The Zbar Brand and KABOOM! Extend Partnership Through 2028 and Celebrate with Team Playground Build in Oakland, California
Rhea-AI Summary
Mondelēz (NASDAQ:MDLZ), through its Zbar brand, extended its partnership with nonprofit KABOOM! from two to four years, now running 2024–2028, with a total contribution of $1.6 million. According to the company, the collaboration aims to support the creation of 20 new Nature Exploration Areas and provide about 50,000 kids with access to nature-based, climate-friendly playspaces, while also supporting four new pieces of legislation that promote outdoor recreation opportunities for children.
The extension was celebrated on July 15, 2026, with the Zbar brand and KABOOM!’s first joint playground build at Martin Luther King, Jr. Preschool in Oakland, California, where more than 100 volunteers helped transform the school’s outdoor area into a nature-inspired “Living Schoolyard.”
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Partnership expansion was marked by the Zbar brand and KABOOM!'s first joint, hands-on community build, with over 100 volunteers transforming the Martin Luther King, Jr. Preschool's outdoor space
The Zbar brand and KABOOM!'s four-year partnership (2024-2028) is a national commitment to help support the creation of 20 new Nature Exploration Areas, such as the new
Bringing Outdoor, Nature-Based Play to
On July 15, employee volunteers from the Zbar brand, Mondelēz International and KABOOM! in partnership with volunteers from the Oakland Unified School District, First 5 Alameda County and the local
Designed with input from students and educators, the new playspace incorporates climate-friendly, natural elements. With boulders and reclaimed tree trunks for climbing and dreaming, outdoor spaces for learning, and trees for shade and climate resilience, the finished playspace is an environment where kids' active play promotes their physical and mental health, and academic and social-emotional skills. The new playspace will provide thousands of
"The Zbar brand believes kids are born with an appetite for adventure, and every child deserves the opportunity to get outside, explore and experience the many benefits of active play," said Valerie Van Arkel, Director of Marketing for Zbar at Mondelēz International. "We're proud to extend the Zbar brand partnership with KABOOM! to 2028, and celebrate together with our first joint hands-on build as we honor our shared mission to help give kids access to high-quality nature playspaces for years to come."
The Zbar brand and KABOOM!'s initiative focuses on expanding access to nature-based, climate-friendly playgrounds for communities nationwide and creating opportunities for kids to experience the physical, social-emotional benefits of outdoor play where they are needed most. Builds are created with KABOOM!'s climate-forward playground design, incorporating natural elements like trees and shade structures, and often replacing heat-retaining materials with cooler, sustainable alternatives.
"Access to outdoor play is essential to every child's health, happiness and development, yet too many kids still lack quality places to play," said Lysa Ratliff, Chief Executive Officer of KABOOM!. "This week's playground transformation in
For more information on the Zbar brand's partnership with KABOOM!, visit clifbar.com/zbar or follow the Zbar brand on Instagram, TikTok and Facebook.
About CLIF BAR
For more than 30 years, the CLIF brand has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, the CLIF brand became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately
About KABOOM!
KABOOM! is the national nonprofit committed to ending playspace inequity – the reality that quality places to play are not available to every child, especially in communities of color. Since 1996, KABOOM! has partnered with kids, communities, and public and private partners to transform 17,000+ playspaces, expanding access to the physical, mental, and social benefits of play for more than 12 million kids nationwide. As KABOOM! celebrates its 30th year, the organization is focused on community-driven solutions through public-private partnerships, research, policy, and advocacy to elevate the current state of our kids and center youth voice in shaping equitable access to playspaces and nature. Together with partners across sectors, KABOOM! is building the play infrastructure kids need to grow up happy and healthy for generations to come. Learn more at kaboom.org or join the conversation on Facebook, Instagram, and LinkedIn.
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SOURCE Mondelēz International