Functional Brands Inc. Introduces Kirkman's(R) Exciting New Restorative Sleep Bundle for Deep, Refreshing Sleep Without Grogginess
Rhea-AI Summary
Functional Brands (NASDAQ: MEHA) launched the Kirkman Restorative Sleep Bundle on February 17, 2026. The melatonin-free bundle combines Herbal Sleep Aid, GABA 250, and L-Theanine to support relaxation, nervous system balance, and restorative sleep without morning grogginess.
The formulation cites clinical evidence for ingredient synergy and is sold via Kirkman's website and practitioners.
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News Market Reaction – MEHA
On the day this news was published, MEHA declined 5.21%, reflecting a notable negative market reaction. This price movement removed approximately $189K from the company's valuation, bringing the market cap to $3M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
No peer stocks with momentum data were flagged, so the 5.45% move appears stock-specific rather than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | Product launch | Positive | +2.5% | Launch of Kirkman L. Reuteri PLUS probiotic for gut and immune support. |
| Jan 20 | Product launch | Positive | +5.0% | Introduction of Kirkman Detox Aid bundle for heavy metal and detox support. |
| Dec 22 | Product launch | Positive | -6.3% | Launch of Skin, Beauty & Anti-Aging bundle targeting skin and anti-aging needs. |
| Dec 15 | Earnings report | Positive | -28.0% | Q3 2025 results with revenue growth, margin gains, and return to profitability. |
| Dec 08 | Conference participation | Neutral | +5.9% | Participation in Sidoti virtual investor conference with management presentations. |
Product launches have often seen positive initial reactions, while a strong earnings report previously coincided with a sharp selloff, indicating mixed follow-through on good news.
Over the last few months, Functional Brands has focused on expanding Kirkman®’s wellness portfolio with multiple bundles for detoxification, skin health, and now restorative sleep, each supported by clinical or scientific narratives. Earlier, the company reported Q3 2025 revenue growth, margin expansion, and a shift to profitability, yet the stock fell 27.98% after that earnings release. Recent product launches on Jan 20 and Feb 2, 2026 saw modest gains, framing today’s sleep bundle as part of a steady product rollout strategy.
Market Pulse Summary
The stock moved -5.2% in the session following this news. A negative reaction despite another science-backed Kirkman® product launch would fit past instances where fundamentally positive developments, including Q3 2025 earnings, coincided with a sharp -27.98% move. With the stock previously trading far below its 8.00 52-week high and the company having disclosed financial strain and going-concern doubts, investors could have focused more on balance-sheet and execution risks than on incremental product news.
Key Terms
gamma-aminobutyric acid medical
non-rem sleep medical
randomized controlled trial medical
l-theanine medical
alpha brain wave activity medical
AI-generated analysis. Not financial advice.
A Science-Backed Solution to Support Relaxation and Nervous System Balance
Lake Oswego, Oregon--(Newsfile Corp. - February 17, 2026) - Functional Brands Inc. (NASDAQ: MEHA), a leading innovator in wellness and performance products, is thrilled to announce the launch of the new Kirkman® Restorative Sleep Bundle, a carefully formulated combination designed to promote deep, restorative sleep and calm the nervous system-without the morning grogginess commonly associated with sleep aids. The bundle features Herbal Sleep Aid (melatonin-free), GABA 250, and L-Theanine, all selected based on clinical evidence for their synergistic roles in supporting relaxation, reducing tension, and enabling smooth transitions into restful sleep.
"At Functional Brands Inc, we believe true health starts with restorative sleep. This bundle was created not just to help people fall asleep, but to truly recharge the mind and body overnight-naturally and without harsh ingredients," said Eric Gripentrog, CEO of Functional Brands Inc. "With so many individuals struggling to get quality sleep, we're proud to offer a clean, effective solution that helps people wake up ready to thrive."
Herbal Sleep Aid contains a potent blend of traditional botanicals known for their calming properties:
- Lemon Balm (Melissa officinalis), a member of the mint family used since the Middle Ages, helps reduce stress and occasional anxiety while promoting restful sleep and easing digestive discomfort [1].
