Functional Brands Inc. Announces P2i(TM) by Kirkman(R) as the World's First Prenatal Supplement to Fully Align with FIGO's Transparency Standards - and the First to Comply with California's New SB 646 QR-Code Disclosure Law

Rhea-AI Summary

Functional Brands (NASDAQ: MEHA) announced that P2i by Kirkman Prenatal Multivitamin & Multimineral is the first prenatal supplement to align testing and transparency with FIGO standards and the first prenatal product to comply with California's SB 646 QR-code disclosure law. The product already includes an on-package QR code linking to batch-specific Certificates of Analysis showing results for 120 toxicants and 24 heavy metals, plus microbiological and allergen panels. The company provides searchable public lab reports, downloadable lot summaries, and testing-method documentation for clinicians and consumers.

Argus Dec 2 session

+3.86% close to close Open Argus

Details

News Market Reaction – MEHA

On Dec 2, the day this news came out, MEHA closed 3.86% above the previous close.

Data tracked by StockTitan Argus for the Dec 2 session.

Market Context

This announcement highlights that P2i by Kirkman underwent testing for 120 toxicants and 24 heavy me...

Analysis

This announcement highlights that P2i by Kirkman underwent testing for 120 toxicants and 24 heavy metals, with results accessible via on-package QR codes linking to Certificates of Analysis. It also notes early alignment with California’s SB 646 ahead of its expected January 2027 effective date. In the context of prior disclosures on revenue stability and margin gains, investors may watch how this transparency positioning supports broader commercialization of the Kirkman brand.

Key Figures

Net revenue: $6.5 million Gross margin improvement: 1,300 basis points Toxicants tested: 120 toxicants +5 more

Net revenue

$6.5 million

Consistent net revenue over last three years

Gross margin improvement

1,300 basis points

Improvement over last three years

Toxicants tested

120 toxicants

Comprehensive testing panel for P2i by Kirkman

Heavy metals tested

24 heavy metals

Heavy metal panel for P2i by Kirkman

SB 646 effective date

January 2027

Expected effective date of California SB 646

Direct listing date

November 5, 2025

Functional Brands began trading via direct listing

Share price

$0.38

Pre-news current price vs 52-week range

52-week high

$8.00

Recent 52-week high price level

Historical Context

4 past events · Latest: Dec 08

4 events

1. Dec 08

   Investor conference

   24h Move

   +5.9%

   Announcement of participation in Sidoti virtual investor conference and webcast.

2. Dec 02

   Product transparency

   24h Move

   +3.9%

   P2i prenatal supplement aligned with FIGO standards and California SB 646.

3. Nov 24

   Shareholder letter

   24h Move

   +10.4%

   Shareholder letter detailing direct listing, revenue, margin gains, and growth plan.

4. Nov 10

   Commercial partnership

   24h Move

   +3.3%

   Partnership with Market Performance Group to expand Kirkman brand distribution.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

toxic heavy metals, QR code, Certificate of Analysis, microbiological, +1 more

5 terms

toxic heavy metals medical

"require testing and public disclosure of toxic heavy metals in prenatal supplements"

Toxic heavy metals are naturally occurring elements like lead, mercury, cadmium and arsenic that become dangerous to people, animals and the environment at small concentrations. Investors care because their presence in operations, products, soil or water can trigger regulatory fines, costly cleanups, product recalls, legal claims and damage to sales or reputation — similar to finding rust in a machine that can stop it from running safely and cheaply.

QR code technical

"mandate a QR code on packaging linking directly to detailed test results"

A QR code is a square, two‑dimensional barcode that stores information such as a website link, payment details, or product data and can be read instantly by a smartphone camera. For investors it matters because companies use QR codes to drive customer engagement, speed payments, track inventory, or provide instant access to reports and disclosures—similar to a digital shortcut that connects physical items or ads directly to online actions that can affect sales, costs, and transparency.

Certificate of Analysis technical

"QR code that links to its Certificate of Analysis to see exactly what is being tested"

A certificate of analysis is a lab-issued report listing the tested composition, purity, potency and any contaminants of a product batch. Investors use it like a product report card: it shows whether goods meet safety standards and regulatory rules, supports marketing claims, and reduces the risk of recalls or fines—factors that can affect sales, liabilities and a company’s reputation.

microbiological medical

"analyzed for 120 toxicants and 24 heavy metals, along with extensive microbiological"

Relating to microbes — the bacteria, viruses, fungi and other tiny organisms that can affect products, people or environments — and the tests and processes used to detect, control or study them. Investors care because microbiological findings can determine whether a drug, food, device or manufacturing site is safe, compliant and sellable; like finding mold in a building, a bad test can force costly fixes, recalls or regulatory delays that affect a company’s revenue and reputation.

allergen panels medical

"extensive microbiological and allergen panels"

Allergen panels are standardized sets of tests that check a blood or skin sample for reactions to multiple common allergens at once, like pollen, foods or animal dander. For investors, they matter because the size, accuracy and approval of these panels affect demand for diagnostic services and related products, influence reimbursement and regulatory risk, and can determine market opportunities for companies making tests or treatments — like comparing a multi-tool to a single screwdriver for diagnosing allergies.

