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Manulife Named #1 Life Insurer for AI Maturity for Second Consecutive Year by Evident

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Manulife (TSX/NYSE/PSE:MFC) was ranked the #1 life insurer for AI maturity for a second year in the 2026 Evident AI Index for Insurance, is the top insurer in Canada, and ranks third overall.

According to Manulife, AI initiatives are expected to generate over $1 billion in enterprise value by 2027, with $300 million realized by year-end 2025 and a 41% year-on-year increase in AI talent.

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Positive

  • Recognized as #1 life insurer for AI maturity for second straight year
  • Ranked top insurer in Canada and third overall in 2026 Evident AI Index
  • AI initiatives expected to generate over $1 billion enterprise value by 2027
  • Reported $300 million in enterprise value from AI as of year-end 2025
  • AI talent pool grew by 41% year-over-year
  • MAUDE in Canada automates over half of eligible life applications in about two minutes

Negative

  • None.

News Market Reaction – MFC

+0.93%
+0.93% News Effect

On the day this news was published, MFC gained 0.93%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement underscores Manulife’s positioning as a leading AI-enabled insurer, with top ranki...
Analysis

This announcement underscores Manulife’s positioning as a leading AI-enabled insurer, with top rankings in the Evident AI Index and expectations of more than $1 billion in enterprise value by 2027, including $300 million realized by year-end 2025. Historically, AI-focused news for MFC has coincided with modestly positive moves. Investors may watch how quickly additional AI use cases like MAUDE scale, how governance manages emerging AI risks, and how these initiatives translate into measurable financial outcomes over time.

Key Figures

Expected AI enterprise value: more than $1 billion AI value achieved: $300 million Automated underwriting share: more than half +4 more
7 metrics
Expected AI enterprise value more than $1 billion Value Manulife expects from AI initiatives by 2027
AI value achieved $300 million Enterprise value from AI achieved as of year-end 2025
Automated underwriting share more than half Share of eligible individual life applications processed automatically by MAUDE in Canada
Underwriting decision time two minutes Decision time for qualified applicants via MAUDE
Insurers assessed 30 companies Prominent insurance companies in Evident AI Index for Insurance
AI index categories 4 categories Talent, Innovation, Leadership, Transparency used to assess AI maturity
AI talent growth 41% Year-on-year growth in Manulife’s AI talent pool cited by Evident

Previous AI Reports

5 past events · Latest: Mar 10 (Positive)
Same Type Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Mar 10 AI platform partnership Positive +1.1% Selected Akka to operationalize agentic AI and reiterated $1B+ AI value goal.
Dec 22 AI RL partnership Positive +1.0% Signed multi-year deal with Adaptive ML to scale reinforcement-learning for AI.
Oct 22 AI safety sponsorship Positive +0.3% Sponsored The Hinton Lectures™ on AI safety, reinforcing Responsible AI focus.
Jun 23 AI maturity ranking Positive +2.1% Named #1 life insurer for AI maturity in inaugural Evident AI Index.
May 22 Responsible AI principles Positive +0.6% Showcased Responsible AI Principles and extensive GenAI use cases and staffing.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Past AI-related announcements for MFC have consistently coincided with modest positive price reactions, suggesting investors have historically responded constructively to AI strategy and execution updates.

Recent Company History

Over the past year, Manulife has repeatedly highlighted its AI strategy. Prior AI news included partnerships to scale its enterprise AI platform, sponsorship of The Hinton Lectures™ on AI safety, and the initial Evident AI Index recognition on Jun 23, 2025. Those events produced positive moves between 0.31% and 2.09%. Today’s renewed top ranking and quantified value expectations extend this pattern of emphasizing AI maturity and execution.

