeh en tant que SVP, Technologie, elle a joué un rôle clé dans le développement de l'organisation d'ingénierie et de l'infrastructure technologique de MediaAlpha. La société a communiqué des indicateurs opérationnels importants pour 2024, incluant 119 millions de références consommateurs et 1,5 milliard de dollars de dépenses publicitaires programmatiques dans divers secteurs de l'assurance.
Eugene Nonko, cofondateur et ancien CTO de MediaAlpha, occupera le nouveau poste de Chief Architect, se concentrant sur la vision technique à long terme et les initiatives architecturales, tout en conservant sa place au sein du conseil d'administration de l'entreprise. La société collabore actuellement avec plus de 1 200 partenaires actifs, sans compter les partenaires agents.
MediaAlpha (NYSE: MAX), eine führende Marketing-Technologieplattform für die Kundenakquise im Versicherungsbereich, hat Amy Yeh mit sofortiger Wirkung zur Chief Technology Officer (CTO) ernannt. Yeh, die 2015 zum Unternehmen kam und zuletzt als Senior Vice President Technology tätig war, folgt als Teil einer geplanten Führungsübergabe auf den Mitbegründer Eugene Nonko.
Unter Yehs vorheriger Leitung als SVP Technology spielte sie eine entscheidende Rolle beim Ausbau der Engineering-Organisation und der technologischen Infrastruktur von MediaAlpha. Das Unternehmen meldete bedeutende operative Kennzahlen für 2024, darunter 119 Millionen Verbraucherempfehlungen und 1,5 Milliarden US-Dollar an programmatischer Werbeausgaben in verschiedenen Versicherungssparten.
Eugene Nonko, Mitbegründer und ehemaliger CTO von MediaAlpha, wird in die neu geschaffene Rolle des Chief Architect wechseln, um sich auf die langfristige technische Vision und architektonische Initiativen zu konzentrieren, während er seine Position im Vorstand des Unternehmens behält. Das Unternehmen arbeitet derzeit mit über 1.200 aktiven Partnern zusammen, ohne Agenturpartner mitzurechnen.
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LOS ANGELES, June 30, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) ("MediaAlpha" or the "Company") the leading marketing technology platform powering real-time customer acquisition for the insurance industry, today announced the promotion of Amy Yeh to Chief Technology Officer (CTO), effective immediately. Amy’s promotion is part of a previously announced leadership transition whereby Eugene Nonko, MediaAlpha’s Co-founder and CTO, is taking on a new role while continuing to serve on the Company’s Board of Directors.
Amy joined MediaAlpha in 2015 and most recently served as SVP, Technology. Over the past decade, she has played a pivotal role in scaling the Company’s engineering organization and technology infrastructure while championing a strong culture rooted in transparency, collaboration, and excellence. Her leadership has been instrumental in driving product innovation, improving platform reliability, and enabling operational scale across MediaAlpha’s insurance marketplace.
As CTO, Amy will oversee all aspects of technology strategy and execution, with a continued focus on accelerating platform evolution, strengthening engineering practices, and empowering high-performing teams.
"Amy has been a force multiplier across every dimension of our engineering team," said Steve Yi, MediaAlpha Co-Founder and CEO. "She brings deep technical expertise, operational rigor, and a genuine passion for developing teams that thrive. We expect a seamless transition as Amy steps into the CTO role and continues advancing our technology platform with confidence and purpose."
Eugene Nonko, who co-founded MediaAlpha in 2011 and has served as its CTO since inception, will take on the newly created role of Chief Architect. In this capacity, he will focus on long-range technical vision, key architectural initiatives, and the Company’s innovation roadmap.
“I’m incredibly proud of the foundation we’ve built, both technically and culturally,” said Eugene. “In my next chapter at MediaAlpha, I’m excited to focus on long-term architecture and innovation and I have every confidence that, under Amy’s leadership, our technology teams will continue to deliver for our partners.”
“It’s a tremendous honor to step into the CTO role at MediaAlpha,” said Amy Yeh. “I’m deeply grateful for Eugene’s mentorship and the strong engineering foundation he’s built. My priority is to carry forward our culture of openness, technical excellence, and continuous learning while delivering scalable solutions that move our business and clients forward.”
About MediaAlpha
We believe we are the insurance industry’s leading programmatic customer acquisition platform. With more than 1,200 active partners, excluding our agent partners, we connect insurance carriers with online shoppers and generated nearly 119 million Consumer Referrals in 2024. Our programmatic advertising technology powered
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