f'real Brings Back Birthday Cake Milkshake With a Golden OREO Cookie Twist

Rhea-AI Summary

Mondelēz International (NASDAQ: MDLZ), through a licensing partnership with f'real, has introduced the limited-time Golden OREO Birthday Cake Milkshake, the first-ever Golden OREO licensed frozen beverage. The 12-ounce, blend-it-yourself shake combines f'real's most-requested Birthday Cake flavor with real Golden OREO cookie crumbles and rainbow sprinkles.

According to f'real, the product is available starting August 24, 2026 at more than 17,000 U.S. retail locations, including major convenience chains, at a suggested retail price of $3.99. Mondelēz highlights Golden OREO as generating $243.5 million in annual retail sales with 99% U.S. brand recognition.

Positive

• First Golden OREO frozen beverage expands licensed usage of the brand into on-the-go milkshakes
• 17,000+ U.S. locations offer the Golden OREO Birthday Cake Milkshake from launch
• Golden OREO cited at $243.5 million in annual retail sales and 99% brand recognition, reinforcing brand strength
• $3.99 SRP 12-ounce format positioned for broad convenience retail adoption

Negative

• None.

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The blend-it-yourself milkshake debuts as the first-ever Golden OREO licensed frozen beverage, combining f'real's most-requested flavor comeback with the iconic taste of Golden OREO cookies

BUFFALO, N.Y., Aug. 24, 2026 /PRNewswire/ -- The wait is over. f'real, the makers of on‑the‑go, blend‑it‑yourself (BIY) milkshakes and smoothies, partners with the OREO brand to debut a new treat: the Golden OREO Birthday Cake Milkshake. Available for a limited time beginning today at retail locations nationwide, as part of a licensing relationship with Mondelēz International, the new shake brings back f'real's most-requested flavor, Birthday Cake, blended for the first time with real Golden OREO Cookie crumbles and rainbow sprinkles.

For Golden OREO cookie fans f'real's blend-it-yourself format introduces a completely new way to enjoy the iconic cookie

Have your cake and drink it too. The Golden OREO Birthday Cake Milkshake is a match made in milkshake heaven. Made with real milk, the shake blends together the golden crunch and vanilla-forward flavor of Golden OREO Cookies with rich, festive cake batter that evokes memories of eating batter straight from the bowl, finished with rainbow sprinkles that offer a colorful surprise in every sip. It's the perfect balance of sweet creaminess and celebratory crunchiness: familiar enough to feel nostalgic, exciting enough to feel brand new.

The combination has been a long time coming. Birthday Cake has been f'real's most-requested flavor on social since its 2023 limited run and OREO Cookies & Cream has held its spot as the brand's No. 1 selling milkshake for years, a true fan favorite that keeps consumers coming back for more. With Golden OREO driving $243.5 million in annual retail sales¹ and 99% brand recognition nationwide, this is the kind of highly anticipated, limited-time release that f'real fans have been waiting for.

For Golden OREO cookie fans, f'real's blend-it-yourself format introduces a completely new way to enjoy the iconic cookie, in a customizable, on-the-go frozen milkshake for the very first time. For f'real fans, it's the return of two flavors they've been asking for, blended their way, in just minutes. Just pick a cup from the freezer, peel off the lid and place it in the blender to enjoy a custom milkshake. With three thickness options, every shake is made exactly to order and can be personalized at the touch of a button.

"Birthday Cake is the flavor our fans have been asking for since the day it left shelves and our OREO Cookies & Cream has been a consistent top seller for a reason — our consumers are obsessed with OREO cookie in milkshake form," said Rich Products Vice President of Customer & Consumer Brand Marketing Megan Grinstead. "Golden OREO cookies in a milkshake is brand new to f'real and OREO fans alike. When we decided to bring back Birthday Cake as a Limited-Edition flavor, incorporating Golden OREO cookies felt like the perfect way to make it even more special. It's a celebration-worthy flavor combination that delivers something new and exciting in every sip and we can't wait for everyone to experience it."

