FIFA+ Selects Magnite as Part of Their Global Programmatic Expansion to Power Video Advertising on FIFA+ and FAST Channels Globally
Rhea-AI Summary
Magnite (NASDAQ: MGNI) has been selected as FIFA+'s global programmatic provider to power video and display advertising across North America, EMEA, LATAM, and APAC regions. This collaboration supports FIFA+'s mission to revolutionize football streaming by making previously non-televised games accessible for free to worldwide audiences.
FIFA+ will utilize Magnite's product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetize content globally and enhance viewer experience. The technology will enable programmatic advertising delivery across all FIFA+ supported devices, including mobile, desktop, and CTV platforms.
Positive
- Selected as exclusive global programmatic advertising provider for FIFA+
- Expansion into sports streaming market with major international partner
- Access to FIFA+'s global audience of football fans
- Multi-platform implementation across mobile, desktop, and CTV
Negative
- None.
Insights
The partnership with FIFA+ represents a strategic expansion of Magnite's streaming footprint in the high-value sports content segment. The deal's significance lies in FIFA+'s massive global reach and the growing trend of sports streaming monetization. By leveraging Magnite's comprehensive ad tech stack across multiple platforms and regions, FIFA+ can tap into premium programmatic advertising revenue streams while maintaining viewer experience quality.
The implementation of Magnite's full suite - Streaming, SpringServe and DV+ - indicates a comprehensive monetization strategy that will optimize ad delivery and targeting capabilities. This multi-product approach suggests deeper integration and potentially higher revenue share compared to single-product implementations. Think of it as having multiple revenue taps running simultaneously instead of just one.
For investors, while specific financial terms aren't disclosed, the global scale and FIFA's brand value make this a meaningful win for Magnite in the competitive ad-tech space. The deal strengthens Magnite's position in sports streaming, a rapidly growing segment as traditional sports broadcasting shifts to digital platforms.
The FIFA+ deal represents a significant competitive advantage for Magnite in the programmatic sports advertising market. Sports content commands premium advertising rates due to its live nature and engaged audience. FIFA's global football audience, particularly in emerging markets, provides Magnite with valuable inventory across diverse geographical regions and demographics.
The inclusion of CTV (Connected TV) capabilities is particularly noteworthy, as it's the fastest-growing segment in digital advertising with higher CPMs compared to traditional digital formats. This positions Magnite to capture increasing ad spend as brands shift budgets toward streaming platforms. For context, imagine FIFA+ as a massive stadium with premium advertising space, but instead of physical billboards, these are dynamic, targeted digital ads reaching millions globally.
Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe
LONDON, Jan. 14, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC. The collaboration marks another important step in FIFA+’s efforts to revolutionize the football streaming experience for fans worldwide, bringing previously non-televised games to audiences for free.
FIFA+ will leverage Magnite's industry-leading product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetize their content on a global scale and bring a superior viewing experience to fans. Magnite technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
"FIFA+ is meeting the consumer demand for more accessible live sports content and we’re proud that they’ve chosen us to help unlock more opportunities for advertisers to reach highly engaged sports fans,” said Sam Wilson, VP, Streaming Platform, EMEA at Magnite. "We look forward to working closely with their teams across the globe and supporting their efforts to bring a superior digital experience to dedicated football fans.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About FIFA+
FIFA+ is a global digital platform offering free access to live matches, highlights, exclusive documentaries, and archived football content. Launched in 2022, FIFA+ continues to expand, giving football fans worldwide unprecedented access to the sport.
Media Contact:
Megan Hughes
mhughes@magnite.com
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