Magnite Acquires streamr.ai to Unlock Small Business Advertising Spend for CTV Publishers

Rhea-AI Summary

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, has acquired streamr.ai, a platform specializing in AI tools for Connected Television (CTV) advertising targeting Small and Medium-sized Businesses (SMBs). The acquisition aims to make CTV advertising more accessible to SMBs by simplifying creative generation and campaign setup through AI technology.

The company will offer streamr.ai's technology to its ecosystem partners, including agencies, retail media networks, publishers, and DSPs. streamr.ai's co-founders, CEO Jonathan Moffie and CTO Frank Turano, will join Magnite. Financial terms were not disclosed.

Positive

• Strategic acquisition to unlock SMB advertising revenue potential in CTV
• Integration of AI technology to simplify CTV advertising process for small businesses
• Addition of experienced leadership team from streamr.ai with relevant industry expertise
• Expansion of AI capabilities across Magnite's product portfolio

Negative

• Financial terms not disclosed, creating uncertainty about acquisition cost and impact
• Integration and scaling challenges may affect immediate value realization

Insights

Technology Strategy Analyst

Magnite's acquisition of streamr.ai targets the untapped SMB market for CTV advertising through AI solutions, potentially expanding revenue streams.

Magnite's acquisition of streamr.ai represents a strategic move to unlock a significant untapped market in Connected Television advertising. By acquiring streamr.ai's AI technology, Magnite is addressing a critical bottleneck in the industry: the complexity and high costs that have prevented Small and Medium-sized Businesses from participating in CTV advertising.

The technology acquisition directly enhances Magnite's value proposition to its existing ecosystem. Rather than competing with its partners, Magnite is providing enabling technology to agencies, retail media networks, publishers, and DSPs that serve SMBs. This approach strengthens Magnite's position in the advertising technology stack while potentially increasing inventory value for its CTV publishers.

From a technical perspective, streamr.ai's AI tools address specific pain points in the SMB segment by simplifying creative generation and campaign setup – two areas that typically require significant expertise and resources. By lowering these barriers to entry, Magnite could substantially expand the advertiser base for CTV inventory.

The addition of streamr.ai's leadership team brings valuable expertise to Magnite. Jonathan Moffie's background at Wurl, OrkaTV, Yahoo, and Shutterstock, combined with Frank Turano's engineering experience at Shutterstock and Dotdash Meredith, brings both product development and technical implementation capabilities that align with Magnite's stated intention to "grow AI expertise and capabilities across all Magnite products."

While financial terms weren't disclosed, this acquisition appears focused on technology and talent rather than immediate revenue contribution, suggesting a longer-term strategic play to capture growth in the expanding SMB advertising segment.

Company to offer streamr.ai’s tech to its ecosystem partners for their SMB clients

NEW YORK, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced the acquisition of streamr.ai, a platform specializing in AI tools that make Connected Television (CTV) advertising accessible to Small and Medium-sized Businesses (SMBs)—a large and growing revenue opportunity for CTV publishers. Magnite will offer streamr.ai’s technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers operating buyer marketplaces, and DSPs. The financial terms of the transaction were not disclosed.

“The CTV advertising opportunity for small businesses is enormous, but it’s been bottlenecked by complexity and high costs,” said Michael Barrett, CEO of Magnite. “streamr.ai’s technology uses AI to accelerate this transition for SMBs, making tasks like CTV creative generation and campaign setup much easier. By offering these tools to our ecosystem partners with SMB clients, we aim to unlock a significant revenue opportunity for our CTV publishers. We’re thrilled to have the streamr.ai team join us, and we’ll continue to grow our AI expertise and capabilities across all Magnite products.”

streamr.ai co-founders, CEO Jonathan Moffie—formerly product lead at Wurl (acquired by AppLovin), OrkaTV, Yahoo and Shutterstock—and CTO Frank Turano, formerly an engineer at Shutterstock and Dotdash Meredith, will join Magnite.

“Magnite is the perfect home for our technology and talent,” said Jonathan Moffie, CEO and co-founder of streamr.ai. “Magnite shares our vision for helping small businesses grow revenue through CTV advertising, and their relationships and resources will enable us to accelerate that process.”

We believe that Magnite’s acquisition of streamr.ai creates an exciting opportunity to leverage AI to grow CTV advertising, empower the company’s partners with cutting-edge technology, and continue to drive long-term value for our publishers and the broader ecosystem.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About streamr.ai
streamr.ai specializes in building cutting-edge GenAI technology. Offering innovative solutions for Broadcasters, AdTech Platforms, and Agencies to capture a larger share of CTV ad spend. streamr.ai is the easiest way to generate video ads and launch them on CTV in less than 2 minutes. To learn more about streamr.ai GenAI Solutions, please visit us online at streamr.ai.

Forward-Looking Statements
This press release contains forward-looking statements, including statements concerning the acquisition of streamr.ai or the anticipated benefits thereof, as well as statements with respect to product advancements, the expansion of CTV advertising, and future revenue opportunities. Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements, including factors identified under the caption “Risk Factors” in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and subsequent Quarterly Reports on Form 10-Q. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Media Contact:
Charlstie Veith
cveith@magnite.com

Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com

FAQ

What is the strategic importance of Magnite's acquisition of streamr.ai?

The acquisition enables Magnite to unlock the SMB market for CTV advertising by providing AI tools that simplify creative generation and campaign setup, representing a significant revenue opportunity for CTV publishers.

How will streamr.ai's technology benefit Magnite's ecosystem partners?

Partners will gain access to AI tools that make CTV advertising more accessible to SMB clients by reducing complexity and costs in creative generation and campaign management.

Who are the key executives joining Magnite from streamr.ai?

CEO Jonathan Moffie (former product lead at Wurl, OrkaTV, Yahoo, and Shutterstock) and CTO Frank Turano (former engineer at Shutterstock and Dotdash Meredith) will join Magnite.

What is Magnite's (MGNI) strategy for integrating streamr.ai's technology?

Magnite plans to offer streamr.ai's technology to its ecosystem partners working with SMBs, including agencies, retail media networks, publishers, and DSPs, while expanding AI capabilities across all Magnite products.

What market opportunity is Magnite targeting with the streamr.ai acquisition?

Magnite is targeting the large and growing revenue opportunity in CTV advertising for Small and Medium-sized Businesses (SMBs), which has been previously limited by complexity and high costs.