Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has partnered with REMAX to expand its commerce media business. REMAX becomes the first real estate franchisor to launch a commerce media network, leveraging Magnite's technology to monetize digital inventory and activate first-party home buyer data.
Through this partnership, REMAX will create curated audience packages based on attributes like income level, age, and homebuying stage. The REMAX Media Network, launched in December 2024, enables advertisers to target high-intent home buyers across the U.S. and Canada through both digital and offline channels. The collaboration aims to provide enhanced targeting capabilities for advertisers in categories such as mortgage lending, insurance, home goods, and financial services.
Magnite (NASDAQ: MGNI), la più grande società indipendente di pubblicità lato venditore, ha stretto una partnership con REMAX per espandere il suo business nel settore del commerce media. REMAX diventa il primo franchisor immobiliare a lanciare una rete di commerce media, sfruttando la tecnologia di Magnite per monetizzare gli spazi digitali e attivare dati proprietari sui potenziali acquirenti di case.
Grazie a questa collaborazione, REMAX creerà pacchetti di pubblico personalizzati basati su caratteristiche come livello di reddito, età e fase del processo di acquisto della casa. La REMAX Media Network, lanciata a dicembre 2024, permette agli inserzionisti di raggiungere acquirenti immobiliari motivati negli Stati Uniti e in Canada, sia tramite canali digitali che offline. L’obiettivo della partnership è offrire capacità di targeting avanzate per inserzionisti nei settori dei mutui, assicurazioni, articoli per la casa e servizi finanziari.
Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad del lado de venta, se ha asociado con REMAX para expandir su negocio de medios comerciales. REMAX se convierte en el primer franquiciador inmobiliario en lanzar una red de medios comerciales, aprovechando la tecnología de Magnite para monetizar el inventario digital y activar datos propios de compradores de vivienda.
Mediante esta alianza, REMAX creará paquetes de audiencia personalizados basados en atributos como nivel de ingresos, edad y etapa de compra de vivienda. La REMAX Media Network, lanzada en diciembre de 2024, permite a los anunciantes dirigirse a compradores de vivienda con alta intención en EE.UU. y Canadá a través de canales digitales y offline. La colaboración busca ofrecer capacidades mejoradas de segmentación para anunciantes en categorías como préstamos hipotecarios, seguros, productos para el hogar y servicios financieros.
Magnite (NASDAQ: MGNI)는 독립적인 최대 판매측 광고 회사로서 REMAX와 협력하여 커머스 미디어 사업을 확장합니다. REMAX는 Magnite의 기술을 활용해 디지털 인벤토리를 수익화하고 1차 주택 구매자 데이터를 활성화하는 최초의 부동산 프랜차이저 커머스 미디어 네트워크를 출시합니다.
이번 파트너십을 통해 REMAX는 소득 수준, 연령, 주택 구매 단계와 같은 속성을 기반으로 맞춤형 오디언스 패키지를 만듭니다. 2024년 12월에 출범한 REMAX 미디어 네트워크는 미국과 캐나다 전역의 주택 구매 의지가 높은 고객을 디지털 및 오프라인 채널을 통해 타겟팅할 수 있도록 지원합니다. 이 협력은 모기지 대출, 보험, 가정용품, 금융 서비스 등 광고주에게 향상된 타겟팅 기능을 제공하는 것을 목표로 합니다.
Magnite (NASDAQ : MGNI), la plus grande société indépendante de publicité côté vendeur, s'est associée à REMAX pour étendre son activité de commerce media. REMAX devient le premier franchiseur immobilier à lancer un réseau de commerce media, en s'appuyant sur la technologie de Magnite pour monétiser les inventaires digitaux et activer les données propriétaires des acheteurs immobiliers.
Grâce à ce partenariat, REMAX créera des packages d'audience ciblés basés sur des critères tels que le niveau de revenu, l'âge et la phase d'achat immobilier. Le REMAX Media Network, lancé en décembre 2024, permet aux annonceurs de cibler les acheteurs immobiliers à forte intention aux États-Unis et au Canada via des canaux digitaux et hors ligne. Cette collaboration vise à offrir des capacités de ciblage améliorées aux annonceurs dans des secteurs tels que les prêts hypothécaires, l'assurance, les articles pour la maison et les services financiers.
Magnite (NASDAQ: MGNI), das größte unabhängige werbetreibende Unternehmen auf der Verkaufsseite, hat eine Partnerschaft mit REMAX geschlossen, um sein Commerce-Media-Geschäft auszubauen. REMAX wird der erste Immobilien-Franchisegeber, der ein Commerce-Media-Netzwerk startet und dabei Magnites Technologie nutzt, um digitale Bestände zu monetarisieren und First-Party-Daten von Hauskäufern zu aktivieren.