Key Terms

artificial intelligence, forward-looking statements
2 terms
artificial intelligence technical
"To learn more about Manulife's approach to artificial intelligence, visit manulife.com/AI."
Artificial intelligence is the ability of computers and machines to perform tasks that typically require human thinking, such as understanding language, recognizing patterns, or making decisions. For investors, it matters because AI can enhance efficiency, uncover new insights, and enable smarter strategies, potentially impacting the value and performance of companies that develop or utilize this technology.
forward-looking statements regulatory
"This document contains forward-looking statements within the meaning of the "safe harbour" provisions..."
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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C$ unless otherwise stated                                       TSX/NYSE/PSE: MFC     SEHK: 945

Named top insurer in Canada, first in the AI Leadership category, and ranked third overall – 
underscoring Manulife's strategic priority to be an AI-powered organization

TORONTO and BOSTON and HONG KONG, June 16, 2026 /PRNewswire/ - Manulife has been named the number one life insurance company for AI maturity overall for the second consecutive year in the 2026 Evident AI Index for Insurance, is now the top insurer in Canada and number one in the AI Leadership category and ranks third overall. These accolades highlight Manulife's ability to scale AI-driven innovation across its global footprint, delivering measurable business value and impact, and accelerating its strategic priority to operate as an AI-powered organization.

Manulife logo

"We're proud to be named the number one life insurer for AI maturity for the second year in a row – and are now a top three company overall. This is a powerful validation of Manulife's refreshed enterprise strategy, and our commitment to being an AI-powered organization globally," said Phil Witherington, President and CEO, Manulife. "As we continue to scale, we are focused on disciplined execution and responsible deployment. We expect to generate more than $1 billion1 of enterprise value by 2027, with $300 million achieved as of year-end 2025, reinforcing that our approach is not only improving productivity and efficiency, but also delivering real impact for our customers, colleagues and shareholders."

According to Evident, Manulife has disclosed the deployment of more use cases than any other insurer across the Index. This deployment over the past year reflects a continuous focus on prioritizing AI solutions that deliver measurable outcomes, including the Manulife Automated Underwriting Decision Engine (MAUDE) in Canada, which processes more than half of eligible individual life insurance applications automatically, delivering decisions in as little as two minutes for qualified applicants; John Hancock's Quick Quote, which simplifies and accelerates the insurance quoting experience; a suite of AI-enabled tools within Manulife Wealth & Asset Management designed to enhance investment insights and decision-making; and AI-driven capabilities across Asia, from digital underwriting and claims management, AI Assistants for distribution partners, and more personalized customer experiences .

______________________________________
1 The expected value from our AI initiatives include realized run-rate expense reductions, top-line revenue uplift from AI-powered workflows, fraud reduction, and growth absorption.

The Evident AI Index for Insurance assesses AI maturity across 30 of the most prominent insurance companies in North America and Europe, measuring progress across four key categories: Talent, Innovation, Leadership, and Transparency. This year's results reflect a significantly higher bar across the industry, as insurers transition from capability building to scaled deployment and optimization.

Manulife ranked first in the Leadership pillar and with strong scores in Transparency, with Evident citing the company's consistent executive engagement, industry influence, and transparent approach.

"This recognition reflects the depth of AI integration across Manulife and the deliberate way we are scaling its impact," said Jodie Wallis, Global Chief AI Officer, Manulife. "Our focus is on practical, responsible applications of AI that deliver measurable outcomes, underpinned by strong governance that is increasingly automated and embedded into how AI is developed and used. Being recognized among industry leaders in AI maturity reflects the sustained progress our teams are making as we evolve from adoption to consistent, enterprise-wide execution."

"Manulife ranks first amongst life insurers in the Evident AI Index for Insurance for the second year running, reflecting its ability to build AI capability around the workflows that matter most," said Alexandra Mousavizadeh, Co-Chief Executive Officer and Co-Founder, Evident. "Manulife shows a deliberate approach towards building AI capacity, growing the AI talent pool by 41% year-on-year, embedding a scalable architecture, and using AI to deliver improvements in access, conversation and long-term customer relationships. Being amongst a very small number of insurers to publish both realized and projected returns at the company level demonstrates Manulife's robust internal methodologies."

