Functional Brands Inc. (MEHA), Launches www.Tru2u.health, a Digital Health Platform Delivering Peptides, GLP-1 Based Care with Board-Certified Telehealth Support and Clean Supplements
Rhea-AI Summary
Functional Brands (NASDAQ: MEHA) launched www.Tru2u.health on February 24, 2026, a medication-focused digital health platform combining board-certified telehealth, peptide protocols, GLP-1-based weight management, and clean supplements.
The platform supports subscription revenue models, nationwide patient onboarding (subject to state telehealth rules), and an influencer-led launch with a combined reach of over 23 million.
Positive
- Platform launch combining telehealth, peptides, GLP-1, supplements
- Influencer reach of 23 million to drive awareness
- Supports subscription-based recurring revenue models
- Nationwide patient onboarding subject to state regulations
Negative
- Patient access limited by state telehealth and prescribing regulations
- Clinical and regulatory compliance required for peptide and GLP-1 therapies
- Marketing reliance on influencers may raise regulatory scrutiny for medical claims
News Market Reaction – MEHA
On the day this news was published, MEHA gained 2.11%, reflecting a moderate positive market reaction. Argus tracked a peak move of +12.4% during that session. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $80K to the company's valuation, bringing the market cap to $4M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
No peers in the Medicinal Chemicals & Botanical Products sector were flagged in the momentum scanner, suggesting the setup is stock-specific rather than a sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| 2026-02-17 | Product launch | Positive | -5.2% | Launch of Kirkman Restorative Sleep Bundle targeting non-groggy restorative sleep. |
| 2026-02-02 | Product launch | Positive | +2.5% | Introduction of L. Reuteri PLUS probiotic for gut, immune, and brain support. |
| 2026-01-20 | Product launch | Positive | +5.0% | Debut of Detox Aid bundle for heavy metal and general detox support. |
| 2025-12-22 | Product launch | Positive | -6.3% | Launch of Skin, Beauty & Anti-Aging bundle for skin and anti-aging support. |
| 2025-12-15 | Earnings results | Positive | -28.0% | Q3 2025 revenue and margin growth with swing from loss to net income. |
Positive product and earnings news have often seen mixed or negative next-day reactions, indicating a tendency toward divergence on good headlines.
Over the last few months, Functional Brands focused on product innovation under the Kirkman® line, launching sleep, detox, skin, and probiotic bundles while posting improved Q3 2025 financials and a Nasdaq listing. Despite fundamentally positive developments, price reactions were frequently negative, including a sharp selloff of about -28% after Q3 earnings. Today’s Tru2u.health digital health launch extends the shift toward a broader, clinically guided wellness platform, building on this product and channel expansion trajectory.
Market Pulse Summary
This announcement marks Functional Brands’ move from supplement-focused offerings into a more integrated digital health model via Tru2u.health, combining GLP-1 therapies, peptide protocols, clean supplements, and board-certified telehealth support. It builds on a recent cadence of Kirkman® product launches and prior financial progress in 2025. Investors may watch patient onboarding, subscription adoption, regulatory compliance in telehealth and prescribing, and how this platform influences revenue mix relative to legacy product bundles.
Key Terms
peptide protocols medical
glp-1-based weight management medical
telehealth technical
AI-generated analysis. Not financial advice.
First Wave of Influencers with Combined Reach of Over 23 Million to Drive National Awareness
Lake Oswego, Oregon--(Newsfile Corp. - February 24, 2026) - Functional Brands Inc. (NASDAQ: MEHA), a leading innovator in wellness and performance products, today announced the official launch of www.Tru2u.health, a digital health platform dedicated to helping individuals achieve their health goals through medication-based treatment, clean supplementation, and clinically guided wellness solutions.
"Tru2u.health represents a major milestone in our evolution into a fully integrated digital health company," said Eric Gripentrog, Chief Executive Officer of Functional Brands Inc. "Consumers are seeking trusted, medication-based solutions supported by qualified medical professionals. By combining board-certified telehealth providers, personalized treatment plans, clean supplements, and advanced metabolic therapies, we are delivering a scalable platform designed to help individuals achieve meaningful, sustainable health outcomes."
www.Tru2u.health integrates premium supplements, peptide protocols, and GLP-1-based weight management programs within a secure, consumer-friendly telehealth environment. The platform is designed to deliver medical support, personalized care with convenience, transparency, and compliance at its core.
