Meta's Agreement With Bipartisan Attorneys General: Calling on TikTok and YouTube to Join Us in Supporting Teens
Rhea-AI Summary
Meta (NASDAQ: META) announced a multistate agreement with 52 bipartisan attorneys general that introduces standardized protections and parental controls for under‑18 users on Facebook and Instagram in participating US states and territories, pending judicial approval. Key measures include a default two‑hour cumulative daily time limit, Night Mode blocking app use from midnight to 6 AM, muted notifications during school hours, recurring screen‑time prompts, optional non‑algorithmic feeds, autoplay controls, hidden like counts, stricter cosmetic filter rules, enhanced age assurance, and strengthened safeguards against age‑inappropriate content and unwanted contact. Most terms must remain in place for 10 years, with Time Limit and Night Mode initially committed for five years, extendable to 10 years if major industry peers adopt similar standards. The agreement also creates an independent research foundation and requires an independent auditor to review Meta’s compliance annually for five years. Financially, the agreement includes an approximately $18 billion payment over 10 years, of which about 70% (around $12.7 billion) is scheduled for participating states, while the remaining 30% (about $5.3 billion) is contingent on specified conditions involving TikTok and YouTube. Meta expects to record an estimated $10 billion legal expense in Q3 2026 related to the agreement, which was not included in its prior expense guidance; other guidance ranges from its July earnings release remain unchanged.
Positive
- $18 billion payment spread over 10 years
- Only 70% (~$12.7 billion) of payment scheduled unconditionally
- Core 2026 guidance ranges remain unchanged aside from legal expense
- Teen protections and controls largely fixed for up to 10 years
Negative
- Agreement includes total payment of about $18 billion
- Meta expects about $10 billion legal expense in Q3 2026, outside prior guidance
- Up to 30% (~$5.3 billion) of payment tied to external conditions
News Explained
The agreement leaves direct messages outside its main usage limits, while 30% of the payment depends on both peers meeting specified conditions.
The announced agreement is still pending judicial approval; direct messages remain outside Meta’s Night Mode, Time Limit, and School Mode restrictions.
The contingent
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 18 | Leveraged ETF launch | Neutral | -4.5% | Tradr launched inverse and leveraged single-stock ETFs linked to META. |
| Aug 17 | IT services ranking | Positive | -3.6% | The Solutions Team received recognition on the 2026 Inc. 5000 list. |
| Aug 13 | Leveraged ETF announcement | Neutral | +2.8% | Tradr announced planned inverse ETF exposure to META and other technology stocks. |
| Aug 12 | Company growth ranking | Positive | -3.4% | IHKWIP reported recognition on the 2026 Inc. 5000 growth ranking. |
| Jul 29 | 2Q26 earnings report | Negative | -8.0% | Meta reported lower profit metrics alongside higher costs and legal charges. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
The supplied record showed four negative and one positive 24-hour reactions; the Meta Q2 earnings event was negative and aligned with its reported cost and profit pressures.
Key Terms
age assurance regulatory
non-algorithmic feed technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Takeaways:
- We are announcing an agreement reached with a bipartisan group of attorneys general, building on our longstanding efforts to empower parents and support teens.
- Our agreement includes strict daily time limits teens can't turn off, default blocks from our apps at night, muted notifications during school hours, and new controls for parents.
- We want to ensure teens benefit from this new industry standard, but we cannot do it alone. These protections will only be truly effective if we work with our peers — TikTok and YouTube — to put the same measures in place.
Over the years, we have consistently partnered with parents and experts — listening, learning, and building. That's why we launched Teen Accounts in 2024, to bring automatic protections to teens, and more control for parents.
Ensuring teens have a safe and productive experience on our platforms is an absolute imperative for Meta. We want to get this right for parents and teens, and that's why we partnered with state attorneys general to set a new industry standard.
Calling on TikTok and YouTube to Join Us
While this is an important step, the fact is that teens move fluidly between dozens of apps a day. All platforms should empower parents and support teens by putting the same measures in place, because we know that when teens are restricted on one app, they simply move to another.
For meaningful progress to happen, we urge TikTok and YouTube to join us and state attorneys general in adopting this new standard, to ensure teens use social media in a healthy and responsible way.
New Protections for Teens and Stronger Controls for Parents
Pending judicial approval, in participating US states and territories, these protections and controls will automatically apply to under-18s on Instagram and Facebook. The majority of the terms are required to remain in place for 10 years.
- Time Limit: A default two-hour daily time limit that teens can only turn off with a parent's permission. This limit is cumulative across Facebook and Instagram, and time spent scrolling on both apps counts toward the total, including if we detect that someone has multiple accounts.
- Night Mode: A default block from our apps between midnight and 6am. This means teens will not be able to post or view their Feed, Stories, Explore, or Reels, for example.
- School Mode: Notifications will be muted by default between 8 AM and 3 PM. During those hours, teens will no longer receive push notifications, except for direct messages and alerts about their account security or safety.
- Regular Prompts: Teens will receive prompts after every 15 minutes of continuous screen time on Facebook or Instagram. They'll also receive prompts when their total daily usage hits 60 minutes and 90 minutes. These prompts are designed to encourage intentional use.
- Algorithmic Feed Control: Teens will be able to choose a non-algorithmic feed — one that isn't personalized by our recommendation systems — as their default. We will periodically remind them of this option, and parents can choose to adjust their teen's default experience to require this setting.