Beginning today, the Golden OREO Birthday Cake Milkshake is available for a limited time at more than 17,000 retail locations nationwide, from convenience stores to college campuses and entertainment venues, including Maverik, Kwik Trip, Sheetz, Circle K, Yesway, RaceTrac, Weigel's, Royal Farms and more. The suggested retail price for each 12-ounce milkshake is $3.99.

To discover the new flavor, explore f'real's full lineup of customizable shakes, smoothies and freezes, or find a blender near you, visit freal.com or follow @therealfreal on Instagram, TikTok and Facebook.

Media Contact
Demonstrate x DDW for f'real
frealpr@demonstratepr.com 
415.400.4214

About f'real
f'real is a fast-growing company that designs, sells and markets blend-it-yourself milkshakes, smoothies and freezes, all made from honest ingredients, in more than 17,000 locations across the U.S. and Canada including convenience stores, colleges and universities, theaters and military bases. The patented in-store blending system creates delicious, authentic frozen beverages at the touch of a button in about a minute. As the No. 1 frozen novelty offering in convenience stores, f'real's success can be attributed to continued innovation in the category and the quality of its products. f'real foods is a wholly-owned subsidiary of Rich Products Corporation. For more information, please visit freal.com or follow on TikTok, Instagram and Facebook.

About Rich's
Rich Products Corporation ("Rich's") is a family-owned food company dedicated to inspiring possibilities. Rich's portfolio spans cakes, icings, pizza, appetizers, specialty toppings and more, serving customers across foodservice, retail, in-store bakery, deli and prepared foods. Operating in over 100 locations globally with annual sales exceeding $5.8 billion, Rich's is a global leader committed to delivering innovative solutions that help customers compete and grow. Learn more at richsusa.com.

About OREO^® Cookie
OREO is AMERICA'S FAVORITE COOKIE, available in more than 100 countries around the globe. Over 60 billion OREO cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO cookies have been sold since the first OREO biscuit was developed in 1912. For more information, follow OREO on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @OREO or on Instagram @OREO.

About Mondelēz International, Inc
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit mondelezinternational.com or follow the company on Twitter.

¹ Nielsen x AOC Plus Convenience – 52 Weeks 6/22/24.

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SOURCE f’real

FAQ

What is the new Golden OREO Birthday Cake Milkshake linked to MDLZ?

The Golden OREO Birthday Cake Milkshake is a limited-time, blend-it-yourself frozen beverage featuring Golden OREO cookie crumbles and Birthday Cake flavor. According to f'real, it combines real milk, cake-batter flavor and rainbow sprinkles in a customizable, on-the-go 12-ounce milkshake format.

When did the Golden OREO Birthday Cake Milkshake launch for Mondelēz (MDLZ) and f'real?

The Golden OREO Birthday Cake Milkshake became available on August 24, 2026, for a limited time. According to f'real, it is offered starting that date across more than 17,000 U.S. retail locations, including convenience stores, college campuses and entertainment venues.

Where can consumers buy the Golden OREO Birthday Cake Milkshake associated with MDLZ?

The Golden OREO Birthday Cake Milkshake is available at over 17,000 locations nationwide. According to f'real, retailers include chains such as Maverik, Kwik Trip, Sheetz, Circle K, Yesway, RaceTrac, Weigel's, Royal Farms and other convenience and on-the-go venues.

How much does the Golden OREO Birthday Cake Milkshake cost at retail?

The suggested retail price for the 12-ounce Golden OREO Birthday Cake Milkshake is $3.99. According to f'real, consumers select a cup from the freezer, then use in-store blenders with three thickness options to create a custom milkshake at that price point.

Why is the Golden OREO Birthday Cake Milkshake important for Mondelēz (MDLZ) investors?

The product extends the Golden OREO brand into licensed frozen beverages through f'real locations. According to Mondelēz International, Golden OREO drives about $243.5 million in annual retail sales with 99% U.S. brand recognition, supporting brand visibility and consumer engagement.

Is the Golden OREO Birthday Cake Milkshake a limited-time flavor for f'real and MDLZ?

Yes, the Golden OREO Birthday Cake Milkshake is explicitly described as a limited-time offering. According to f'real, the flavor returns Birthday Cake as a Limited-Edition option while introducing Golden OREO cookie pieces in a new blend-it-yourself milkshake experience.