23andMe Launches Month-Long Initiative to Amplify ARRAY’s “Seat16” Program for Acclaimed Film ORIGIN by Ava DuVernay
23andMe Holding Co. (Nasdaq: ME) has announced a month-long initiative to support Ava DuVernay's new film ORIGIN and its groundbreaking Seat16 program. The program allows anyone to gift $16 or more to purchase an ORIGIN movie ticket for a young person who might not otherwise be able to afford it. 23andMe will donate 100 seats daily for 23 days to support the program, ensuring that 10,000 young people across the nation get to experience ORIGIN. The film, inspired by Pulitzer Prize-winning journalist Isabel Wilkerson's novel 'Caste: The Origin of Our Discontents,' explores the mystery of history, the wonders of romance, and a fight for our future, while investigating the global phenomenon of caste and its dark influence on society. With an expansive cast that includes Academy Award nominee Aunjanue Ellis-Taylor, Jon Bernthal, and Niecy Nash-Betts, the film aims to educate a new generation through its storytelling.
01/30/2024 - 10:12 PM
“Seat 16” program allows audiences to share the critically acclaimed film with teens across the country
SUNNYVALE, Calif., Jan. 30, 2024 (GLOBE NEWSWIRE) -- 23andMe Holding Co. (Nasdaq: ME) (23andMe), a leading genetic health and biopharmaceutical company, announced a month-long initiative to amplify Ava DuVernay’s new film ORIGIN Seat16 $16 or more to purchase an ORIGIN movie ticket for a young person who might not otherwise be able to purchase a ticket to the film. For 23 days, 23andMe will donate 100 seats daily to support the program.
ARRAY, the multi-platform arts and social impact collective founded by Ava DuVernay, created the Seat16 initiative to ensure that 10,000 young people across the nation get to experience ORIGIN .
Written, directed, and produced by Academy Award nominee Ava DuVernay, ORIGIN explores the mystery of history, the wonders of romance, and a fight for our future. While investigating the global phenomenon of caste and its dark influence on society, a journalist faces unfathomable personal loss and uncovers the beauty of human resilience. With an expansive cast that includes Academy Award nominee Aunjanue Ellis-Taylor, Jon Bernthal, and Niecy Nash-Betts, the film was inspired by Pulitzer Prize-winning journalist Isabel Wilkerson's novel Caste: The Origin of Our Discontents .
“It’s a scientific fact we are all 99.5 percent genetically identical. We are more alike than we are different and sometimes people forget humans have created hierarchies and caste systems. As a brand we focus on the knowledge that we are all connected, equally, through our DNA,” said Tracy Keim, Chief Brand Officer at 23andMe. “Supporting Ava DuVernay, ARRAY and the ORIGIN team by purchasing tickets for young adults through their Seat 16 program, encourages a new generation to have the opportunity to be educated through the film’s storytelling about our connection, not our differences.”
View the film's trailer here
About 23andMe www.23andMe.com
Contacts press@23andMe.com
What is 23andMe Holding Co.'s ticker symbol?
23andMe Holding Co.'s ticker symbol is ME.
What is the Seat16 program?
The Seat16 program allows anyone to gift $16 or more to purchase an ORIGIN movie ticket for a young person who might not otherwise be able to afford it.
How many seats will 23andMe donate daily for the Seat16 program?
23andMe will donate 100 seats daily for 23 days to support the Seat16 program, ensuring that 10,000 young people across the nation get to experience ORIGIN.
What is the film ORIGIN about?
The film ORIGIN explores the mystery of history, the wonders of romance, and a fight for our future, while investigating the global phenomenon of caste and its dark influence on society. It aims to educate a new generation through its storytelling.