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Lake Oswego, Oregon--(Newsfile Corp. - December 2, 2025) - Functional Brands Inc. (NASDAQ: MEHA), a leading innovator in wellness and performance products, today announced that P2i™ by Kirkman® Prenatal Multivitamin & Multimineral is the first prenatal supplement in the world to align its testing and transparency practices with the International Federation of Gynecology and Obstetrics (FIGO) position statement on toxic chemicals and environmental contaminants in prenatal vitamins — and the first prenatal product to already comply with California Senate Bill 646 (SB 646).

SB 646 is the first law in the United States to require testing and public disclosure of toxic heavy metals in prenatal supplements and to mandate a QR code on packaging linking directly to detailed test results.

"P2i by Kirkman was designed to meet an urgent need: expectant parents deserve prenatal nutrition that's not only scientifically formulated for development but also transparently tested and openly documented," said Eric Gripentrog, CEO of Functional Brands Inc. "From the start, we built P2i to reflect FIGO's call for vigilance around contaminants and we implemented QR-code transparency on our outer packaging and web page well ahead of California's new requirements, so parents and clinicians can instantly access test results."

Why This Matters

FIGO's global position statement calls for stronger oversight of toxic chemicals and contaminants in prenatal vitamins and urges rigorous testing and transparency to help clinicians and pregnant people make informed choices. P2i's testing protocols and disclosure format were created to meet those exact standards.

California's SB 646—the first U.S. law to mandate comprehensive heavy-metal testing and public disclosure for prenatal supplements—aims to improve maternal and fetal safety by ensuring consumers have direct access to verified testing data. While the law is expected to take effect in January 2027, P2i™ by Kirkman® is already providing full compliance with an on-package QR code that links to its Certificate of Analysis to see exactly what is being tested and the actual results for each production batch.

What Kirkman® Is Disclosing

• Comprehensive Testing: P2i is analyzed for 120 toxicants and 24 heavy metals, along with extensive microbiological and allergen panels.
• QR Code on Every Package: Each product box includes a readable QR code links to the latest test results online and product identifiers (UPC, lot, batch, and size).
• Public Lab Reports: The QR link provides searchable, publicly accessible test reports showing measured levels for each tested element — mirroring the disclosure standards required by SB 646.

Clinician & Consumer Resources

Kirkman® offers downloadable test summaries for each respective P2i by Kirkman production lots, detailed explanations of testing methods, and analytical lab methods used, and simple guidance on pass/fail results. Clinicians and consumers are encouraged to review full lab documentation via the QR code or product web pages.

About Functional Brands Inc.
Functional Brands Inc. is a health and wellness company focused on acquiring and growing science-based consumer brands. With a portfolio that includes trusted names like Kirkman®, P2i by Kirkman®, Hemptown Naturals, Healthy Assist by Kirkman; Functional Brands is committed to providing high-quality, effective solutions that support healthier lives.

For more information, visit www.functionalbrandsinc.com and www.kirkmangroup.com.

Investor Relations Contact:
FunctionalBrands@icrinc.com

Cautionary Note Regarding Forward-Looking Statements

This news release and statements of Functional Brands's management in connection with this news release or related events contain or may contain "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. In this context, forward-looking statements mean statements (including statements related to the closing, and the anticipated benefits to the Company, of the private placement described herein) related to future events, which may impact our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "potential," "will," "should," "could," "would," "optimistic" or "may" and other words of similar meaning. These forward-looking statements are based on information available to us as of the date of this news release and represent management's current views and assumptions. Forward-looking statements are not guarantees of future performance, events or results and involve significant known and unknown risks, uncertainties and other factors which may be beyond our control.

Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this news release. Potential investors should review Functional Brands's Registration Statement for more complete information, including the risk factors that may affect future results, which are available for review at www.sec.gov. Accordingly, forward-looking statements should not be relied upon as a predictor of actual results. We do not undertake to update our forward-looking statements to reflect events or circumstances that may arise after the date of this news release, except as required by law.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/276520

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Functional Brands announce about P2i by Kirkman (MEHA) on December 2, 2025?

Functional Brands said P2i by Kirkman aligns with FIGO transparency standards and already meets California SB 646 QR-code disclosure requirements.

How does the P2i by Kirkman QR code comply with California SB 646 for MEHA products?

Each package QR code links to batch-specific Certificates of Analysis that display measured results and product identifiers, matching SB 646 disclosure format.

What contaminants and tests are disclosed for P2i by Kirkman (MEHA)?

P2i is tested and disclosed for 120 toxicants, 24 heavy metals, and comprehensive microbiological and allergen panels.

When will California's SB 646 take effect and is P2i already compliant for MEHA?

SB 646 is expected to take effect in January 2027, and P2i by Kirkman is already providing full compliance via on-package QR codes.

Where can clinicians and consumers for MEHA review P2i by Kirkman test results?

Test results, downloadable lot summaries, and testing-method documentation are available via the product QR code and the product web pages.