MasterCraft Launches All-New X22, Continuing to Set the Standard in the Premium Towboat Space

Rhea-AI Summary

MasterCraft (NASDAQ: MCFT) on Jan 8, 2026 introduced the all-new X22, a ground-up redesign of its 22-foot premium towboat that debuts at the Atlanta Boat Show on Jan 9.

The X22 features 3,800 lb of ballast, SurfStar wave shaping, a standard Ilmor 6.2L GDI engine and an optional supercharged 6.2L delivering 630 hp and 665 lb-ft torque. Cabin and helm upgrades include dual displays, MasterCraft MyDrive controls, optional observer display and stern thruster, MasterCraft Connect telematics, Z9 powered tower, and Meridian-tuned SoundStage audio.

News Market Reaction

+3.16%

1 alert

+3.16% News Effect

On the day this news was published, MCFT gained 3.16%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Boat length: 22-foot Ballast weight: 3,800 pounds Engine displacement: 6.2L +5 more

8 metrics

Boat length 22-foot Fully redesigned X22 in the 22-foot premium towboat category

Ballast weight 3,800 pounds Ballast used with SurfStar system to shape waves

Engine displacement 6.2L Ilmor 6.2L GDI engine powering the X22

Optional horsepower 630 horsepower Optional supercharged 6.2L engine output

Engine torque 665 pound-feet Torque from optional supercharged 6.2L engine

Tower color options 7 colors Z9 tower available in seven powder-coat colors

Debut date January 9 X22 debut at Atlanta Boat Show at start of boat show season

Founding year 1968 Year MasterCraft was founded

Market Reality Check

Price: $21.53 Vol: Volume 87,459 vs 20-day a...

normal vol

$21.53 Last Close

Volume Volume 87,459 vs 20-day average 119,969 (relative volume 0.73) ahead of the launch headline. normal

Technical Price $20.60 is trading above the 200-day MA at $19.21 before the product news.

Peers on Argus

MCFT was up 1.58% with mixed peer moves: MPX +0.11%, MBUU +0.91%, while WGO, KND...

MCFT was up 1.58% with mixed peer moves: MPX +0.11%, MBUU +0.91%, while WGO, KNDI, and MAMO showed declines, pointing to a more company-specific backdrop.

Historical Context

5 past events · Latest: Dec 17 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 17	Leadership appointment	Positive	+2.3%	New VP named to lead Crest and Balise sales and marketing.
Nov 06	Quarterly earnings	Positive	-5.7%	Stronger Q1 results and raised fiscal 2026 guidance.
Nov 03	Dealership expansion	Positive	-0.7%	New exclusive dealership agreement for Pacific Northwest region.
Oct 23	Earnings call notice	Neutral	+3.0%	Announcement of webcast details for Q1 2026 earnings call.
Oct 15	Marketing partnership	Positive	+0.6%	Multi-year WWA partnership to relaunch Rider Experience tour.

Pattern Detected

Recent news often saw positive reactions to strategic and branding moves, while strong earnings and channel expansion drew mixed or negative price responses.

Recent Company History

Over the last few months, MasterCraft reported stronger fiscal 2026 Q1 results with higher net sales, margins, and raised full-year guidance on Nov 6, 2025, yet the stock fell 5.73% over 24 hours. Strategic and branding news, including a new VP of Sales & Marketing for Crest and Balise on Dec 17, 2025 and a multi-year partnership with the World Wake Association on Oct 15, 2025, coincided with modest gains. The new X22 launch extends this pattern of product and brand-focused updates following financial strength.

Market Pulse Summary

This announcement introduces a fully redesigned X22 towboat that extends MasterCraft’s premium X Ser...

Analysis

This announcement introduces a fully redesigned X22 towboat that extends MasterCraft’s premium X Series with a 22-foot model focused on performance, luxury, and technology. Key elements include 3,800 pounds of ballast with the SurfStar system, advanced helm displays, and an optional 6.2L supercharged engine delivering 630 horsepower and 665 pound-feet of torque. In context of recent earnings strength and marketing initiatives, investors may watch how the X22 influences dealer demand, mix, and brand positioning within premium watersports boats.

