Mercury Insurance Creates a New Vibe for Texas Music Fans at Dos Equis Pavilion

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Mercury Insurance (NYSE:MCY) has announced its 2025 sponsorship of the Dos Equis Pavilion at Fair Park in Dallas, marking its entry into the Texas live music scene. The company has partnered with artist Nigel Sussman to create a vibrant mural celebrating Dallas/Fort Worth culture, which was unveiled at the Jonas Brothers' JONAS20 tour on August 31, 2025.

The sponsorship includes exclusive benefits for Mercury policyholders, such as Fast Lane entry and complimentary lawn chair rentals. The company will expand its presence in 2026 by becoming the title sponsor of the venue's Summer Concert Series, rebranding it as the Mercury Insurance Concert Series (MICS).

Immersive Art, Exclusive Perks and Unforgettable Fan Experiences Highlight Mercury's First Season in Texas

LOS ANGELES, Sept. 8, 2025 /PRNewswire/ -- Dallas has a rich history of live music, from blues and jazz to country and rock. Mercury Insurance is adding a new beat that bridges the past with the future by bringing its long-standing commitment to live music to Dos Equis Pavilion at Fair Park.

Mercury's 2025 sponsorship of the Dos Equis Pavilion is more than putting a name on a marquee — its promise is to enhance every show with experiences designed to make each night more memorable and special for fans. From an art installation that celebrates music history and the city's culture, to thoughtful perks that reward Mercury customers, the company is finding fresh ways to make concertgoers feel like part of something bigger.

"Mercury Insurance has a long history of supporting live music," said Erik Thompson, VP and Chief Marketing Officer at Mercury Insurance. "Music has the power not only to entertain, but to bring people together, and that's something we could all use right now."

Mercury is partnering with world renowned artist, Nigel Sussman, who has transformed a wall of the Pavilion into a vibrant love letter to the Dallas/Fort Worth area, celebrating landmarks and symbols that celebrate the Lone Star State's unique culture and history. Mercury's relationship with Sussman has previously been on display at Crypto.com Arena in Los Angeles, where he created a mural for L.A. Kings hockey fans, and at North Island Credit Union Amphitheatre in San Diego.

The mural was unveiled on Sunday, August 31, 2025, at the sold-out Dallas stop of the Jonas Brothers' JONAS20: Greetings from Your Hometown Tour.

To share the experience of art and music with music lovers everywhere, fans are encouraged to take a photo in front of the mural and share it on social media along with the hashtag #MercuryMusic. Those who do could be rewarded with tickets to a future show.

"Nigel has outdone himself with this incredible mural, and we are thrilled to share it with Dallas/Ft. Worth metroplex music fans," said Thompson. "There are so many hidden gems included in the piece that people will undoubtedly find something new each time they see it."

Mercury policyholders will also be treated to some special touches throughout the season, including free Fast Lane entry into the venue and complimentary lawn chair rentals (while supplies last). Anyone who wants to learn more about Mercury's Dos Equis Pavilion experiences and customer benefits should visit Mercury's Sounds of Summer website.

And the partnership is just beginning. In 2026, Mercury Insurance will officially take over as the title sponsor of the venue's Summer Concert Series, relaunching the celebrated Mercury Insurance Concert Series (MICS) with a Texas twist.

For Mercury, it's all about honoring the joy people find in live music — and making those nights even brighter for Dallas-area music fans.

To watch a short clip about the Mercury mural at Dos Equis Pavilion, click here.

About Mercury Insurance

Mercury Insurance (NYSE: MCY) is a multiple-line insurance carrier predominantly offering personal auto, homeowners, renters and commercial insurance through a network of independent agents in Arizona, California, Georgia, Illinois, Nevada, New Jersey, New York, Oklahoma, Texas and Virginia, as well as auto insurance in Florida. Mercury writes other lines of insurance in various states, including commercial, business owners and business auto, landlord, home-sharing, ride-hailing and mechanical protection insurance.

Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through more than 4,200 employees and a network of more than 6,340 independent agents in 11 states. Mercury has earned an "A" rating from A.M. Best, as well as "Best Auto Insurance Company" designations from Forbes and Insure.com. For more information visit www.MercuryInsurance.com or follow the company on X, Instagram or Facebook.

 

 

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SOURCE Mercury Insurance

FAQ

What benefits do Mercury Insurance policyholders get at Dos Equis Pavilion in 2025?

Mercury Insurance policyholders receive Fast Lane entry into the venue and complimentary lawn chair rentals (while supplies last).

When will Mercury Insurance (MCY) become the title sponsor of Dos Equis Pavilion's Summer Concert Series?

Mercury Insurance will become the title sponsor in 2026, rebranding it as the Mercury Insurance Concert Series (MICS).

What special art installation has Mercury Insurance added to Dos Equis Pavilion?

Mercury partnered with artist Nigel Sussman to create a vibrant mural celebrating Dallas/Fort Worth culture and landmarks, unveiled on August 31, 2025.

How can fans participate in Mercury Insurance's social media campaign at Dos Equis Pavilion?

Fans can take photos in front of the mural and share them on social media with the hashtag #MercuryMusic for a chance to win tickets to future shows.