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DATA BREACH- 23andMe Holding Co Consumers May be Affected

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23andMe (ME) suffered a massive data leak, compromising personal information of over 4 million users. The attack targeted data such as full name, birth year, email address, genetic ancestry, potential relatives, and geolocation.
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  • The data leak could lead to potential privacy and security concerns for 23andMe users, impacting the company's reputation and user trust.

The recent data breach at 23andMe represents a significant cybersecurity failure with far-reaching implications. The exposure of sensitive personal and genetic information could lead to a loss of consumer trust, which is paramount in the genomics industry. Companies in this sector rely heavily on the confidence that individuals have in their data handling and privacy protocols. The immediate impact could be seen in the form of legal repercussions, costs associated with bolstering cybersecurity measures and potential compensation for affected users. In the long term, the company may face increased scrutiny from regulators and could see a decline in user engagement.

Furthermore, the data compromised has a unique sensitivity given its genetic nature. Unlike a credit card number, genetic information cannot be changed, so the breach has permanent implications for those affected. This incident underscores the need for robust encryption and strict access controls in handling such sensitive data. The stock market reaction to such an event typically reflects the anticipated impact on the company's future earnings and reputation, which could be substantial in this case.

The data leak at 23andMe is likely to have a tangible impact on their financial performance. The immediate costs will include crisis management, strengthening cybersecurity infrastructure and legal fees. There is also the potential for fines from regulatory bodies and class-action lawsuits from customers, which can be significant. Moreover, the breach could deter new customers and prompt existing ones to reconsider their association with the company, thereby affecting revenue streams.

Investors will be closely monitoring the company's response to the breach, including measures taken to prevent future incidents and communication with stakeholders. The effectiveness of these actions will play a crucial role in mitigating the financial impact and restoring investor confidence. It's also worth noting that the breach could affect partnerships and collaborations, as trust is a critical component in data-sharing agreements.

From a legal standpoint, the data leak at 23andMe raises several concerns. The company will need to navigate a complex landscape of privacy laws, such as the General Data Protection Regulation (GDPR) in Europe and various state laws in the United States like the California Consumer Privacy Act (CCPA). Non-compliance with these regulations can result in hefty fines. Additionally, the breach may lead to litigation risks including class action suits filed on behalf of the users whose data was compromised.

The legal response will also be shaped by the nature of the leaked information. Genetic data is considered particularly sensitive under many privacy laws, potentially increasing the severity of legal action against the company. The incident highlights the importance of compliance with data protection laws and the implementation of industry-standard security measures to safeguard against such breaches.

NEW YORK, NY / ACCESSWIRE / January 19, 2024 / 23andMe, a popular personal genomics and DNA analysis company run by 23andMe Holding Co. ("23 and Me") (NASDAQ:ME), recently suffered a massive data leak. The attack targeted the personal information of 23andMe users -more than 4 million people- compromising individual's personal information such as full name, birth year, email address, and sex, along with information on genetic ancestry, potential relatives, and geolocation.

WHAT'S THIS ABOUT? Compensation may be available for 23andMe customers who received notice that their personal information had been breached.

WHY AM I ENTITLED TO COMPENSATION? Data breaches are serious matters that can cause long term damage. Hackers break into networks so that they can steal your personal information to sell it on the dark web or commit identity theft, financial theft, or other frauds. The company may be liable for failing to secure your privacy.

HOW DO I KNOW IF I WAS AFFECTED? If you received a data breach notification letter from 23andMe, you are affected. Follow the link below to find out if you may be eligible for compensation.

Levi Korsinsky, LLP is investigating whether affected customers are entitled to compensation. If you have received a notice about the data breach, you may be entitled to compensation. There is no cost or obligation to participate. Follow the link below to find out more:

https://bit.ly/3sYm8Cn

Levi & Korsinsky is a nationally recognized consumer advocacy law firm that has recovered hundreds of millions of dollars against large corporations. The firm's team of over 70 extraordinary attorneys and professionals have a winning track record going against the most powerful defense attorneys in the world and know how to maximize your compensation. The firm is a 100% contingency firm - we don't get paid unless you get paid! Please visit us as www.zlk.com for more information. Attorney Advertising. Prior results do not guarantee similar outcomes.

CONTACT:
Levi & Korsinsky, LLP
Joseph E. Levi, Esq.
Ed Korsinsky, Esq.
33 Whitehall Street, 17th Floor
New York, NY 10004
jlevi@levikorsinsky.com
Tel: (212) 363-7500
Fax: (212) 363-7171
https://zlk.com/

SOURCE: Levi & Korsinsky, LLP



View the original press release on accesswire.com

23andMe (ME) suffered a massive data leak, compromising personal information of over 4 million users.

The attack targeted the personal information of over 4 million 23andMe users.

The compromised information includes full name, birth year, email address, genetic ancestry, potential relatives, and geolocation.
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23andme is the leading personal genetics company dedicated to helping individuals understand their own genetic information through dna analysis technologies and web-based interactive tools. the company's personal genome service® enables individuals to gain deeper insights into their ancestry and genetic make-up. the vision for 23andme is to personalize healthcare by making and supporting meaningful discoveries through genetic research. 23andme was founded in 2006, and the company is advised by a group of renowned experts in the fields of human genetics, bioinformatics and computer science.