Key Terms

ballast, horsepower, torque, telematics

4 terms

ballast technical

"SurfStar system and 3,800 pounds of ballast, creates waves that are bigger"

Ballast is a stabilizing element—often cash, low-risk bonds, gold, or other steady assets—added to an investment portfolio to reduce swings in value, like weight placed low in a boat to keep it from tipping. It matters to investors because ballast smooths returns, cushions losses during market storms and preserves buying power, enabling a steadier path toward long-term goals without chasing every rise.

horsepower technical

"supercharged 6.2L engine delivering 630 horsepower and 665 pound-feet of torque"

Horsepower is a unit that measures how much work an engine, motor, or machine can do over time—think of it as how fast a vehicle or piece of equipment can lift or move weight. For investors, horsepower signals product performance and capability, which influence customer demand, operating costs, efficiency and regulatory compliance, all of which can affect sales, margins and competitive position.

torque technical

"630 horsepower and 665 pound-feet of torque. Every ride benefits from precision"

Torque is the twisting force that makes something spin or turn—think of the push you apply when opening a jar or using a wrench. For investors, torque matters because it directly affects how well engines, motors, drills and other machinery perform and handle loads; higher or more reliable torque can mean better product performance, fewer failures, stronger sales, and clearer competitive advantages or cost implications for manufacturers and suppliers.

telematics technical

"Built-in telematics through MasterCraft Connect offers remote diagnostics, battery"

Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.

AI-generated analysis. Not financial advice.

Distilled from the X Family’s luxury, performance, and precision, the fully redesigned X22 elevates the 22-foot category with sharper performance, smarter design, and unmistakable intent

VONORE, Tenn., Jan. 08, 2026 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, today introduced the all-new X22, a ground-up redesign that reshapes expectations for what a 22-foot premium towboat can deliver. Purpose-built to dominate its size class, the X22 carries the DNA of the brand’s luxury X Series while standing firmly on its own – more precise, more capable, and more refined than its renowned predecessor.

“For years, the X Family has set the standard where premium performance and luxury intersect in towboats,” said Krista Schipner, MasterCraft’s Vice President of Marketing. “With the X22, we’ve distilled that DNA into a 22-foot package that is sharper, smarter, and more purposeful. Every inch was reimagined, every line sharpened, and every detail dialed in to deliver a boat that elevates the experience both onboard and behind the boat.”

Sharper Performance & Innovation
Drawing inspiration from its larger sibling, the X24, the X22 builds on the innovation by refining the engineering and delivering enhanced agility, sharper handling, and a more commanding experience on the water. The meticulous redesign, combined with MasterCraft’s SurfStar system and 3,800 pounds of ballast, creates waves that are bigger, cleaner, and more adjustable than ever in a 22-foot boat. Rapid Surf presets make it easy for beginners to get started, while Custom Surf allows riders to sculpt the wave exactly how they want it.

The helm integrates a dual-display layout mirroring the X24 experience. A panoramic center screen delivers core driving information, while a right-hand touchscreen controls surf settings, profiles, maps, cameras, lighting, and audio. MasterCraft MyDrive provides intuitive, dial-based control for frequently used features. Optional enhancements – including an observer display for the crew and a stern thruster for the captain – combine to give effortless, intuitive control over the boat in every scenario, from precise maneuvering to behind-the-boat performance.

Under the hatch, the Ilmor 6.2L GDI engine provides reliable, repeatable performance, with an optional supercharged 6.2L engine delivering 630 horsepower and 665 pound-feet of torque. Every ride benefits from precision, consistency, and a level of control rarely found in a 22-foot boat.

Design & Usability
The X22’s exterior and interior elevate everyday life on the water. An all-new design with sculpted side strakes, aggressive lines, and automotive-level finishes give the new X22 a bold, eye-catching presence. Every surface was thoughtfully refined, underscoring MasterCraft’s relentless focus on sophisticated craftsmanship.

