MasterCraft And World Wake Association Announce 2026 Mastercraft WWA Rider Experience Schedule
Rhea-AI Summary
MasterCraft (NASDAQ: MCFT) and the World Wake Association announced the five-stop 2026 MasterCraft WWA Rider Experience, a nationwide amateur wakeboard and wakesurf tour pulled exclusively by the new MasterCraft X24. Events run April 24–26 through June 26–28 across Georgia, Texas, Michigan, Utah, and North Carolina.
Rider registration is $135 per division, WWA membership is required, and event logistics use the WWA Rideline app. Additional MasterCraft owner reunion and Rule the Water demo details will be released in March.
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Key Figures
Market Reality Check
Peers on Argus
MCFT is up 0.89% with mixed peer action: MPX and MBUU show solid gains, WGO and KNDI are modestly positive, while MAMO is down. No coordinated sector momentum signal was detected.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 05 | Peer earnings | Positive | +6.4% | Marine Products reported 4Q and full-year 2025 results with disclosed cash position. |
| Feb 05 | M&A announcement | Positive | +6.4% | MasterCraft agreed to acquire Marine Products in a cash-and-stock transaction. |
| Feb 05 | Earnings & deal | Positive | +6.4% | Reported fiscal Q2 2026 results and announced amended credit facility and acquisition. |
| Jan 30 | Earnings call notice | Neutral | +2.4% | Announced webcast details for the fiscal Q2 2026 earnings conference call. |
| Jan 08 | Product launch | Positive | +3.2% | Introduced the all-new X22 premium towboat with upgraded features and powertrain. |
Recent MCFT news skewed toward earnings strength, product launches, and the Marine Products acquisition, with all tracked events followed by positive price reactions, suggesting historically constructive responses to strategic and operational updates.
Over the last few months, MasterCraft highlighted strategic and financial progress. On Jan 8, 2026, it launched the all-new X22 towboat. Multiple filings and releases on Feb 5, 2026 detailed stronger fiscal Q2 2026 results, a planned acquisition of Marine Products, and an expanded credit facility. These developments, along with a prior earnings call webcast notice, all saw positive one-day price reactions, framing today’s grassroots 2026 Rider Experience tour update within an already improving corporate backdrop.
Market Pulse Summary
This announcement details a five-stop 2026 MasterCraft WWA Rider Experience tour, emphasizing grassroots engagement, youth development, and showcasing the all-new X24 across multiple U.S. locations. In recent months, MasterCraft also reported stronger quarterly results, launched the X22, and agreed to acquire Marine Products, indicating a mix of operational, product, and strategic activity. Investors may watch how such community initiatives support brand strength alongside execution of the Marine Products combination and stated financial guidance.
AI-generated analysis. Not financial advice.
Five-Stop Nationwide Tour Delivers World-Class Wakes and Waves Behind MasterCraft X24, Alongside Youth Rider Development, and Unforgettable On-Water Experiences
VONORE, Tenn., Feb. 17, 2026 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings and the best-selling towboat brand, in partnership with the World Wake Association (WWA), today announced the official dates, locations, and event details for the five-stop 2026 MasterCraft WWA Rider Experience. Building on the relaunch of the iconic Rider Experience series announced in October, this multi-year partnership marks MasterCraft’s first return in more than a decade to supporting amateur wakeboarding and wakesurfing competition. It also reaffirms the brand’s long-standing commitment to growing participation, access, and community within watersports.
Together, MasterCraft and WWA are reestablishing a premier grassroots platform designed to welcome riders of all ages and abilities, combining progression-focused competition, on-water coaching, and community-driven experiences. The 2026 Tour will feature a five-stop series that will travel coast to coast, with every event pulled exclusively by the all-new MasterCraft X24, delivering world-class wakes and waves throughout the tour. Riders from all disciplines are welcome to compete in their choice of wakeboard, wakesurf (skim and surf), wake foil (strapped and unstrapped), and wakeskate divisions.
The schedule includes the following stops:
- April 24–26 — Dallas Landing, Acworth, Georgia
- May 15–17 — Little Elm, Texas
- June 5–7 — Pontiac Lake Park, Michigan
- June 12–14 — Jordanelle Reservoir, Utah
- June 26–28 — Stumpy Creek Park, North Carolina
Each stop on the MasterCraft WWA Rider Experience delivers a full weekend of on-water programming designed to drive progression, connection, and community. The weekend kicks off on Friday with a MasterCraft Rule the Water demo and education day, featuring professional athlete-led on-water demonstrations, ride-and-drive experiences with the latest MasterCraft models, and interactive walkthroughs of the brand’s newest technology and innovations. Saturday and Sunday shift into the WWA-sanctioned Regional Championships, where riders compete in amateur divisions based on age and ability, offering many participants their first-ever competitive experience in an approachable and fun, family-friendly environment. Division champions are crowned at each stop, and participation qualifies riders toward the WWA Nationals . Additionally, all events will feature the WWA Junior Pro Series for Jr. Pro Men’s and Women’s divisions, spotlighting the next generation of elite athletes as they compete for national seeding and travel scholarship opportunities.
Rider registration is
In addition to competition, each stop will feature community-focused experiences including MasterCraft owner gatherings, dealer-hosted rider engagement events, and opportunities for families and spectators to connect with the sport up close, further reinforcing the tour’s mission to grow participation and strengthen the watersports community nationwide.
For more information on the MasterCraft WWA Rider Experience please visit www.MasterCraft.com and follow along on Instagram, YouTube, X, and Facebook. Additional details on the upcoming MasterCraft Owner Reunions and Rule the Water demo events, including registration information, will be released in March.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
About the World Wake Association (WWA)
The World Wake Association is the global governing body for wakeboarding and wakesurfing, dedicated to growing participation, fostering progression, and supporting athletes at every level of the sport.
Media Contact:
Kim Ramos
The Brand Amp
Kim@thebrandamp.com
FAQ
What are the dates and locations for the 2026 MasterCraft WWA Rider Experience (MCFT)?
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Which boat will pull events at the MasterCraft WWA Rider Experience (MCFT) in 2026?
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Will the MasterCraft WWA Rider Experience (MCFT) include youth or pro development opportunities?