These results demonstrate the consistency and scale with which Manulife is putting AI into practice across the enterprise. Guided by its refreshed Enterprise Strategy and Responsible AI Principles, the company is embedding AI into day-to-day work to simplify processes, improve decision making and deliver better outcomes for customers, advisors and colleagues.

To learn more about Manulife's approach to artificial intelligence, visit manulife.com/AI. The full 2026 Evident AI Insurance Index report and methodology are available at evidentinsights.com.

Caution regarding forward-looking statements

This document contains forward-looking statements within the meaning of the "safe harbour" provisions of Canadian provincial securities laws and the U.S. Private Securities Litigation Reform Act of 1995 with respect to Manulife's use of its digital capabilities and the expected benefits it expects to realize from AI. Although we believe that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from expectations include but are not limited to general business and economic conditions; changes in laws and regulations with respect to the use of AI-enabled tools; our ability to execute our digital plans and to deploy future digital use cases; our ability to adapt products and services to the changing market; our ability to attract and retain key employees and our ability to protect our intellectual property and exposure to claims of infringement from others. Additional information about material risk factors that could cause actual results to differ materially from expectations may be found in our most recent annual and interim reports and elsewhere in our filings with Canadian and U.S. securities regulators.

The forward-looking statements in this document are, unless otherwise indicated, stated as of the date hereof. We do not undertake to update any forward-looking statements, except as required by law.

About Manulife

Manulife Financial Corporation is a leading international financial services provider, headquartered in Toronto, Canada. Anchored in our ambition to be the number one choice for customers, we operate as Manulife across Canada and Asia, and primarily as John Hancock in the United States, providing financial advice, insurance and health solutions for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment solutions, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end of 2025, we had more than 37,000 employees, over 106,000 agents, and thousands of distribution partners, serving over 37 million customers with operations across 25 markets globally. We trade as 'MFC' on the Toronto, New York, and Philippine stock exchanges, and under '945' on the Hong Kong stock exchange.

Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.

Media Contact
Gina Simonis
617-840-4794
GSimonis@Manulife.com 

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SOURCE Manulife Financial Corporation

FAQ

What AI recognition did Manulife (MFC) receive in the 2026 Evident AI Index for Insurance?

Manulife was ranked the #1 life insurer for AI maturity in the 2026 Evident AI Index and placed third overall. According to Manulife, it was also recognized as the top insurer in Canada and first in the AI Leadership category.

How much enterprise value does Manulife (MFC) expect from AI by 2027?

Manulife expects its AI initiatives to generate more than $1 billion in enterprise value by 2027. According to Manulife, about $300 million of this value had been achieved as of year-end 2025 through expense reductions, revenue uplift, and fraud reduction.

What are Manulife (MFC)'s key AI use cases like MAUDE and Quick Quote?

Manulife highlights MAUDE in Canada, which automatically processes more than half of eligible life insurance applications, often within two minutes. According to Manulife, John Hancock’s Quick Quote and AI tools in wealth management and Asia further streamline underwriting, claims, and customer experiences.

How is Manulife (MFC) investing in AI talent and leadership?

Manulife reports a 41% year-on-year increase in its AI talent pool, supporting scalable AI deployment. According to Manulife, Evident ranked it first in the Leadership pillar, citing consistent executive engagement, industry influence, and transparent communication about AI initiatives and returns.

What risks could affect Manulife (MFC)'s expected benefits from AI?

The expected AI benefits face risks from economic conditions, AI-related regulations, digital execution, and talent retention. According to Manulife, changes in laws, difficulty deploying digital use cases, and intellectual property challenges could cause actual AI outcomes to differ from current expectations.

How does Manulife (MFC) govern responsible use of AI across its business?

Manulife describes a focus on practical, responsible AI applications supported by strong governance. According to Manulife, governance is increasingly automated and embedded into AI development and use, guided by its refreshed Enterprise Strategy and Responsible AI Principles across global operations.