The transom, scaled from the X24, features oversized loungers and dual rear storage compartments capable of holding up to four boards in padded, removable bags on integrated tracks. Additional compartments accommodate ropes, towels, and gear, while integrated cupholders, flip-down swimsteps, and thoughtful ingress/egress combine comfort and convenience.

Inside, the cabin feels spacious and sculpted. Gunwales were pushed outward, seating deepened, and finishes upgraded with elevated upholstery detailing, floating alcoves, and backlit accents. Integrated cubbies, wireless charging, and subtle speaker placement maintain clean lines while keeping everything at hand. Drain channels and solid hinges ensure long-lasting functionality.

Up front, the thoughtful engineering continues; bow seating is deep and secure, with fold-down armrests, a filler cushion for a full lounge, and a dedicated anchor locker complete with its own hidden cleat that keeps mud and moisture out of the interior. The Z9 tower is fully powered, available in seven powder-coat colors, and features anodized metal accents, integrated hooks, optional board racks, and SoundPods that define the X22’s silhouette. Heritage and Premium Rigid Bimini options provide ample overhead shade and integrated board storage, seamlessly designed into the tower for a refined and cohesive aesthetic.

The SoundStage Audio system, developed in partnership with Meridian, delivers immersive, rich sound, while the optional MAAX transom system turns the rear of the boat into a dedicated audio experience for behind-the-boat riders. Built-in telematics through MasterCraft Connect offers remote diagnostics, battery management, and system monitoring, ensuring owners have peace of mind alongside luxury and performance.

Every detail in the X22 is meticulously crafted, every system thoughtfully integrated, and every ride designed to deliver an experience that elevates expectations for a 22-foot premium towboat.

Experience the All-New, Reimagined X22
The all-new X22 will make its debut at the start of boat show season at the Atlanta Boat Show on January 9. To learn more about the X22 and discover why it dominates its class, visit the MasterCraft website or contact your local MasterCraft dealer to schedule a demo.

For more details, visit www.MasterCraft.com and follow along on Instagram, YouTube, X, and Facebook.

MasterCraft is driven by a mission to deliver industry-leading quality, uncompromising comfort, and precision craftsmanship in every model. From hull to helm, each boat is engineered with meticulous attention to detail, ensuring durability and performance that exceed industry-standards. Designed with both the driver and rider in mind, MasterCraft prioritizes on-water comfort through innovative seating, intuitive controls, and superior ride stability. Above all, the brand is renowned for its unmatched wave and wake performance, consistently pushing the boundaries to provide the perfect pull for wakeboarders, wakesurfers, and skiers alike—setting the standard for excellence on the water.

About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com

Media Contact:
Kim Ramos
The Brand Amp
Kim@thebrandamp.com

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/7b633077-7d0f-418c-a399-400f26f435c5

https://www.globenewswire.com/NewsRoom/AttachmentNg/5e7eb638-f7a7-46bd-af8a-3a546801f65c

https://www.globenewswire.com/NewsRoom/AttachmentNg/87c4ce68-6c07-4081-abde-60a81bfd7842

FAQ

When will MasterCraft (MCFT) debut the new X22 and where can investors see it?

The X22 debuts at the Atlanta Boat Show on January 9, 2026; demos are available through MasterCraft dealers and the company website.

What engine options and power does the MasterCraft X22 (MCFT) offer?

The X22 ships with an Ilmor 6.2L GDI engine as standard and offers an optional supercharged 6.2L rated at 630 hp and 665 lb-ft torque.

How does the X22 improve wake performance for MasterCraft (MCFT) owners?

The X22 uses 3,800 lb of ballast plus the SurfStar system and presets to create larger, cleaner, and adjustable wakes in a 22-foot boat.

What onboard technology does the MasterCraft X22 (MCFT) include for drivers and owners?

Key tech includes a dual-display helm, MasterCraft MyDrive controls, optional observer display and stern thruster, MasterCraft Connect telematics, and Meridian-tuned SoundStage audio.

What design and usability features distinguish the MasterCraft X22 (MCFT)?

Notable features are sculpted exterior lines, oversized transom loungers, dual rear storage for up to four boards, deeper seating, wireless charging, and a powered Z9 tower with optional board racks.