MGM RESORTS & BETMGM EXPAND RESPONSIBLE GAMING PRESENCE WITH INCREASED GAMESENSE MESSAGING IN NFL STADIUMS

Rhea-AI Summary

MGM Resorts (NYSE: MGM) and BetMGM are expanding their responsible gaming initiatives during Responsible Gaming Education Month (RGEM 2025) in September. The companies will enhance GameSense® messaging presence across 10 NFL stadiums, including a new venue, Philadelphia Eagles' Lincoln Financial Field. The initiative includes expanded visibility on stadium scoreboards and gameday magazines.

Key developments include a $250,000 contribution to the International Center for Responsible Gaming for research, and the certification of over 1,900 GameSense Advisors. The program will feature responsible gaming messages at BetMGM Sportsbooks, Las Vegas marquees, and the new MGM Grand Live Dealer studio, promoting "take a time-out" and "budget before you bet" messaging with QR codes linking to resources.

Positive

• Expanded GameSense messaging presence to 10 NFL stadiums, reaching millions of fans weekly
• $250,000 research contribution to International Center for Responsible Gaming
• Certification of over 1,900 employees through GameSense Advisor program
• Strategic partnership with AGA's Have A Game Plan campaign enhancing responsible gaming practices

Negative

• Increased operational costs for responsible gaming program implementation
• Potential impact on gaming revenue due to enhanced responsible gaming measures

Companies also announce $250,000 research contribution and certification of more than 1,900 GameSense Advisors     

LAS VEGAS, Aug. 29, 2025 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) ("MGM Resorts" or the "Company") and BetMGM announced today that they are once again partnering with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2025) this September. For the third consecutive year, GameSense® messaging will appear at select NFL stadiums on LED ribbons—including one new venue this upcoming football season. Also new for the 2025 season, these messages will be featured prominently on stadium scoreboards during pre-game activities and also within gameday magazines. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly.  

GameSense messaging will be promoted at the following stadiums:

• Acrisure Stadium (Pittsburgh Steelers)
• Allegiant Stadium (Las Vegas Raiders)
• Empower Field at Mile High (Denver Broncos)
• Ford Field (Detroit Lions)
• GEHA Field at Arrowhead Stadium (Kansas City Chiefs)
• Lincoln Financial Field (Philadelphia Eagles) *new for 2025*
• M&T Bank Stadium (Baltimore Ravens)
• MetLife Stadium (New York Jets)
• Nissan Stadium (Tennessee Titans)
• State Farm Stadium (Arizona Cardinals)

"Placing GameSense in league stadiums gives us direct access to millions of fans each week," said Rhea Loney, Chief Compliance Officer, BetMGM. "It's a powerful platform to promote public awareness and amplify our company's commitment to provide a safe and informed gambling experience."

In September, GameSense and the AGA's Play Smart from the Start messaging will reach guests via digital platforms, retail sportsbooks, Las Vegas marquees, and the new MGM Grand Live Dealer studio. BetMGM Sportsbook messaging will also remind players to "take a time-out" and "budget before you bet," with QR codes linking to responsible gaming resources.

Trained GameSense Advisors will continue supporting guests at BetMGM Sportsbooks and MGM Rewards desks nationwide. MGM Resorts has now certified over 1,900 employees through the GameSense Advisor program, while BetMGM has continued its partnership with EPIC Global Solutions to deliver lived–experience training to all employees.

Also, coinciding with RGEM 2025, MGM Resorts is announcing a $250,000 contribution to the International Center for Responsible Gaming. This donation will support independent, peer–reviewed research that advances best practices aimed at supporting casino employees and player protection strategies. 

Stephen Martino, SVP and Chief Compliance Officer, MGM Resorts, said, "Investing in our team members through extensive training and scientific research sets higher operational standards and elevates the guest experience. It also supports the long-term sustainability of our business and the communities where we operate."

Building on that commitment, both MGM Resorts and BetMGM continue to support the AGA's Have A Game Plan.® Bet Responsibly.™ public-service campaign, which educates both new and experienced sports bettors on safe wagering practices and choosing licensed operators in regulated markets.

Joe Maloney, SVP Strategic Communications, American Gaming Association, said, "Collaboration plays a vital role in enhancing responsible gaming outcomes. We're proud to partner with MGM Resorts and BetMGM and see firsthand how these efforts are making a meaningful difference."

For more information, follow @BetMGM and @mgmresorts on X.

About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global gaming and entertainment company with national and international locations [SH1] featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company's 50/50 venture, BetMGM, LLC, offers sports betting and online gaming in North America through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary, LV Lion Holding Limited, offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe and Brazil. The Company is currently pursuing targeted expansion in Asia through an integrated resort development in Japan. Through its Focused on What Matters philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information, please visit us at mgmresorts.com. Please also connect with us @MGMResortsIntl on X as well as Facebook and Instagram.

About BetMGM 
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.

About British Columbia Lottery Corporation
BCLC is a social purpose company based in British Columbia, Canada that is committed to delivering win-wins for the greater good while providing lottery, casino and sports gambling entertainment in a way that serves the best interests of its players, the province and society. Last year, BCLC generated more than $1.3 billion in net income to benefit provincial and community programs, including healthcare, education and charities across British Columbia, Canada.

About the AGA 
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA's diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.

Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts' and BetMGM's expectations regarding the partnership with the AGA, planned GameSense messaging at NFL stadiums, and other responsible gaming initiatives and donations. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts or BetMGM update one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

CONTACTS
MGM Resorts
Marc Jacobson
media@mgmresorts.com

BetMGM
Jennifer Arapoff
press@betmgm.com

BCLC 
mediarelations@bclc.com

AGA
press@americangaming.org

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SOURCE MGM Resorts International

FAQ

What is MGM's GameSense program and how is it expanding in NFL stadiums for 2025?

GameSense is MGM's responsible gaming program that will be featured in 10 NFL stadiums, including new addition Lincoln Financial Field. The program will display responsible gaming messages on LED ribbons, scoreboards, and in gameday magazines.

How much did MGM Resorts invest in responsible gaming research for RGEM 2025?

MGM Resorts announced a $250,000 contribution to the International Center for Responsible Gaming to support independent, peer-reviewed research for casino employee support and player protection strategies.

How many GameSense Advisors has MGM Resorts certified?

MGM Resorts has certified over 1,900 employees through the GameSense Advisor program, who provide support at BetMGM Sportsbooks and MGM Rewards desks nationwide.

Which NFL stadiums will feature MGM's GameSense messaging in 2025?

GameSense messaging will appear at 10 NFL stadiums including Acrisure Stadium, Allegiant Stadium, Empower Field, Ford Field, GEHA Field, Lincoln Financial Field (new), M&T Bank Stadium, MetLife Stadium, Nissan Stadium, and State Farm Stadium.

What responsible gaming resources does BetMGM provide to players?

BetMGM provides QR codes linking to responsible gaming resources, promotes 'take a time-out' and 'budget before you bet' messages, and offers support through GameSense Advisors at their sportsbooks.