Im Rahmen dieser Partnerschaft wird REMAX kuratierte Zielgruppenpakete basierend auf Merkmalen wie Einkommensniveau, Alter und Kaufphase erstellen. Das im Dezember 2024 gestartete REMAX Media Network ermöglicht es Werbetreibenden, potenzielle Hauskäufer in den USA und Kanada sowohl über digitale als auch Offline-Kanäle anzusprechen. Die Zusammenarbeit zielt darauf ab, Werbetreibenden in Bereichen wie Hypothekenfinanzierung, Versicherung, Haushaltswaren und Finanzdienstleistungen verbesserte Targeting-Möglichkeiten zu bieten.
- First real estate franchisor to launch a commerce media network
- Access to valuable first-party home buyer data with real-time intent signals
- Expansion of advertising reach across U.S. and Canada markets
- Enhanced targeting capabilities for advertisers through curated audience packages
- None.
Insights
Magnite's partnership with REMAX creates new revenue streams through commerce media expansion, positioning MGNI for growth in the real estate vertical.
Magnite's new partnership with REMAX represents a strategic expansion into the real estate sector's commerce media potential. This collaboration positions Magnite to tap into high-value audience segments of active home buyers - one of the most valuable consumer demographics due to their imminent major purchase decisions.
The deal extends beyond simple ad serving, as Magnite will enable REMAX to monetize both onsite inventory and activate first-party data offsite through curated audience packages. This creates a dual revenue opportunity that aligns with the industry-wide shift toward supply-side data activation, where advertisers can access audience data more efficiently while maintaining privacy compliance.
What makes this partnership particularly valuable is the quality of REMAX's first-party data. Unlike generic "mover" data sets, REMAX captures real-time home buyer intent signals - information that's extremely valuable to advertisers in mortgage lending, insurance, home goods, and financial services. These industries typically have high customer acquisition costs and are willing to pay premium rates for qualified leads.
By becoming the first real estate franchisor to launch a commerce media network, REMAX is pioneering a new revenue model in real estate. For Magnite, this represents an opportunity to expand beyond traditional retail media into a new vertical with similar high-intent purchase patterns but larger transaction values. The technological infrastructure Magnite has built for retail media networks can now be applied to real estate, creating operational efficiencies while opening a new market segment.
Magnite will work with the real estate leader to extend its high-value audiences offsite and unlock new routes for brands to connect with high-intent home buyers
NEW YORK, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced that REMAX, LLC, one of the world’s leading franchisors of real estate brokerage services, has selected Magnite as its partner to accelerate the growth of its commerce media business. REMAX will work with Magnite to monetize its onsite digital inventory and activate its first-party home buyer data offsite via curated audience packages, creating new opportunities for brands to reach high-intent home buyers.
REMAX is the first real estate franchisor brand to launch a commerce media network, revolutionizing the way real estate and advertising converge and positioning itself to tap into the growing trend of retail media. Leveraging Magnite’s curation tools, REMAX will enrich media supply with its proprietary first-party homebuyer data, and package premium audience segments based on critical attributes such as income level, age, and homebuying stage. This approach enables advertisers and agencies to activate REMAX data against Magnite’s premium inventory, with the advantage of precise targeting and streamlined programmatic workflows.
“We know brands are looking for precision and efficiency, and enabling our data through the supply side helps deliver both,” said Abby Lee, EVP of Marketing, Communications and Events at REMAX, LLC. “We’re excited to work with Magnite to bring our commerce media strategy to life through the REMAX Media Network, and offer advertisers smarter, more powerful ways to reach the people making major life purchases with the right message at the right time.”
Unlike general mover data, the REMAX audience segments reflect real-time home buyer intent signals that matter most to categories like mortgage lending, insurance, home goods, financial services, and more. With Magnite technology, REMAX can now scale these audiences offsite and make them available to buyers in their platform of choice, with the added opportunity for higher match rates, improved cost efficiency, and stronger brand safety controls that come with enabling data on the supply side.
“REMAX agents have long been trusted guides for home buyers and sellers, and now we’re tapping into that power to help brands connect with consumers during one of life’s most important decision-making windows,” said Stephanie Reustle, Head of Commerce Media at Magnite. “This relationship is designed to maximize the value of the REMAX brand’s rich home buyer data while giving advertisers the ability to reach these audiences wherever they are.”
Launched in December 2024, the REMAX Media Network spans digital and offline activations across the U.S. and Canada, leveraging the brand’s expansive digital ecosystem to provide advertisers with a unique platform to connect with consumers. Aligning with the broader industry trend of data moving to the supply side, working with Magnite helps extend reach and enhance the value and performance of curated commerce media campaigns.
About Magnite
We’re Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats—including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in transparency, our platforms are built on modern, cloud infrastructure and drive performance and efficiency for buyers and sellers alike.
Media Contact:
Purpose Worldwide
Alexis Gold
magnite@purposenorthamerica.com
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