Marchex Launches Freshpaint Integration to Advance Healthcare Marketing Optimization

Key Terms

roas financial

Return on Ad Spend (ROAS) measures how much revenue a company earns for each dollar spent on advertising — for example, a ROAS of 4 means $4 of sales for every $1 spent. Investors use it like a fuel-efficiency gauge for marketing: higher ROAS means advertising is generating sales more efficiently, which can boost profitability and help assess whether ad spending is likely to drive sustainable growth.

ai-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

conversation intelligence technical

A software-driven process that listens to and analyzes recorded calls, messages, meetings and chat transcripts to pull out patterns, sentiment and key topics. For investors, it turns everyday customer and sales conversations into measurable signals about demand, product problems, management effectiveness or regulatory risks—like a smart analyst that reads every customer call to show whether a business is growing, struggling, or exposed to trouble.

protected health information regulatory

Protected health information is any personal medical or health-related data that can identify an individual—examples include diagnoses, treatment records, test results, insurance details, or an address when tied to health information. It matters to investors because organizations that collect, store or share this data face strict privacy laws, high breach and liability risk, and potential fines or reputational damage, making PHI a valuable but legally sensitive asset.

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The integration enables healthcare marketers to improve ROAS, optimize campaigns, and enhance automated bidding with compliant, high-fidelity data.

SEATTLE--(BUSINESS WIRE)-- Marchex^® (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced the launch of a new integration with Freshpaint, a platform built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment.

Freshpaint’s data platform enables healthcare organizations to securely connect and activate data across channels, so that they can link marketing spend to outcomes while safeguarding patient privacy and complying with industry regulations.

Empowering Healthcare Marketers with Stronger Outcomes

The Marchex-Freshpaint integration allows healthcare marketers to seamlessly connect rich inbound call and conversation data with downstream marketing platforms, so that they can easily associate digital marketing activity with phone-based patient scheduling, without putting protected health information at risk. By leveraging advanced data capture and attribution, healthcare organizations can drive stronger marketing outcomes while operating compliantly within highly regulated healthcare environments, unlocking new opportunities for campaign optimization, patient segmentation, and patient journey management.

“Integrating Marchex’s industry-specific conversation intelligence with Freshpaint’s leading privacy-by-design infrastructure gives marketers clearer visibility into the patient interactions that shape demand,” said Troy Hartless, President and CRO at Marchex. “Together, we’re enabling organizations to activate conversation data with precision, tie marketing efforts directly to booked appointments, and unlock more efficient growth across the patient journey.”

“Healthcare marketers are under pressure to drive measurable growth on fixed budgets, and they shouldn’t have to choose between performance and compliance,” said Ray Mina, CEO at Freshpaint. “By combining Marchex’s conversation intelligence with Freshpaint’s privacy-first infrastructure, we’re helping teams turn privacy into a strategic advantage — so they can connect data to real appointment outcomes, prove what works, and optimize campaigns with confidence.”

Through Marchex’s AI-powered conversation intelligence solution, integrated with Freshpaint, healthcare marketers gain deeper insights into patient access, appointment scheduling outcomes, and patients’ call-driven care navigation as they manage their care.

Driving Innovation and Differentiation

Uniting Marchex’s conversation intelligence with Freshpaint’s compliant data infrastructure, healthcare marketers can elevate appointment volumes and patient acquisition through campaign optimization and improved automated bidding that attract more targeted, high-value leads.

Integration Features and Benefits

• Advanced Data Capture - Marchex captures and securely transmits call events to Freshpaint, including session data, attribution details, and rich conversation signal data, such as sentiment, patient type, lead outcome, and topics, fueling better patient acquisition outcomes through more precise targeting, attribution, and journey insights.
• Comprehensive Marketing Capabilities - The integrated solution enables clients to optimize campaigns, segment audiences, track patient journeys, and attribute marketing performance to scheduled appointments or visits, while complying with healthcare privacy regulations.
• Patient Journey Completeness - The integration supports both session-based and offline calls, giving teams more comprehensive insights into the patient journey and the touchpoints that drive appointments and visits.

About Freshpaint

Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations – including enterprise providers, payers, digital health companies, agencies, and consumer health brands – so that marketers are empowered to stretch fixed budgets, prove what’s working, and turn privacy into a strategic advantage that fuels performance.

To learn more, visit freshpaint.io and follow Freshpaint on LinkedIn.

About Marchex

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world’s most innovative and successful brands.

Please visit www.marchex.com, www.marchex.com/blog or @marchex on X (formerly Twitter) (x.com/Marchex), where Marchex discloses material information from time to time about the company and its business.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260324447404/en/

Public Relations
Scott Rupp
srupp@marchex.com

Source: Marchex