A Comprehensive, Medication-Based Digital Health Platform
www.Tru2u.health is a digital health platform dedicated to helping individuals achieve their health goals through medication-based treatment. Within the www.Tru2u.health platform, consumers will have access to board-certified medical providers who guide them every step of the way.
These providers are experienced and knowledgeable in medical weight loss, making them trusted partners in supporting long-term health goals. They work directly with patients to develop personalized treatment plans tailored to each individual's specific needs, goals, and preferences.
The platform brings together four core pillars:
Peptide Solutions – Access to emerging peptide-based protocols designed to support metabolic health and performance, where clinically appropriate and compliant.
GLP-1-Based Weight Management – Physician-guided programs utilizing GLP-1 therapies as part of a structured, medically supervised treatment plan.
Board-Certified Telehealth Support – Ongoing clinical oversight, virtual consultations, and personalized care plans delivered through a secure digital experience.
Clean Supplements – Science-backed, premium formulations focused on ingredient integrity and transparency.
By integrating medication-based treatment with clean supplementation and expert oversight, www.Tru2u.health simplifies what has historically been a fragmented wellness journey.
Influencer-Led Launch Strategy
The launch is being supported by an initial wave of social media influencers with a combined social media reach exceeding 23 million followers across health, fitness, lifestyle, and performance categories. These arrangements are designed to provide authentic education around responsible wellness solutions.
This digitally native go-to-market approach positions www.Tru2u.health to scale efficiently while maintaining clinical integrity and regulatory compliance.
Built for Responsible Growth
The www.Tru2u.health platform is structured to:
- Provide individualized treatment plans tailored to patient needs
- Support subscription-based, recurring revenue models
- Leverage influencer-driven digital acquisition strategies
- Expand into additional therapeutic and wellness categories over time
www.Tru2u.health is now live and onboarding patients nationwide, subject to applicable state telehealth and prescribing regulations.
About Functional Brands Inc.
Functional Brands Inc. is a dedicated provider of quality wellness solutions, offering products designed to support a wide range of health and fitness goals. Through a commitment to science-backed ingredients and holistic formulations, Functional Brands Inc. is dedicated to helping individuals improve their health, performance, and overall well-being.
For more information, visit: www.tru2u.health or call 1-800-245-8282.
Cautionary Note Regarding Forward Looking Statements
This document contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words and expressions reflecting optimism, satisfaction or disappointment with current prospects, as well as words such as "believe," "will," "hopes," "intends," "estimates," "expects," "projects," "plans," "anticipates," "look forward to," "goal," "may be," and variations thereof, identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. The declaration and/or payment of a dividend during any quarter provides no assurance as to future dividends, and the timing and amount of future dividends, if any, could vary significantly in comparison both to past dividends and to current expectations. Examples of forward-looking statements include, but are not limited to, statements we make regarding expected financial performance, including revenue and margins, executing against and the benefits of our key initiatives, future growth, including geographic and product expansion, expected financial performance, and expected dividend payments in future quarters. Such forward-looking statements are not guarantees of performance and the Company's actual results could differ materially from those contained in such statements. These forward-looking statements are based on the Company's current expectations and beliefs concerning future events affecting the Company and involve known and unknown risks and uncertainties that may cause the Company's actual results or outcomes to be materially different from those anticipated and discussed herein. These risks and uncertainties include, among others, further deterioration to the global economic and operating environments, as well as those discussed in greater detail in the Company's Annual Report on Form 10-K and the Company's Quarterly Report on Form 10-Q under the caption "Risk Factors," and in other documents filed by the Company from time to time with the Securities and Exchange Commission (the "SEC"). The Company cautions investors not to place undue reliance on the forward-looking statements contained in this document. All forward-looking statements are based on information currently available to the Company on the date hereof, and the Company undertakes no obligation to revise or update these forward-looking statements to reflect events or circumstances after the date of this document, except as required by law.
Investor Relations Contact:
FunctionalBrands@icrinc.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/284971
FAQ
What does Functional Brands' (MEHA) Tru2u.health platform offer to patients?
When did Functional Brands (MEHA) launch the Tru2u.health digital health platform?
How will the influencer strategy support MEHA's Tru2u.health growth?
Does Tru2u.health provide physician-guided GLP-1 weight management under MEHA?
What business model does Functional Brands (MEHA) plan for Tru2u.health?