- Chamomile, one of the oldest medicinal herbs, is widely recognized for its calming effects on the nervous system and its ability to alleviate insomnia and anxiety. A systematic review has shown chamomile supplementation significantly improves sleep quality and reduces nighttime awakenings [2].
- Passionflower (Maypop) acts as a natural sedative, with compounds that reduce nervous tension and support sleep onset [3].
- Chinese Skullcap, rich in baicalin, has a long history in traditional medicine for enhancing sleep quality [4].
GABA 250 (Gamma-Aminobutyric Acid) is a primary inhibitory neurotransmitter that plays a vital role in calming brain activity and reducing neuronal excitability, helping to alleviate stress and shorten the time it takes to fall asleep. A randomized controlled trial demonstrated that 100 mg oral GABA significantly shortened sleep latency and increased non-REM sleep time [5].
L-Theanine, an amino acid primarily found in green tea, promotes relaxation by increasing alpha brain wave activity, which correlates with calm focus and stress reduction. A clinical trial showed that L-Theanine intake improved sleep efficiency and reduced sleep disturbances [6].
The Functional Brands Inc. Restorative Sleep Bundle by Kirkman is now available for purchase through Kirkman's website and practitioners
For more information, please visit www.kirkmangroup.com or call 1-800-245-8282.
About Functional Brands Inc.
Functional Brands Inc. is a trusted leader in high-quality wellness solutions, offering innovative products designed to support a wide range of health and fitness goals. Through a commitment to science-backed ingredients and holistic formulations, Functional Brands Inc. is dedicated to helping individuals improve their health, performance, and overall well-being.
For more information, visit www.functionalbrandsinc.com and www.kirkmangroup.com.
Kirkman® has been the leader in Ultratested® supplements since 1949, setting the gold standard in purity and hypoallergenic formulation. Our rigorous standards ensure that even the most sensitive communities-including those who cannot tolerate other supplements-can thrive from our formulations. With more than 70 years of clean science behind every product, Kirkman® is trusted by practitioners and patients worldwide for developing the cleanest, most precisely tested supplements available.
Investor Relations Contact:
FunctionalBrands@icrinc.com
References
[1] Cases, J., Ibarra, A., Feuillère, N., Roller, M., & Sukkar, S. (2011). Pilot trial of Melissa officinalis L. leaf extract in the treatment of volunteers suffering from mild-to-moderate anxiety disorders and sleep disturbances. Mediterranean Journal of Nutrition and Metabolism. https://pubmed.ncbi.nlm.nih.gov/22207903/
[2] Zick, S. M., Wright, B. D., Sen, A., & Arnedt, J. T. (2011). Preliminary examination of the efficacy and safety of a standardized chamomile extract for chronic primary insomnia: A randomized placebo-controlled pilot study. BMC Complementary and Alternative Medicine. https://pubmed.ncbi.nlm.nih.gov/21939549/
[3] Appel, K., Rose, T., Fiebich, B., Kammler, T., Hoffmann, C., & Weiss, G. (2011). Modulation of the γ-aminobutyric acid (GABA) system by Passiflora incarnata L. Phytotherapy Research. https://pubmed.ncbi.nlm.nih.gov/21089181/
[4] Hui, K. M., Wang, X. H., & Xie, Y. (2000). The role of baicalin and other flavonoids in the sedative and anxiolytic effects of Scutellaria baicalensis. Phytomedicine.
[5] Yamatsu, A., Yamashita, Y., Pandharipande, T., Maru, I., Kim, M., & Kimura, M. (2016). Effect of oral γ-aminobutyric acid (GABA) administration on sleep and its absorption in humans. Food Science and Biotechnology. https://pubmed.ncbi.nlm.nih.gov/30263304/
[6] Kimura, K., Ozeki, M., Juneja, L. R., & Ohira, H. (2007). L-Theanine reduces psychological and physiological stress responses. Biological Psychology. https://pubmed.ncbi.nlm.nih.gov/16930802/

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/284077