FIFA+ Selects Magnite as Part of Their Global Programmatic Expansion to Power Video Advertising on FIFA+ and FAST Channels Globally

Rhea-AI Summary

Magnite (NASDAQ: MGNI) has been selected as FIFA+'s global programmatic provider to power video and display advertising across North America, EMEA, LATAM, and APAC regions. This collaboration supports FIFA+'s mission to revolutionize football streaming by making previously non-televised games accessible for free to worldwide audiences.

FIFA+ will utilize Magnite's product suite, including Magnite Streaming, SpringServe, and Magnite DV+, to monetize content globally and enhance viewer experience. The technology will enable programmatic advertising delivery across all FIFA+ supported devices, including mobile, desktop, and CTV platforms.

Positive

• Selected as exclusive global programmatic advertising provider for FIFA+
• Expansion into sports streaming market with major international partner
• Access to FIFA+'s global audience of football fans
• Multi-platform implementation across mobile, desktop, and CTV

Negative

• None.

Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe

LONDON, Jan. 14, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC. The collaboration marks another important step in FIFA+’s efforts to revolutionize the football streaming experience for fans worldwide, bringing previously non-televised games to audiences for free.

FIFA+ will leverage Magnite's industry-leading product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetize their content on a global scale and bring a superior viewing experience to fans. Magnite technology will help deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.

"FIFA+ is meeting the consumer demand for more accessible live sports content and we’re proud that they’ve chosen us to help unlock more opportunities for advertisers to reach highly engaged sports fans,” said Sam Wilson, VP, Streaming Platform, EMEA at Magnite. "We look forward to working closely with their teams across the globe and supporting their efforts to bring a superior digital experience to dedicated football fans.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About FIFA+
FIFA+ is a global digital platform offering free access to live matches, highlights, exclusive documentaries, and archived football content. Launched in 2022, FIFA+ continues to expand, giving football fans worldwide unprecedented access to the sport.

Media Contact:
Megan Hughes
mhughes@magnite.com

FAQ

What is the significance of Magnite's (MGNI) partnership with FIFA+?

Magnite will serve as FIFA+'s global programmatic provider, powering video and display advertising across all major regions, enabling FIFA+ to monetize content and reach sports fans worldwide.

Which regions will Magnite (MGNI) cover in the FIFA+ partnership?

Magnite will power advertising for FIFA+ across North America, EMEA, LATAM, and APAC regions.

What technology solutions will Magnite (MGNI) provide to FIFA+?

Magnite will provide its product suite including Magnite Streaming, SpringServe, and Magnite DV+ to deliver programmatic advertising across mobile, desktop, and CTV platforms.

How will the FIFA+ partnership impact Magnite's (MGNI) market presence?

The partnership expands Magnite's presence in sports streaming, providing access to FIFA+'s global audience of football fans and strengthening its position in programmatic advertising.