- Autoplay Control: Teens will be able to turn off autoplay, so that content no longer automatically plays. Instead, they'll need to take a deliberate action, like a tap or swipe, to see more. Parents can choose to adjust their teen's default experience to require this setting.
- Hidden Likes: Teens won't see the number of likes and reactions on posts — both their own and those from others — by default.
- Disabling cosmetic surgery and extreme makeup filters: In addition to our existing policy to block teens from using cosmetic surgery filters, we'll now block teens from using extreme makeup filters.
- Age Assurance: We work hard to find and remove underage accounts from our apps and, as part of our agreement, we're investing in even stronger technology to proactively catch accounts that may belong to under-13s. We're also strengthening the technology we use to identify accounts that may be between the ages of 13 and 17, so we can ensure those accounts are placed in experiences designed for teens, even if they give us an adult birthday. However, to ensure teens are consistently protected across the many apps they use, app stores must provide developers with verified age information. This will allow platforms to put age-appropriate protections in place for as many teens as possible. That's why we'll continue to advocate for legislation that empowers parents by requiring app stores to verify age and obtain parental approval before a teen downloads an app.
- Age-appropriate content restrictions: We will maintain our current content standards so that, by default, teens are placed into 13+ content settings, inspired by movie ratings criteria and parent feedback. We will also continue to prevent teens from following or interacting with accounts we consider age-inappropriate. We will work to continually improve these systems to ensure age-appropriate content experiences for teens.
- Unwanted contact from strangers: We will maintain our current practices of defaulting teens into private accounts on Instagram and private default settings on Facebook, and we'll continue to restrict potentially suspicious adults from contacting them. We will also strengthen our efforts to make it harder for those adults to find, follow, or interact with teens.
- Reporting and ongoing protection from harmful content: We will continue to give teens easy ways to report content that concerns them, and we'll work to improve our response times. We will also continue our work to protect teens from potentially harmful experiences by regularly evaluating how often teens are exposed to them. We'll draw on research and expert input to improve our work.
- Strengthening our parental controls: We will encourage parents to set up our supervision tools and give them new controls and insights. This includes notifying parents when a teen links a secondary account, alerting them to interactions with potentially suspicious accounts, and providing periodic updates on their teen's usage and any changes their teen attempts to make to their protective settings.
- Our direct messaging features are excluded from Night Mode, Time Limit, and School Mode restrictions, to allow teens to stay connected with friends and family.
Financial Details
The agreement includes a payment of approximately
- YouTube and TikTok implement a one-hour Daily Limit, Night Mode, and age assurance measures.
- YouTube and TikTok each pay an amount matching the
30% figure, with half of the remaining funds tied to YouTube's payment and half tied to TikTok's.
We expect to accrue a legal expense of approximately
Encouraging Industry-Wide Adoption
The agreement is designed to drive industry-wide adoption, ensuring teens receive consistent protections across the apps they use most, like YouTube and TikTok. If industry peers adopt this new standard, certain provisions will be strengthened.
The majority of the terms are required to remain in place for 10 years, but our Time Limit and Night Mode features will start with a five-year commitment. However, if industry peers sign on to the agreement, it will both extend this commitment to 10 years and prompt stronger default limits — reducing the Daily Limit to one hour per app and expanding Night Mode hours to 10:00 PM–7:00 AM (up from midnight–6:00 AM).
Additional Research and Oversight
The agreement will also establish an independent social media research foundation. Meta will share consented user data with the foundation to advance independent research into teen well-being and grow our collective understanding of how to best support teens online.
Finally, an independent auditor will test and report to the states on Meta's compliance with the agreement, reviewing Meta's compliance with its terms annually for five years.
On the agreement, C.J. Mahoney, Chief Legal Officer at Meta, said:
"I'm pleased to announce that Meta has reached an agreement with a bipartisan group of state attorneys general from around the country on a new set of rules governing teens' use of social media. The framework we've negotiated will empower parents to easily manage how their children access our platforms. Our new Time Limit commitments, Night Mode features and usage limits during school hours set the right path forward for our whole industry, but this framework will only work if all our peers join us. Because teens move fluidly across dozens of apps, we need an industry-wide solution. We therefore call on our industry peers, TikTok and YouTube, to implement this new framework, right away. As a parent, I'm proud of both the work Meta has done to protect kids historically, and of this new groundbreaking agreement. But its success depends on all other social media platforms following Meta's lead."
We're pleased to launch these new protections, and we'll continue to work with parents, policymakers, and regulators around the world to further our shared goal of supporting teens and empowering parents online.
A bipartisan group of 52 attorneys general across US states, territories, and the
This post contains forward-looking statements, including about Meta's business outlook. You should not rely on these statements as predictions of future events. Additional information regarding potential risks and uncertainties about our business and financial results can be found in our most recent Form 10-Q filed with the Securities and Exchange Commission. Meta undertakes no obligation to update these statements as a result of new information or future events.
Disclosure Information
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About Meta
Meta is building the future of human connection, powered by artificial intelligence and immersive technologies. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward experiences that foster deeper connections and unlock new possibilities.
Contacts
Investors:
Chad Heaton
investor@meta.com / investor.atmeta.com
Press:
Liza Crenshaw
press@meta.com / meta.com/news
Source: Meta
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